Swipe File: Content Marketing Results

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Free Swipe FileIt’s one thing to publish content and hope for something to stick, but it’s entirely another to create content that is designed for boosted conversions.

I don’t know about you, but I’d prefer to do the latter. :-)

To help you, we’ve released a Content Marketing Swipe file that will help you with your…

  • Headlines
  • Power Words & Phrases
  • Transitions
  • Calls-to-Action
  • Closings
  • Post Scripts (P.S.’s)

Download it and keep it handy EVERY TIME you write a blog post, an email, a report…basically, whenever you’re writing ANYTHING.  I hope you’ll find it helpful.

Download Link:

Click here to download your swipe file

Feel free to share it with your ghostwriter, copywriter or anyone who writes for you as well.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Your Questions: How Do I Get People to Click on My Links?

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questionsHere’s a question Gordon. He asked about getting people to click on your links. There’s nothing worse than creating content, driving traffic to it and nobody clicks any links.

There are so many factors involved in whether or not someone clicks on your links and for the most part, we have no control over any of it. However, you can increase your chances of getting clicks by keeping the following in mind…

Remember It Has a Lot to Do with Volume:

There’s math involved here. If only 15 people read your content, it’s quite possible that no one will click your link. I know it kind of sucks, but it’s true. To maximize the chances of getting clicks, make sure your content is viewable over time and repurpose it so it can be seen more often.

So please, don’t be discouraged.

If you published your content today and only 15 people saw it, there will be more visitors over time. You can increase your chances of getting traffic over time by ensuring you have a good navigation structure and optimizing your content for a highly-targeted keyword phrase. You can also promote it on social media, get affiliates to share your content and employ other strategies.

If you published your content as an article, repurpose it into an autoresponder message, bundle a bunch of articles into a report and distribute. You can take the information from the article and make a short video. In short, you can do TONS of stuff with the same piece of content to ensure it’s seen more often.

Be Relevant:

The links you include in your content should be as relevant as possible. If you’re helping a reader solve a problem through a blog post, the link you provide should be a further solution.

If you’re loosely relevant, they’ll be less interested. For example, if you write an article about reducing cholesterol levels and then link to a healthy eating video, you may get some health-seekers clicking through…but it’s not as relevant as a product that specifically helps reduce cholesterol levels.

Be Interested:

Now you don’t have to be an over-the-top used car salesman, but you should be passionate about your topic AND what you’re linking to. Tell them why they should click…not just that there is a product available on the other side of the link.

Be Direct – A Keyword Link is Not Enough:

Publishers want better search engine rankings, so they link to their products and offers using keyword links. For example, they’ll make a link like this:

This gluten-free cookbook has a lot of recipes.

Search engines respond to keywords (but note, this is only a tiny part of a comprehensive SEO strategy)…humans don’t always. While you can include keywords, it’s important to tell your readers what you’d like them to do. Even though we might want to deny it, humans do respond to being told what to do. So instead, try something like this.

I found some great recipes in a gluten free cookbook I found at my local bookstore. It has some pretty scrumptious baked goods and my kids have always gobbled everything up. Click here to see the table of contents and get a copy…it certainly changed my way of thinking.

In the first example, we’re just talking about the cookbook. In the second example, we’re talking about it and encouraging the reader to click through. Big difference.

Practice & Track:

Figuring out what works is learned over time and you can’t get get discouraged at the beginning. The more you write, the better you’re going to get at this. And don’t forget to track your links and see how things are going. Do more of what works and none of what doesn’t.

If you’re starting to improve your click throughs, I’m sure these tips will provide some immediate difference. But remember, it’s something we learn to do better over time…so keep at it. You’ll get it!

Now What? 

We’re also here to help you with your persuasive writing techniques. Just join us for our Persuasive Writing Training. We’ll show you how to get your readers excited about clicking your links and responding to your calls to action. Go here to learn more.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Want More Profit? 15 Things…

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15 Things to Know about Your Target MarketWithout a doubt, online content publishers and bloggers are a busy bunch. You’re busy writing, you’re linking and you’re writing some more.

What if I told you that you didn’t have to work so darned hard? What if you could do a whole lot more with less?

Well, you can…

It all comes down to knowing who you’re writing for and why. That’s why we just put together a totally free guide (no opt ins required) called…

15 Things You Should Know about Your Target Market to Immediately Boost Your Sales

It’s really not what you say or how much you say it. It’s HOW you say it and when you understand what makes your target market tick, you will connect with them and sell more products.

And that’s a promise.

Download Your Free Guide:
Click here to get it.

Freelance Sites vs. Hiring All Custom Content

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Hope your week is shaping up to be a good one. It’s been a busy week working with our clients and gearing up for all our new monthly service clients.

When we started planning our money-saving service, we asked for feedback from our clients and potential clients. Here is a question we received about that.

Q: “I’ve considered transcribing my teleseminars but was going to go through Elance or Odesk — so one question I would ask as a prospective client is ‘How is your service going to be different than what I can get through Odesk or Elance’?”

—————— START ANSWER ————————

There are plenty of places to find freelance transcriptionists and some of those places include job sites like Elance or oDesk. If you’re not familiar with these sites, they are places where businesses like you can post projects and people seeking work can bid on projects.

There are few things to consider when working with freelance sites:

* It’s time consuming to go through responses and decide who is the right one for the job.When you choose us, there are no applications to review. We make sure our team of transcriptionists get your jobs done. It’s that simple.

* While there are some great people working on these sites, you can bet there are plenty of bad apples. There are unqualified people applying for projects and plenty won’t bother to complete the project.

With All Custom Content, you’re dealing with a company that has reliably provided transcription service to our clients for the past 4 years.

* It’s not always easy to find people for ongoing work. We know that oDesk tries to put its focus into ongoing work, but there is no way to guarantee that. Many freelancers working this site are placing their work bids low, just so they can get the job and then realize they can’t afford to keep working at that rate, so they are off looking for the next best thing.

Again, we’re an established company that continues to provide this service on an ongoing basis. Sure, we have transcriptionists come and go, but our ultimate responsibility is to make sure YOUR project is done. We put our clients first…period.

Overall, you’re going to save time and money. Plus, you can rest assured that your projects are completed month after month, without the hassles you might get elsewhere. Of course, you have to weigh the pros and cons for your own unique business, but we think you’ll be pretty happy with what we’re cooking up and will have more information for you soon.

—————— END ANSWER ———————–

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Getting Better Results from Your Ghostwriter

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When it comes to outsourcing your content, it never fails. At some point, you just don’t exactly what you were hoping for.

Sometimes it due to a lack of ability on the part of the writer.

But more often than not, it’s due to a communication breakdown.

That means the better you communicate, the better results you’ll get. Of course, if your ghostwriter is also a good communicator, you’ll do even better.

(By the way, communication is something we pride ourselves on and we always ask our clients what they want before we begin).

Still as a business owner, you can only control your own actions, so learning to communicate better with your writers will always benefit you.

Here are some tips to get the results you want from your ghostwriter[Read more...]

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

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