Article Resource Box Explained: What I Learned from EzineArticles Experts about Maximum Click Conversion
Written by Codrut Turcanu
Ezine Articles dot com guys explain the resource box as the last call to give your readers extra resources to learn more about what they were just reading, before they close the page and move on to something else.
Let’s dig deeper and understand why this is so important to your article marketing and content publishing success – the following tips apply not only to article writing but also to any other type of content you publish, either offline or online.
Your resource box is the last “communication” call to take your readers to the next level. Think of it as a P.S. You don’t want to write for the sake of it, nor waste valuable space!
All the winning resource boxes I’ve seen [and I’ve analyzed hundreds of them!] have one thing in common – they include a simple and direct “call to action”
Your article is the first step to learning from you. The call to action found in your resource box should be the next logical step to move reader to more “advanced” information or expand on the topic she has just read.
The biggest mistake I see the majority of article publishers is slap a resource box in 2.5 minutes and call it a good author bio.
If your main reason for publishing content online is to build your brand and get your name out there as a prolific writer or business mind, then your author bio should focus on YOU, your brand and your expertise!
If your main reason for article publishing and submission is to get traffic to your link, then your call to action and its URL should be in the spotlight and your author credentials afterward.
The question is – what should you promote in your resource box to ensure maximum clicks.
Before we answer that, imagine you were writing this article you’re reading now.
TITLE – “Article Resource Box Explained: What I Learned from EzineArticles Experts”
Which one of these resource boxes would you find more appealing and more importantly WHY?
Version A
For more information read our “32 Smart Article Resource Box Tips” FREE Guide
Version B
If you want to receive more resource box tips, read our blog!
Hint – the bold text will actually link to your url.
I won’t provide the answer here because it looks self-evident, right. These were just two examples from the top of my head. I’m sure with a little research you’ll find better ideas to come up with the winning resource box for your niche articles!
Back to our question:
What should you promote in your resource box to ensure maximum clicks?
As Alice mentioned here – Build Your List: Autoresponder Promotion 101 – you could give away a brand new free report, an eCourse, a Software tool, an audio recording or maybe a video tutorial. That’s not the problem. We have plenty of ideas, but rarely get to work on any from start till finish.
What I suggest is to focus on one freebie item; get it done. Do it yourself, or hire an expert in your niche field. And put your giveaway on download overload through article marketing, blog posting, and so on.
We have heard of PDF reports getting a whopping 200,000 downloads within weeks of launch, and YouTube videos attracting 1,000,000 views, wouldn’t it feel nice to aim higher?
As they say – “If you aim for the sky, at least you’d shot the moon.”
Keep this in mind – whatever your call to action, you should always LINK to your landing page. That’s the only way I know of that helps to capture leads and build a long-term, “one-on-one” relationship with your niche audience – one prospect at a time – that’s what autoresponders are for, right?
If you care less about this, then forget about lead capture pages and send traffic straight to your site, or blog. The negative side of this move is you’d be leaving a ton of money on the table. It is like your parent left you with $500,000 in the bank account, but you were only using $5,000.
Why settle for less when you could get the maximum out of everything you want or have?
P.S. A little “trick” you could use to get a fairly small boost in your clicks and gain more trust for long term is to showcase your headshot image next to your resource box. With EzineArticles dot com that’s easy.
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About the Author
Everybody says "Content is King", but what does that mean for you? 
Codrut Turcanu says:
Your comments and questions are welcomed!
Also, I have a question for YOU that will help our readers:
What did your experience teach you about resource box click conversion that you could share with us here?
Genesis Davies says:
I read recently that the shorter the resource box, the more likely people are to click on your link. I’ve been testing that theory recently, though it’s still too soon to tell.
Interesting idea to link to your landing page . . . I hadn’t thought of that. Do you find many people click away though? Couldn’t it give a bad impression of your site, as opposed to linking directly to the content?
Codrut Turcanu says:
what content do you have in mind exacly?
Alice Seba says:
I agree with the landing page because it’s what will give you lasting results. You can send them to your main / content page, but what will you get out of the visit? If you send them to a targeted offer (and a free one at that), you’re more likely get them on your list and you can follow up as long as they stay subscribed. You just don’t get that high conversion to subs when you send to your main / content page.
Codrut Turcanu says:
Yes… and the top Google AdWords masters for example use loads of landing pages for dozen keywords ; each landing page you create should focus on a specific niche group or target market and aim a specific long-tail keyword
You could apply what AdWords experts do in your article marketing. Did you think about this guys?
aweber says:
love EzineArticles, I think you should all way lead visitors to a landing page
James says:
Thanks guys. I am really new to EzineArticles, so my main concern was not to write up a great article and not receive any benefits in traffic from it. That’s the main incentive here after all..