We talk about content a LOT around here…of course. And if there’s one thing I always want to stress to our readers is that you need have a plan for your content. Just publishing blog posts and hanging out on Facebook all day is NOT a monetization strategy, even though many people into “content marketing” act like it is.
That’s why I wanted to bring back our Monetize Your Knowledge course, so we can get to the heart of the matter and ensure that you have the right monetization plan for you.
This course works you through:
- Discovering what your monetizable knowledge is…everyone has SOMETHING.
- How to deliver that knowledge effectively and efficiently
- How to easily get help from others, no matter what your budget
Then, next week, you’ll get access to 8 modules that work them through various monetization models. Whether you want to create information products, conduct webinars or make free web content, we’ve got you covered. And all those modules come at no extra charge.
Go here to check it out, but do it quickly. It’s only $5 through the Black Friday weekend.
Over the weekend, I came across an interesting article (and there’s a video, if you prefer to watch) about Google’s Matt Cutts take on blog commenting. Over the years, I’ve had plenty of discussions about the value of blog comments and while more people have finally realized it’s not an SEO link building strategy, there are still a decent number of stragglers.
If you want to get it from the horse’s mouth, check this out to read about it or watch the video below.
I think the main lesson here is that we should approach blog commenting like we’re human beings interacting with another human beings.
Blog commenting for link building is just like any other SEO “fad”…if you approach things to target search engines, instead of people, you may experience some initial boost, but that boost will die out. Whether we’re talking about purchasing keyword-rich domain names or writing our articles by repeating a keyword phrase 17.6 times…we forget our ultimate goal and that’s to reach a targeted audience that wants to buy our stuff.
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Today, I talked to Kristen Eckstein , The Ultimate Book Coach. She’s been on a challenge to complete 1 Kindle book a week until the end of 2013, so we talked about accountability and self-publishing. You can watch our Hangout recording here.
A few things we chatted about include:
- Accountability tips for getting through your projects and challenges.
- The insanity of releasing a weekly Kindle book
- Overcoming the worry that “everything has already been published before”
- Pricing strategies for your books
- Tips for getting your first Kindle book published (you may have already done a lot of the work already)
…and other great stuff. Tune in right here.
One of my favorite comedy shows is Raising Hope. It’s a heartwarming story about an often misguided, but loving family with a lot of things stacked against them as they help their son raise a baby he fathered with a serial killer.
Seemingly complicated plot aside, hubby and I were finishing up watching the series when we came to Episode 19 of Season 3. It’s the one where Jimmy’s parents help organize a huge birthday party for their granddaughter. Everything seems to be going so well and they managed to arrange some big things on a very small budget.
And then Virginia says….
Yep…“We should be party planners for poor people. We’d make a fortune.”
It just made me think about how many people start out their online businesses, thinking they’ll make a bunch of money, but they’re targeting the completely wrong market. They assess there is a need for a product or service, but unfortunately, they don’t figure out if there is a desire or ability to spend money on such a product or service.
Now, don’t get me wrong, I’m not suggesting we all only target our businesses to people who ooze money or tend to spend a lot (even when they can’t afford it). The latter is troublesome, for sure and there is something noble about providing affordable products and services to people who can use them, but we have to be realistic. And sure, in the case of products sold in large volume, offering low prices can be a great way to get ahead. Not so much with a labor-intensive service like party planning, though.
With that in mind, are you targeting the right audience with your product? Can you really make your own definition of a fortune or are you holding yourself back?