If you’ve ever wondered what to send your email list, wonder no longer. Just keep this list of 18 ideas handy to use over and over again.
1. Weekly Roundups: Let your email list know what’s happening on your blog and in your business. You can even share content from other sites as well.
2. How to Content: Share instructional content with your subscribers and add value. Show them how to do something that easily lends to promoting another product, whether it’s through an affiliate link or one of your own products.
3. Educational Content: Consider sending an educational series that connects weekly messages and tackles a topic more in-depth. Keep the momentum going over a period of time to fully educate your subscribers.
4. Checklists: Help guide people through tasks with checklists they can print and re-use. This is high-value brandable content they’ll refer to over and over again.
5. Worksheets and Quizzes: Allow subscribers to work through problems and challenges by asking tough questions and providing potential solutions. Whenever you can help your subscribers accomplish something, you boost your reputation with them.
6. Product Reviews and Comparisons: Help consumers make the best product choice for their needs. Your subscribers will thank you when you help them make the best buying decision possible. And of course, don’t forget to include your affiliate link.
7. Share Relevant Industry Facts and Statistics: Compelling statistics can be used to motivate action and conversions. They’re great for sales page, but emails and other content as well.
8. Frequently Asked Questions: Share answers to the questions you receive most often. Ask your subscribers to submit questions, so they feel a deeper connection and you can help them with what they really need.
9. Industry News Commentary: Discuss your thoughts and feelings about industry news, changes, events, and controversies. Use your email messages as a tool to spark conversations. Staying educated about what’s happening your industry is a good thing all around.
10. Coupons and Special Promotions: Deliver coupons to your audience or share exclusive or limited time promotions. Share them for your own products or ask a vendor to extend a special offer to your list.
11. Make Announcements: Are you launching a product, hosting or attending an event, or making changes to your business? Use email to keep your prospects and customers aware and engaged. It’s the best way to reach them directly.
12. Contests and Sweepstakes: Launch contests and sweepstakes through yoru email list and get more people involved and excited about your business. People love free stuff and they even love to spread the word about free stuff, so you can grow your traffic.
13. Share Useful Tips on Relevant Topics: Tips are amongst the most popular types of online content. When you keep your emails simple and to the point, your readers are more likely to take action.
14. Videos: If you have a video channel, share links to your video or embed the video in the body of your email message. If you don’t have any video to share, find some great ones your subscribers would be interested in.
15. Webinars and Live Events: If you host live events you can use your email marketing to not only market the event but to also share links to the recordings and/or transcripts. You can also share snippets or quotes from the event to provide value and market the event.
16. Interviews: Interview industry experts and share all or a portion of the in1terview in your email message. This is a great way to deliver useful content and to build relationships with players in your niche.
17. Challenges: Challenge your subscribers to achieve something within your niche and to share their results. For example, an organization expert might challenge subscribers to share their biggest organization problem and how they solved it. Or challenge them to share their messiest closet. It’s a great way to get subscribers involved.
18. Images: There are a number of different ways to approach sharing images in your email marketing. You can share:
• Pins from your Pinterest account.
Get your subscribers involved in the image sharing too. Ask them for photos using your product or other images they want to share.
The easiest way to keep delivering great content is to plan your content in advance, but as busy entrepreneurs, we know it doesn’t always work out that way. That’s why this list will provide you with ideas to use in a pinch…or while you’re doing your topic planning.