To celebrate, here is a list of 38 great resources for content marketing. From generating traffic, to writing content to selling with words, these all get this old lady’s seal of approval. By the way, if you like the list, be sure to grab your free Profit with Content guide or join us on Facebook or Twitter.
38 Resources for Your Content Marketing
These aren’t necessarily in order because well, I just don’t think I could put them in a precise order of favoriteness. So take note and make use the ones that are right for you. And ahem…yes, some of these are my own resources. You gotta take pride in what you have to offer, right?
1. MichelFortin.com, particularly the Halbert & Carlton interviews. I credit Michel Fortin’s advice for helping me go from a decent copywriter to a great one – an essential skill for any content marketing strategy.
2. On that note, go to The Gary Halbert Letter for a supreme free copywriting education. Gary Halbert is considered to be one of the greatest copywriters that passed away several years ago…but his original newsletter site is still up an all the archives are there for you to read and implement.
4. ClickNewz, particularly The Ideal Email Marketing Strategy and Using a “Call to Action”. Not only is Lynn Terry a great teacher, she walks the walk. You know you’re getting authentic information and guidance form her.
6. TechBasedMarketing, particularly Best Tech Investments of 2009. Lynette is my go-to tech-gal and I couldn’t live without her because she understands tech, understands marketing and understands the average non-tech person.
8. Essential Office Support – The company website of my own personal Virtual Assistant, Melody Spier. Looking for more options? Try VA Networking – Get a team on your side. Tawyna Sutherland’s site helps you connect with virtual assistants. Bottom line: Don’t try to do it all yourself.
9. Basecamp – Manage all your projects, contractors and files.
10. Ezine Articles – Still the number one article directory. Submit your content there.
12. Speedy APLC Publisher – Yeah this is one of mine and Mila’s. It’s the WordPress app that allows you to instantly load your PLR articles, ghostwritten articles or any files in text format straight to your WordPress blog. The link goes to a video demonstration and full description.
13. Market Samurai – To help you research niche markets, analyze competition and optimize your campaigns. There is a free trial.
14. Google Keyword Tool – Need some keywords on the fly? This’ll do the trick.
15. TextPad, smart phone notebook and/or an old-fashioned notebook. Be prepared to take notes, make an outline or start full-on writing at any time, any place.
16. Online Dictionary. Whenever you’re not sure of the meaning of a word, checking it is a click away. You’d be surprised at how much the average person misuses words. In fact, I’m sure there is a misuse or two in this post, but I try to catch as much as I can.
17. Thesaurus. No matter how smart we are, well have a limited vocabulary and it often shines through in our writing. If you find yourself repeating certain words or are looking for more colorful language, a Thesaurus can be your best friend.
18. Knowledge is power and Wikipedia has plenty of knowledge, facts and information. Use it to your advantage.
19. A couple of interesting free tools: Customer Focus Calculator and Readability Test. The first checks your page to ensure your focus is on your reader, rather than yourself (a marketing kiss of death!). The second gives your content a readability to score – keeping you from alienating your audience.
20. WordPress for iPhone or [insert your phone type] app. An amazing way to manage your blog and add content on the go. I currently have 3 WordPress sites I manage COMPLETELY through the app.
21. Amember or another membership site script. Sell your content and get paid for it over and over again. Amember makes it easy to set up a membership site, weekly/monthly course or other recurring product.
22. Feed Reader of your choice. Recently, Ed Dale turned me onto “Reeder” that works on my iPhone and is fed from my online Google Reader account. Easily scan categories and titles to find content for inspiration, commentary and sharing.
23. My Blog Guest is a free service that helps you connect with bloggers who want to guest post for you.
24. Blog Energizer – Another terrific resource by Lynette Chandler. Endless blog ideas, resources and more. Sign up for free to access to some pretty darned cool tools.
25. Headline Analyzer – from Advanced Marketing Institute…helps you analyze your Emotional Marketing Value. It is not a precise science to measure the success of your headline, but it’s an interesting tool.
26. Dialectizer – Totally just for FUN. Click at your own risk and when you don’t have anything else better to do. Choose from Red Neck, Elmer Fudd, Cockney, Swedish Chef and more. Not as good as the Snoop Dogg Shizzolator, but it seems to have disappeared from the net. Fizzle shizzle it’s gonizzle.
27. Copywriting Quiz (sorry, this one is no longer available) – Getting serious once again. I helped formulate this one, but now you can get it from Melissa Ingold. Just a catch, you have to opt-in to get the results…but it’s worth it.
28. All Custom Content – We’ve got a team of English-speaking (it’s their first language!) and talented writers ready to take a load off your plate. Get in touch to see how we can help you.
29. On a budget? All Private Label Content might just be what you need. Private Label Rights (PLR) content on a variety of topics. In fact, you can get a bunch of free plr from us too. And hey, enter coupon code: 14135 to save 20% until May 31, 2010.
32. Editorial Calendar – Be prepared with your content. Annette posted some editorial calendar tips.
34. Quantcast.com – Find useful statistics about your market…with the goal of finding the more responsive segment of your market.
37. Look smart – add relevant statistics. You can find stats on a variety of topics, but FedStats.gov has a nice wide variety.
38. And never underestimate the power of Your Noggin! You know your business and target audience best. Trust your instincts, learn from experience and keep improving.