Affiliate Program Content: Here’s What You Need
Written by Angela Wills
Selling your own products online?
If so, chances are you’ve started or thought about starting an affiliate program to increase your marketing reach.
An affiliate program is a program that’s set up to allow ‘affiliates’ (salespeople) to market your products through their own websites, blogs, email lists, social media networks and more.
Starting an affiliate program is no small feat. It takes work and effort to put together a program that’s easy for affiliates to use and understand. One of the biggest components of a successful affiliate program is the content that is provided to inform, train, communicate and market.
Here’s What You Need – A Checklist:
1. Sign Up Information: A critical stage of a successful affiliate program is convincing potential affiliates that your program is worth their time, effort and money (yes, some serious affiliates WILL shell out advertising cash to promote your products). Make sure the sign up information is complete and detailed, convincing and clear.
2. Welcome Messages: Now you’ve got an affiliate signed up you’ll want to repeat the relevant information you posted on your sign up page. Tell them how much they will earn, when they an expect to be paid, where to find resources and how to get their affiliate links.
3. Training Manual: It’s a great idea to again put important information into a training manual that affiliates can download, print out and refer back to. You can also include more information on how to make money as an affiliate and give suggestions on where to promote your products.
4. Promotional Materials: The more you can help your affiliates save time the better your odds of success promotions. Have pre-written ads, emails, blog posts, articles, product reviews and anything else that will help your affiliates sell your products.
5. Communications: While affiliates may be excited to promote your product when they first sign up to your program, that momentum may slow if you don’t keep in contact with them. Keep in contact with your affiliates via email or even by phone. If you use email you can write autoresponders messages that go out at certain intervals to remind them of products to promote, available resources, upcoming launches and more.
As you can tell content is an important part of your affiliate program plan. If you don’t want to create all the content yourself you could hire a writer or find PLR content to customize to your own program.
No matter how you produce it, providing great content to your affiliates will help you build long-term relationships and sales.
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About the Author
Visit Angela Online at MarketersMojo.com
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Everybody says "Content is King", but what does that mean for you? 
Stacey says:
You’re right about communication. If they don’t hear from you, they forget about you.
Angela Wills says:
I’ve found that too Stacey and also as an affiliate. I just get so busy that I forget to check what’s new, what I can promote or just plain forget about the products I wanted to promote.
To-do lists are great, but when affiliate promotions are at the bottom I really appreciate reminders from the programs I’m a member of (and it’s really rare to get them so when you do you stand out from the crowd!).
Brigitte Anderson says:
Great Information, I am looking forward to polishing my own website, soon I’ll have my own affiliate program!
and these tips will be helpful, thanks so much for posting!
btw how does one get their pics in the postings
Bronwyn says:
Thanks for this, great timing for me!