Statistics Will Only Take You So Far

Written by Alice Seba · Print This Article

I don’t know if it’s a human being’s desire for having things in a neat box, to have it on paper (if it’s written down, it must be true) or what. Or perhaps it’s just the traditional business approach of using general statistic data, using focus groups and conducting surveys. People seem to want numbers and “facts” from outside sources to prove that what they’re doing is right.

Problem is, if you’re only relying on statistics (that aren’t generated from your own customer data) to reach your target market, you’re making things much more complicated than they need to be. And even worse, you might be entirely missing your mark.

Got Writer’s Block? 3 Ways to Get Unstuck

Written by Alexis Rodrigo · Print This Article

Anybody who’s ever had to do any kind of writing has experienced writer’s block at one time or another. Your ideas aren’t flowing. Or you manage to get some words down, but they sound stilted. Or maybe everything you write just sounds awful.

Writer’s block can last for a few minutes or it can go on for weeks, even months. It’s like a “dark night” in a writer’s soul.

Fortunately, we can overcome writer’s block. Otherwise, nobody could make a living from writing.

Here are 3 ways for getting unstuck that have worked for me personally:

Basic Content Writing Tips

Written by Kathryn Lang · Print This Article

Writing content for your website is as simple as 1, 2, 3. Learning these three magic keys will help you create quick and easy content no matter what niche you are trying to fill.

This advice was given to me when I first started writing and was directed at essays for school. Over the years the advice has carried over to speaking opportunities, teaching and to most of the online writing that I do.
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Is it plagiarism if…

Written by Annette Elton · Print This Article

In the ever evolving world of Internet marketing, transparency and accountability are beyond catch phrases, they are an essential ingredient in your overall business philosophy.

Why?

Because consumers are holding businesses to a higher standard, because integrity matters for lasting success, and because other Internet marketers aren’t shy about calling people out.
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When You Just Don’t Feel Like It

Written by Alice Seba · Print This Article

A lot of people will tell you that if you blog, you MUST do it regularly or you will lose your audience. While I can appreciate the value of regular content, I don’t think it’s necessary that YOU personally have to knock yourself out writing day in, day out.

Some people will have noticed that I haven’t blogged here since December 2, 2009 and that post was simply an announcement about a new PLR bundle. Certainly nothing to write home about. And while some people may have wished I wrote more, overall, business has not suffered by my laziness. Traffic is steady, sales are up and I’ve enjoyed my couch potato time.

If you’re facing content writing burnout and are looking for a way out, I’ve got news for you. Actually, a few pieces of good news:

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The A-B-C of Persuasive Writing

Written by Alexis Rodrigo · Print This Article

Is persuasive writing as easy as A, B, C?

I wish it were. In fact, it takes plenty of time and practice to become a persuasive writer. Plus, there are dozens of techniques and ninja tactics at your disposal.

However, keeping just these three things in mind will certainly help when you write for the purpose of encouraging a specific action from your readers.

A is for Audience

Effective communication begins with a good understanding of your audience. What keeps them up at 3 in the morning? What do they want? What are their biggest fears? What is their fondest dream? How do they talk? What do they think of the subject?

If you truly know and empathize with your readers, it will show in your writing, and they’ll pay attention. Your piece will call out to them. Also, by knowing your audience, it’ll be easier for you to write about…