Click play above to learn more and here’s something I didn’t mention…

More Topics Coming in February:

• Get WordPress to load faster
• Hot news vs. evergreen content
• Doing your homework when it comes to content
• Gathering and using testimonials
• Gathering and publishing case studies.
• Technology to make content creation easier
• Self-editing your content

…and a bunch more great stuff. Looking forward to a great month!

Make no bones about it, your list is quite likely the number one asset for your online business. If you’re a regular reader at Contentrix, that really shouldn’t surprise you, of course.

The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems like too much work.

That’s a darned shame because unleashing the power of your list doesn’t have to be much work at all…

Here are some tips to make things easier for you:

1. Keep your emails simple. Forget about creating an “ezine” or magazine style publication because they are just too much work. Plus, test after test has proven that only a small portion of an ezine-type email is likely to be read.

2. One topic at a time. Many people approach email by touching on multiple topics, so that there is a better chance of appealing to the reader. But again, it’s more work and multi-topic emails can create information overload for your reader. Overall, you’re likely to get better results when you keep your reader focused on the subject at hand. Try it, you’re going to be pleasantly surprised.

3. Better and higher priced advertising. If you’re selling advertising in your publication, it may create a need for extra content in your emails. If so, see Tip #4 and/or considering reducing the number of ads and charging more. Your advertisers may be willing to pay more for exclusive advertising space.

4. Get help. You probably already know that we can help you write your emails or articles for your publication. Our ghostwriting services are here, but whether you use us or not, there is no reason you have to do all the writing for your company.

5. Make a schedule. Just like with your blogging and other content publishing, make sure your email marketing is scheduled too. Plan topics and product promotions ahead of time for more synergy and great results.

Making email a priority is pretty simple when you have a plan. What’s your email marketing plan?

As we announced yesterday, our 19-week hands-on Better Content Marketing course is now FREE for registration. I am super excited to greet new and old students, so it’s time to roll up our sleeves and get really serious.

If you need to register, the details are right here.

Just fill in the form and you’ll get access to your first lesson. We cover everything from coming up with content ideas, writing  easy-reading content and getting more RESULTS (sales, subscribers, etc.) from all that hard work.

If you have previously registered, just log into your account to access the course again. We’d loved to hear from you again and  answer ANY questions you have about any of the lessons.

This is not just a bunch of dull reading to work through. There are practical exercises and we are here to help you every step of the way, so I’m sure you’ll find it refreshing and motivating.

Once again, register here and let’s get started!

Sure, we’ve all done this at some point in time.

We get projects started with the best of intentions, but then we get busy or distracted and the seemingly small task of publishing our content gets put aside.

But have you sat down to think about how that “small” task can mean BIG things for your business? After all, content can serve a lot of important uses…

Content can:

* Bolster your reputation in your niche community
* Drive readers to sign up for your mailing list
* Boost your revenue by displaying ads, adding links, etc.
* Be a source of revenue as an info product for sale

If you hire someone or buy content, you need to have a plan to see things through.

Here are a few tips for you:

* Make publishing a part of your regular schedule. Try doing it in batches and schedule all your content accordingly.

* If you just can’t find the time or don’t like the tasks involved with publishing, hire someone. A virtual assistant, your older children or even a stay at home mom in your neighborhood can easily learn how to do this stuff for you.

And most importantly, only get content that you’re going to use. It seems so simple, but human beings love to do the planning,  getting things started, but sometimes they falter on complete execution.

Let’s make 2012 all about seeing things through from beginning to end!

Some Resources to Help:

• Content Ideas: We’ve got ready-made ideas for you.
• Ghostwriting: We can help you with writing articles, blog posts, reports and more.
• PLR: Check us out at DIYplr and APLC
• To find someone to help with publishing, you might be able to connect with someone through VA Networking or simply ask for recommendations from your online colleagues.

Of course, it may be cliche, but it really rings true…

People are like snowflakes. No two are exactly alike.

While it may seem strange for the owners of a ghostwriting company to say, there is nobody that will write EXACTLY like you do. In fact, it’s pretty much statistically impossible that any two people would write the exact same words given a specific subject area.

So does that mean you shouldn’t bother to hire a ghostwriter? Of course, not, but since I’m part of a ghostwriting business, you knew I’d say that.

Here are a couple of things to keep in mind and do to make ghostwritten content really yours…

* Understand that adapting your voice doesn’t mean writing EXACTLY how you would. Sentence structure and wording will vary, but if the voice is there, your audience isn’t going to notice those variations.

It’s easy to look at ghostwritten content with a highly critical eye, but step back and make sure that the style and viewpoints are in line with your own. That is what voice is all about.

* Adapting your voice is a process and providing feedback to your writer is important. If you make edits to the content to suit your voice better, share those with your writer. Where possible, explain why you made those edits. When your writer knows why you made certain edits, it’s much easier to incorporate those learning points into future writing.

Certainly, it’s not all up to you . Your writer has a responsibility in this too. A good ghostwriter will appreciate and respond positively to such feedback, so they can continue to improve with each project.

The main message is to work with your writers, and if you want to work with writers who take and apply constructive feedback, see us here. The more you put into it now, the easier it is to create a satisfying and worry-free relationship that can last for a very long time.