The A-B-C of Persuasive Writing

Is persuasive writing as easy as A, B, C?

I wish it were. In fact, it takes plenty of time and practice to become a persuasive writer. Plus, there are dozens of techniques and ninja tactics at your disposal.

However, keeping just these three things in mind will certainly help when you write for the purpose of encouraging a specific action from your readers.

A is for Audience

Effective communication begins with a good understanding of your audience. What keeps them up at 3 in the morning? What do they want? What are their biggest fears? What is their fondest dream? How do they talk? What do they think of the subject?

If you truly know and empathize with your readers, it will show in your writing, and they’ll pay attention. Your piece will call out to them. Also, by knowing your audience, it’ll be easier for you to write about…

B is for Benefit

What do you have to offer that will make your audience’s lives happier, easier and more enjoyable? How can your information, product or service change their lives for the better?

Don’t expect your readers to figure this out for themselves. Write it out.

C is for Call to Action

Now what? So you understand your audience’s problems and have the solution – what would you like them to do next?

Don’t assume they know the next step. Tell them what to do:

Please type your name and email address in the form below, then click the subscribe button. Wait for a confirmation email. When you receive it, click on the confirmation link in the email. Otherwise, you won’t get the information you requested. If you don’t see it, please check your spam box.

Please click here to learn more about this product.

Please email me at myname@domain.com to schedule a consultation call.

Please reply to this email to send me your questions.

Persuasive writing is more complicated than this. However, if you follow these A-B-Cs, your writing will become more compelling instantly.

Use it next time you write an email to your subscribers, a blog post, a Twitter tweet, even a video script.

Here’s Your Call to Action

Please leave a comment below to let us know if this post has been helpful to you. Thank you!

Leave a comment  

About the Author

Alexis Rodrigo is a passionate blogger, copywriter and Internet marketer – when she isn’t changing diapers or cooking meals, that is. A self-confessed word nerd, she is a lifelong student of how words influence people’s thoughts, attitudes, feelings and actions.

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, no opt-in or anything required to receive your download. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.