Articles by Annette

Are Your Using an Editorial Calendar?

A few month’s ago the esteemed Alexis Rodrigo blogged about New Year’s Resolutions for Content Marketer (It’s #8 on the list).  So the question is….are you using an Editorial Calendar?

What is An Editorial Calendar?

Quite simply, it’s a list of the content you’re going to publish with corresponding publication dates. You can find samples of what an editorial calendar can look like here:

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Is it plagiarism if…

In the ever evolving world of Internet marketing, transparency and accountability are beyond catch phrases, they are an essential ingredient in your overall business philosophy.

Why?

Because consumers are holding businesses to a higher standard, because integrity matters for lasting success, and because other Internet marketers aren’t shy about calling people out.
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Six Basic Types of Article Content To Consider

Sitting down to plan your content strategy is important however almost equally important is understanding what type of content your audience responds to, prefers, and also what fits your writing style and personality.

Here are six types of content to consider:

1. How To – this is perhaps the most common type of article structure and it’s often the first to come to mind when you’re thinking about formats. It’s a good format to use for many audiences because step by step content is easy to digest and generally valuable.  For an example of a How To article simply visit eHow and you’ll see thousands of them.
2. Review – Reviews are great if you’re an affiliate marketer.  The content must provide accurate, seemingly unbiased, information about a product or service.   Read more…

Five 2010 Content Trends

Welcome to the New Year!

It’s an exciting time of the year filled with resolutions, goal setting, planning, predictions and trends.

Speaking of trends, what about content trends for 2010?  How do you think content will change over the next year?

1.  Social Marketing – We’ve certainly seen the rise of several trends over the past couple of years and one that’s sure to continue growing is the trend toward more social interaction online including social marketing.  Tweets, Facebook posts and pages and even profile building are all content tactics to consider when planning your content strategy for the upcoming year.

2.  Mobile Content -  Several notable websites including Mashable and Entrepreneur both reference mobile content as a growing trend though the success you see from mobile content and mobile marketing will depend largely on your niche and your audience.  (A younger audience is more likely to spend time and search on their phones than an older audience.)

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How to Whip Out a Blog Post in the Midst of Holiday Chaos

It’s the holiday season, the end of the year is rapidly approaching. Customers and prospects are trying to squeeze in their last minute needs. TurboTax is sending you notifications that indicate you’re way behind in tax preparation and oh, yeah there’s all the personal holiday craziness you need to attend to.

Family is knocking on the door, their presents are unwrapped on the kitchen table and something is burning in the oven.

And, you’ve committed to write a blog post and haven’t even had time to consider what it is about let alone write it.

Sound familiar?

This is when it’s time to pull out the handy dandy list. You know, the top 10 best such and such type of list that readers just love to read?

Lists are great for those last minute posts because other than a few guidelines, they don’t require a whole lot of creativity.

Here are the top 7 things to consider when writing a list for publication.

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