5 Monetization Mistakes and How to Avoid Them

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Monetization Mistakes

We’ve been talking about monetization, so now would be a good time to talk about the mistakes many people make in the process. Keep these things in mind to help you stay on the right track.

Too Many Distractions – Make sure your content doesn’t distract from your goal. Keep your formatting and message focused. If your goal is to motivate an opt-in, then make sure no other calls to action or links distract from that goal.

More Than One Goal Or Tactic – It’s not uncommon to see reports packed with affiliate links, “sign up for my e-course” links, and even affiliate recruitment links. Unfortunately, this is all too confusing for your readers. Focus on one goal per piece of content for best results.

Unclear Call To Action/Goal – Do your readers know what action they’re supposed to take once they’ve read your content? Make sure your call to action is clear and actionable.

No Follow Through – Seize the moment. You’ve successfully captured your prospect’s attention, now make sure you follow through. For example, if you’re using a report to build your list, and then you don’t follow through with goal-oriented, value-driven emails you’re missing out.

Inconsistent Content Quality and Frequency – The best way to achieve business and monetization success is with a content plan that consistently and frequently delivers high quality content. Be the business that always provides value-driven content and you’ll earn the trust and respect of your prospects, which ultimately leads to profits.

Overall, the key is to be focused and make sure your audience knows exactly what you want them to do. And, of course…ALWAYS follow up!

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Publishing Free Reports? Quick Monetization Tips

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Ideas for Monetizing Reports

If you give out free reports to your audience, make the very most of this opportunity by ensuring you’re growing your business at the same time. It’s not enough to just give out great content. You need have a clear purpose.

Here are some tips for you…

Build Your List: Your email or opt-in list is your connection to qualified prospects. Create a value-driven report and monetize it by giving it away to new email subscribers.

Promote Your Products: It’s natural to promote your own products, or affiliate products, in reports. Come up with specific report topics that will lend themselves to naturally and effectively promote your products.

Market Your Services: If you’re a service provider, reports are a nice way to show your readers how to make the most of your service. For example, if you’re a WordPress developer, you can show them the benefits of using WordPress and how to grow their business with it. Then, they can hire you to develop their site for them.

Attract Qualified Leads: Provide valuable but incomplete information and use your report to motivate readers to contact you for more information. Make sure your contact information is easy to find and mention it a few times, so they’re more likely to contact you.

Recruit Super Affiliates: Create reports that teach about affiliate marketing or showcase your affiliates’ success stories to attract super-affiliates to your program. For example, if you’re in the health market, you can create a promotion strategy to get your report out to health bloggers.

When you have a plan, you’ll go places. If your busy planning your monetization strategy, we can always take care of the report writing for you. Check out our services here. We’d be happy to give you hand and even come up with the report topics for you.

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Reminder: Monetize Your Blog Posts

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Don't Forget to Monetize Your Blog PostBlogging is a part of most online business strategies, but sometimes we get into the routine of blogging and we forget that this content is the perfect opportunity to earn more income for our businesses.

So here’s your reminder to monetize your blog posts. And yes, you can even go back and monetize posts you’ve already published.

Here are a few monetization ideas for you…

Boost Traffic, Sell Advertisements:

How’s your blog traffic? The more traffic you have, the more you can charge for advertising. Choose from the vast assortment of WordPress widgets that make it easy to sell, manage, and position ads. Place them in the middle of your blog content, at the end of the post, or even in the header. You can charge different rates depending on the positioning of the advertisement.

Join a Program and Profit from Contextual Ads:

Contextual ads are links that are integrated into the text of your blog; think AdSense. Generally, you sign up for a program and agree to allow it to place relevant ads within the body of your blog posts. AdSense isn’t the only option. There are dozens of programs to consider.

Establish Clear Cut Goals for Your Affiliate Links:

You may already be using this monetization tactic. The key to success with affiliate marketing is to strategically plan and craft your content. The goal is to promote an affiliate product, not sell it. And the goal for your content needs to be focused on motivating a click. If you have too many goals for your content or the goal is unclear, you may not achieve the desired results.

Answer Common Questions with a “How I Do It” Page:

Do you occasionally get asked what blog template you’re running, who your website host is, or what plug-ins you’re using? Create a page that specifically answers those questions. Join the affiliate programs for those services and products and include links to their website sales page.

Promoting Your Own Products or Services: 

If you’re an online retailer then it makes good sense to use your blog to help generate sales. This is most often achieved by establishing yourself as an expert in your niche. Show people why you’re the person to solve their problems. Provide them with evidence that you’re a credible and trustworthy authority in your niche. Then include a link to a sales page in the call to action.

Do You Have an Affiliate or Referral Program?:

Keep in mind that you can monetize your blog to achieve just about any type of financial goal. You can even promote your own affiliate or referral program. One example of a way to promote your affiliate program is to create affiliate case studies or success studies. Showcase an affiliate and how they earned money by promoting your products or services.

Now it’s time to get at it! And if you need a hand with your blogging, we can definitely help.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

How to Monetize Ghostwritten Content

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Fresh Ideas for Monetization

Just some quick tips for you today. It’s easy to get content ghostwritten for you and then publish it and forget it. But if you want your content to translate into dollars for your business, you need a monetization. Here are 5 tips for monetizing your content.

Affiliate Links

One of the most common ways to monetize content is to include an affiliate link in the body of the content. If you have your content ghostwritten, simply let them know what link you’d like to include and make sure the topic is one that fits naturally.

Promote Your Services

Ghostwriters can create content for you that boost your authority and credibility in your niche. This type of content is great support a call to action to sign up for your services. For example, a virtual assistant might have a ghostwriter create a blog series about better project management. The call to action could then be to purchase the VA’s specialty project management service package.

Build Your Opt-In List

Use ghostwriting services to help you blog more consistently and frequently. Include a call to action or opt-in form at the bottom of every blog post to help build your opt in list.

Sell Information Products

Do you have an online course or book that you’d like to promote? Monetize your ghostwritten content to increase product sales. Consider giving the ghostwriter access to your products to ensure a consistent voice and message.

PPC – Pay Per Click Advertising

PPC advertising profits are still a viable opportunity for internet business owners. In addition to adding PPC to your ghostwritten content, consider video PPC which may have a larger potential. You can hire a ghostwriter to write scripts for you. Record your video, upload to YouTube and participate in their PPC advertising program. Many video bloggers, aka vloggers, make a very good living this way.

Always make the most of the content you have created…it’ll keep paying you back over and over again.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

A Recipe for Burnout and Stifled Success?

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Eek!

An inability to “see the forest for the trees” – if you’re not familiar with that saying it means that you are focusing on the details so much that you cannot see the big picture. When you try to do all of the tasks that are required to own and grow a business, you’re not only working around the clock, you’re also unable to stay focused on your vision and the big picture goals.

Instead, you spend your days mired in the mundane. You’re checking emails, paying bills, and writing blog posts. A business cannot grow without a clear and apparent vision, and the time and energy to focus in that vision.

Here are some of the problems with trying to do everything yourself…

Diminishing Your Strengths

You have special skills, experience, and knowledge that give your business a competitive edge. Yet if you don’t allow yourself the time and energy to focus on your superpowers then you’re hurting your business growth. You don’t have to do everything adequately when you can instead do a few things exceptionally. Instead, hire others to do the tasks you’re not exceptional at.

Not Leveraging the Strengths of Others

In grade school, most of us were taught that everyone brings something unique to the group. We all have specialty skills and strengths. Why not leverage the abilities of others? You get much more accomplished and your team is packed with passionate go-getters. It takes your business to the next level.

Boredom to Burnout

You may be a superhero who can do everything and never gets tired of it all. Most of us are not like that. We get tired, we lose enthusiasm and motivation, and it happens when we’re overwhelmed and doing things that just don’t make us particularly excited.

Burnout is the end result. And on your path to burnout you become bored. When you’re bored and tired you send an apathetic message to your contractors, prospects, and customers that you’re starting to lose interest in your own business. You’re tired. That message loses sales. It affects profits and it’s just not fun. Do what you do best; whatever it is that makes you smile and keeps you passionate and invested in your business.

Inefficient Systems

There’s a very good chance, if you are doing everything in your business yourself, that your systems are inefficient. It’s the opposite of what you’d expect, yet it’s what happens. There are two key reasons why.

The first is that you’re likely overwhelmed and the “hurry hurry” need to get it all done keeps you from spending time on improving your systems. You don’t have time to research software, test and track processes, and make improvements. The second is that you’re not accountable to anyone. There isn’t a virtual assistant who needs to have a process outlined for them. You can just work through processes the same way you always have, regardless of whether they really work.

The problem is that inefficient systems waste your time, energy, and money. There are resources you could be using to focus on growing your business. Whether you’re processing sales or creating content, if your systems are inefficient then you’re losing business.

Now, how you leverage the help of others in your business is completely up to you. You might hire a virtual assistant to take care of every day administrative tasks. You might get some guest bloggers to fill in some content holes for you. You might hire a graphic designer to avoid the learning curve of graphic design.

And of course, you could hire us to help you write. The course you take is up to you, but the more you can focus on the big picture of your business, the quicker your success will grow.

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