18 Things to Send Your Mailing List

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What to send your email listIf you’ve ever wondered what to send your email list, wonder no longer. Just keep this list of 18 ideas handy to use over and over again.

1. Weekly Roundups: Let your email list know what’s happening on your blog and in your business. You can even share content from other sites as well.

2. How to Content: Share instructional content with your subscribers and add value. Show them how to do something that easily lends to promoting another product, whether it’s through an affiliate link or one of your own products.

3. Educational Content: Consider sending an educational series that connects weekly messages and tackles a topic more in-depth. Keep the momentum going over a period of time to fully educate your subscribers.

4. Checklists: Help guide people through tasks with checklists they can print and re-use. This is high-value brandable content they’ll refer to over and over again.

5. Worksheets and Quizzes: Allow subscribers to work through problems and challenges by asking tough questions and providing potential solutions. Whenever you can help your subscribers accomplish something, you boost your reputation with them.

6. Product Reviews and Comparisons: Help consumers make the best product choice for their needs. Your subscribers will thank you when you help them make the best buying decision possible. And of course, don’t forget to include your affiliate link.

7. Share Relevant Industry Facts and Statistics: Compelling statistics can be used to motivate action and conversions. They’re great for sales page, but emails and other content as well.

8. Frequently Asked Questions: Share answers to the questions you receive most often. Ask your subscribers to submit questions, so they feel a deeper connection and you can help them with what they really need.

9. Industry News Commentary: Discuss your thoughts and feelings about industry news, changes, events, and controversies. Use your email messages as a tool to spark conversations. Staying educated about what’s happening your industry is a good thing all around.

10. Coupons and Special Promotions: Deliver coupons to your audience or share exclusive or limited time promotions. Share them for your own products or ask a vendor to extend a special offer to your list.

11. Make Announcements: Are you launching a product, hosting or attending an event, or making changes to your business? Use email to keep your prospects and customers aware and engaged. It’s the best way to reach them directly.

12. Contests and Sweepstakes: Launch contests and sweepstakes through yoru email list and get more people involved and excited about your business. People love free stuff and they even love to spread the word about free stuff, so you can grow your traffic.

13. Share Useful Tips on Relevant Topics: Tips are amongst the most popular types of online content. When you keep your emails simple and to the point, your readers are more likely to take action.

14. Videos: If you have a video channel, share links to your video or embed the video in the body of your email message. If you don’t have any video to share, find some great ones your subscribers would be interested in.

15. Webinars and Live Events: If you host live events you can use your email marketing to not only market the event but to also share links to the recordings and/or transcripts. You can also share snippets or quotes from the event to provide value and market the event.

16. Interviews: Interview industry experts and share all or a portion of the in1terview in your email message. This is a great way to deliver useful content and to build relationships with players in your niche.

17. Challenges: Challenge your subscribers to achieve something within your niche and to share their results. For example, an organization expert might challenge subscribers to share their biggest organization problem and how they solved it. Or challenge them to share their messiest closet. It’s a great way to get subscribers involved.

18. Images: There are a number of different ways to approach sharing images in your email marketing. You can share:

• Photos
• Cartoons
• Memes
• Pins from your Pinterest account.
• Infographics

Get your subscribers involved in the image sharing too. Ask them for photos using your product or other images they want to share.

The easiest way to keep delivering great content is to plan your content in advance, but as busy entrepreneurs, we know it doesn’t always work out that way. That’s why this list will provide you with ideas to use in a pinch…or while you’re doing your topic planning.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Don’t Want to Write Your Newsletter?
Here’s How to Get Away with It

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Outsource your emailAs a business owner, there are so many things you have to take care of, so it’s not always easy to get to everything. If you’ve been putting off your email marketing because you never seem to get around with it, you can stop that right now. We’ve got tips to help you effectively outsource your newsletter writing.

Identify Your Topics and Goals for Your Content

What do you want the content in your newsletter to achieve? For example, do you want to send traffic to a sales page? Do you want to boost your Facebook page or promote a new contest? Let your ghostwriter know what you want to achieve. It helps them write for your goals.

What Type of Content Do You Want to Writer?

In addition to sending the topics you’d like your ghostwriter to write on, let them know the type of content that you prefer or feel best fits the topic. For example, you might ask them to write a “how to” type article or a product comparison.

Assign the Content Well in Advance of When You Need It

Work with your writer to create a schedule that fits your needs and theirs. For example, you might assign November’s content in October so you have your content ready to upload into your autoresponder at the beginning of the month.

Planning ahead also ensures you bring forth the best content for your subscribers possible and makes it easier for you to include effective product promotions to go with that content.

Provide As Much Information As Possible

In addition to sharing the goals for each newsletter article also let your writer know:

  • What keywords and keyword phrases you want to use, if any. If you publish your newsletter content online then keywords can help improve SEO. If you have specific requests regarding the placement of keywords, for example in the title or the first paragraph, let your ghostwriter know.
  • What you want the message to sound like. Share your brand message and voice. For example, are you friendly and informative, controversial, or authoritative? Include a description of your brand image and message along with a few links to content that accurately conveys your voice.
  • Are there any links you want included in the message? You can always add links later after the content is written. However, sometimes the flow of the article can be improved when the writer inserts the hyperlinks in relevant and appropriate places.
  • How do you want it formatted? For example, does your audience prefer lists? Do they respond to bullet points and content with numbers or steps?

Obviously, it’s a great thing when you can get someone else do quality work for you and free up your schedule in the process. But another benefit we don’t always notice right away is that working with a writer ensures we are organized and proactive in moving our businesses forward. When there is a writer waiting for our instructions, it forces us to stay on top of things and our business has no chance but to grow.

If we can help you with your email writing at all, we’d be delighted to help. You can check out our email writing services here.

Now, let’s get emailing!

Free Email Marketing Checklists


Email Marketing ChecklistsOne of the services we offer to our clients is email message writing. It’s a popular service because savvy business owners know that a mailing list is an invaluable asset. Consistently building your list, staying in regular contact and creating irresistible offers are key to business growth.

It doesn’t matter if you market online or are a shop in your small town of 800, everyone should be embracing the power of email marketing or you’re quite simply, leaving a lot of money on the table.

Just a Few Reasons Why Email Marketing is So Lucrative…

  • Direct follow up. It allows you to follow up with your prospects and customers directly into their inbox. Over and over again.
  • It boasts high conversions. While blog posts and articles are important for growing traffic and bolstering your reputation, they  rarely convert as readily offers sent by email.
  • It’s your 100% your own asset. Social media is great, but it’s you don’t own your follower list the way you own your email list.

And if that’s not enough…

  • It’s cheap. Dirt cheap.

Unfortunately for many people, while they understand the power of the mailing list, they have trouble growing a list.

Download Your Free Email Marketing Checklists:

If you want to get more subscribers, we’ve published two easy-reference checklists that can help you including…

  • Email Marketing Success Checklist: Make sure you dot all your i’s and cross all your t’s and do everything you need to make email marketing work for you.
  • List Building Checklist: It’s what most online business owners struggle with…growing their list. This checklist includes 40 ideas to help you do that.

Download ItClick here to download the checklists (zip)

That’s a direct link to the zip folder, so no hoops to jump through to get the checklists. Just grab them, read them and apply them!

What To Do Next

The more you put into your email marketing, the more that comes out. It’s a long-time asset that will keep business flowing.


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4 Ways to Automate Your Email Marketing

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Automate Your Email Marketing
You probably know that email is a tremendous asset for any online business…or really any business…today. It’s a direct way to reach consumers and it boasts a huge ROI (return on investment).

Your list is an asset that you wholly own and control, instead of being at the mercy of Facebook, Twitter or some other corporation. In short, email is something you have to pay attention to.

The only problem is, paying attention takes time, energy and resources. That can be a challenge if you’re flying solo as a small business owner, but there is good news. There are ways to automate and make your email marketing simpler and easier.

Here are just a few ideas for you…

Topic Research

The first stumbling block many writers hit is figuring what to write about. If you don’t have the ideas, it’s hard to progress in any meaningful way. To help you with this, have an assistant or writer to generate a list of monthly ideas. Give them a general subject area and have them search for hot topics, products you might promote and new angles to explore.

By the way, we can help with topic research. We’d love to give you a hand.

Writing Done for You

Contract with a writer to expand on the topic ideas. Ask them deliver a month, or more, of email content, so you can make a comprehensive email marketing campaign. Plan ahead so you can have the writer add relevant links and a call to action into each email message.

And, of course, we’d be happy to help you get regular content out to your subscribers with our monthly savings plan.

Automated Delivery

Use an autoresponder service to manage your email list, and to schedule and deliver messages. You can pre-load a series of messages, so all new subscribers automatically receive all the messages you loaded, according to the schedule you set out.

This means that when Subscriber A signs up on Tuesday, they will get Email 1 on the first day, Email 2 at the interval you specify, and so on. Then when Subscriber B signs up on Friday, they will also get Email 1 , Email 2 and the rest of the series, again, according to the schedule you create.

Using an autoresponder series has a number of benefits including:

• Every subscriber will get every message you send out. When you simply broadcast a newsletter every week, many of the great messages you previously sent out will be missed by new subscribers as they come on.

• You have full control over the message your subscriber receives throughout the series, which can help your conversions tremendously. You can start with providing information on a particular topic, introducing a product to help them and then following up to get them to buy. Each subscriber will receive that full series of messages and then you can continue to progress to topics and promotions that will help your subscribers even further.

Of course, you do have to be careful to ensure your autoresponder series includes evergreen topics and you should check it regularly to ensure that links and information are up to date.

Loading Your Autoresponder

Here’s where to really put your virtual assistant to work. There are many things your assistant can do to help you keep your email marketing hands-free including:

• Proofreading messages and checking links.
• Adding your affiliate and product links.
• Formatting email for HTML, if needed.
• Loading and scheduling messages.
• Checking stats and providing you with a report summary.
• Reviewing autoresponder series regularly to ensure they’re up to date.

The more you can automate your email marketing, the more you can focus on improving your results, developing products and growing your business.

Boost Your Profits – Monetize Your Old Content

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Dig into your archives

As a content publisher, certainly you keep pretty busy. Sometimes we publish content without monetizing it or we don’t monetize it effectively. Once you know what works for monetization, it’s a perfect time to go back through your archives and monetize your older content.

Identify Potential Content

The best content to monetize is content that had a good response. You can use your analytics data to identify the content that gets the most attention on your blog – look for linkbacks as well as organic search results. If you allow comments, you might also include content that inspired more discussion than usual.

Identify Monetization Opportunities

There are many ways to monetize old posts. Here are just a few ideas for you…

1. You can add affiliate or product links to old blog posts and send the content to your email list.

2. You can update old posts and re-publish them on your blog to drive traffic to your opt-in page.

3. You can also monetize old content by sharing it on social media with the goal to drive traffic to sales pages or opt-in forms.

4. Another option is to repurpose old content for your affiliates to use. The more content you can provide them, the easier it will be for them to promote your products or services.

Track Results

Whether the goal is to build your opt-in list, promote products, or help your affiliates generate sales, tracking your results can help you identify the most effective monetization tactics for your audience.

When you do monetize old content, be sure to promote it again. Share it with your list, tell your social media followers and even get your affiliates on board.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

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