Article Writing Basics: Winning With Article Submissions
Written by Angela Wills
I’ve been doing a lot of playing around with article marketing lately with great results. Just to prove that I know what I’m talking about, here’s a screen shot of my current EzineArticles.com statistics:
As you can see I’ve submitted over 140 articles. Most of those have been within the last six months. I’ve found that the immediate result is a new flow of traffic to my website. But the long term results will also include more inbound links, business branding and potential opportunities (interviews, joint ventures, etc).
What I want to do today is give you some article writing basics on how I’ve worked my article writing and submissions so you can go and duplicate it with your own business.
Keyword Research
Before I write any of my articles I spend about two to three hours doing keyword research. The tools I use are Wordtracker Free Keyword Tool and Google Adwords Keyword Tool. I use both these tools to think of all the possible keyword phrases someone might type into the search engines to find my website and my seven internet marketing training lists.
For example, I have a email training list about blogging. So I would search through the tools for all the possible terms about blogging. Here are some examples:
As you can see there are a number of titles I can use to create articles from this list.
I aim to find hundreds of keyword phrases in my research and then pull as many article titles as I can from that large list.
Article Writing
I’m using only EzineArticles.com for now. I don’t feel the need to submit to multiple directories at once. I don’t want to dilute my results with more websites to track and I love how easy Ezine Articles makes it for me with their awesome statistics.
Since I’ve done my keyword research all I need to do next is take those titles, make sure I understand what the people searching were really looking for and write an article about it.
Author Resource Box
The author resource box is key to promoting your website’s product, service or opt-in offer through article marketing. You need to have a clear purpose with your article, author resource box and call to action. Make sure they all match and that your article leads perfectly to your resource box which leads perfectly to a call to action on the landing page you send them to.
Here’s an example:
I have an email list where I tell people how to make money as an affiliate marketer and have written a number of articles on affiliate marketing.
My author resource box is not the typical “Angela Wills is the owner of Marketers Mojo. Sign up for her email list here.” Instead I make the resource box like an extension of the article. With Ezine Articles you have 300 words for the resource box and I often try to make use of as many as I can. This is what one of my resource boxes look like:
Oh and by the way, I customize every since resource box I write so that it has that perfect match with the article and the landing page offer.
So there you have it. My article marketing strategy. It’s working very well for me and I’m getting a steady stream of traffic coming from Ezine Articles as a result.
I’d love to hear your thoughts and experiences on article marketing.
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Everybody says "Content is King", but what does that mean for you? 
Alice Seba says:
Good tip on the resource box…Ezine articles makes it easy to blend with the article.
On the surface, one might say the click through stats are mediocre, but what people must remember is the opportunity for syndication on other sites. So while Ezine Articles tells you the click throughs from their site, there are other traffic sources to consider.
Thanks Angela!
Laurie Neumann says:
Good information. Thanks Angela. But 2-3 hours researching keywords? I spend a few minutes (sometimes more) but what am I not doing? I’d love to hear more details on that.
Thanks:-)
Fran Civile says:
Thanks Angela for that great information about article
writing and especially for showing that resource box,
but concerning keyword research, I had the same reaction
as Laurie Neumann… 2-3 hours researching keywords?
Did you mean 2-3 hours search will give you enough keywords
for a series of articles about one email training list, for
instance about blogging?
Fran
Angela Wills says:
@Alice – Thanks for the comment. Yes I found when I changed my resource box my click throughs definitely went up so the stats are useful in more than one way.
@Laurie – Good question! I see how it looks like I said I research 2-3 hours per article but that’s not what I meant. I first do 2-3 hours per topic. So if I’m going to write a bunch of articles on blogging then I will spend a lot of time thinking of every possible combination of searches. I also research sites on the topic to look for more keyword ideas. Hope that answers your question.
Laurie Neumann says:
Oh, that makes me feel better:-) Thanks for clarifying Angela.
John Soares says:
Good tips on article marketing.
I have eight or so articles on ezinearticles. I have about the same clickthrough rate (around 6-7%).
What’s been very helpful for SEO is that a few of the articles have been published on websites, one with a page rank of 6.