A Farewell


Hey Everyone,

It has been a real pleasure writing for you guys. Today I’m writing to say goodbye.

Goodbye from Derek

It has been an honor to share my opinions, advice and resources with you all. This has always been one of the most consistent and liberating assignments I had in my schedule. Every week, once a week, I log on and write. About whatever I want, whatever I felt you guys would benefit from. Sometimes I shared the latest changes from Google, sometimes my personal bookmarks, sometimes a crazy strategy that I felt inspired by. [Read more...]

Unexpected Ways to Boost Conversions, From Real Split Test Results

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I’ve been on a split testing kick lately.

I just discovered there are blogs that do nothing but report split test results. I’ve been reading every post with real data and tests that I could find.

I’ve learned a lot of unexpected things from reading these tests, including some really creative and outside the box ways of increasing conversion rates.

Here are a few of my favorite finds. [Read more...]

4 Examples of The Non-Guru Model: On Being a Successful Information Gatherer

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A lot of people who want to get into blogging stop themselves, because they think they’re “not good enough.” They think they don’t have enough knowledge, enough experience, enough know-how or enough original ideas to be worth listening to.

And you know what? They might be right.

But that’s only if you’re the front person. If you’re the source of ideas in your business. If you’re the one who’s generating the content.

One absolutely valid and in fact potentially lucrative business model is to be an information gatherer. Instead of being the provider of the content, you simply seek out content providers. You’re the producer, not the talent.

Here are four examples of blogs, podcasts and businesses that do this very well. [Read more...]

Learn by Example: 20 Lessons from Three Successful Blogs


I’m a big believer in learning by example. In fact, most of the books I read tend to be biographies or autobiographies. Theories and concepts are great, but there’s nothing quite like learning from real world results.

So, I’d like to take today’s post to look at a few successful blogs and see what they did right. Why did they succeed? Why do so many people follow them? The three blogs we’ll look at are:

1) ProBlogger – Perhaps the largest blog on the internet about blogging.

2) Steve Pavlina’s “Personal Development for Smart People” blog.

3) James Altucher’s “Altucher Confidential“.

Without further ado, let’s get started. [Read more...]

How to Integrate Salesletters & Squeeze Pages With WordPress


One of the former big downsides to WordPress used to be its inability to format good salesletters. For a lot of marketers, that was reason enough to stick with HTML and CSS pages.

Over the last few years though, WordPress has come a long way in terms of what it can do for online response-based marketers.

WordPress today can be used to create absolutely gorgeous looking, high converting salesletters. It can be used to churn out fantastic squeeze pages.

On top of that, WordPress can also use almost all the advanced sales tools you might need to use.

Here’s everything you need to know about using WordPress as your platform for your opt-ins and your salesletters. [Read more...]

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