Articles by Kristy
The Power of P.S.
Written by Kristy Pruitt · Print This Article

Remember when people wrote letters by hand and sent them through the postal service? If they made a mistake, they had to either erase or start over. And if they got through the entire letter and realized that they forgot something, they would add a post script, or P.S., to the end. Times sure have changed.
Or have they? If you’ve perused any online sales letters lately, you’ve probably seen several that have a P.S. attached to the end. Seems rather odd that a carefully planned sales letter would have an afterthought attached to the end, doesn’t it?
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The Benefits of Seasonal Content
Written by Kristy Pruitt · Print This Article
With Christmas almost here, I’d first like to wish all of our readers a happy and safe holiday season and a wonderful, healthy and profitable new year. And second, I’d like to discuss the benefits of seasonal content.
Yes, it’s a little late to start thinking about putting up Christmas content for this year. But if you’re really feeling the Christmas spirit, there’s no reason you can’t put that creative energy to use and start writing for next Christmas. And there are plenty of other seasons and holidays coming up between now and then, so seasonal content is something that should always be on our minds.
Why? Because it brings in traffic year after year!
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Evergreen Content: What Is It and Why Should You Care?
Written by Kristy Pruitt · Print This Article

There was a time when those who wanted the latest news had to wait until 6:00 pm and turn on the TV. Then came cable news networks, which featured top headlines 24 hours a day. Now, if you want to know what’s going on right now, all you have to do is go online.
There’s no doubt that some of the most popular sites online are those that feature the latest news, gossip, technology and such. But if you’re focusing your content exclusively on what’s hot right now, you could be doing yourself a disservice, especially if you are looking for long-term search engine traffic. Including some evergreen content will help you keep the traffic coming in.
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Blog Energizer Review
Written by Kristy Pruitt · Print This Article
As an online business owner, you’re probably well aware of the benefits of blogging. You know that it helps you build a relationship with your audience and keeps them interested in your business. But if you’ve been blogging for any length of time, you may have also discovered that it’s not as easy as it looks. You have to constantly keep coming up with fresh topics and looking for new ways to promote your blog. Even for the most enthusiastic blogger, it can seem like a chore at times.
Sound familiar? Maybe you should take a look at Blog Energizer. It’s a membership site that provides lots of great resources that can help you breathe new life into your blog. It’s run by Contentrix’s own web developer, Lynette Chandler, and she provided me with a free premium membership to check out. Highlights include:
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Social Media: Don’t Set It and Forget It
Written by Kristy Pruitt · Print This Article
It’s amazing how far social media has come in such a short time. Ten years ago, people who used their computers to communicate with others were often referred to as geeks. Now, the tables have been turned. If you don’t use Facebook, MySpace or Twitter, people begin to wonder which rock you just crawled out from under.
That’s not to say that everybody is using social media. There are still plenty of people who aren’t. But there are enough people who are using it that if you’re not, there’s a good chance that you’re alienating at least some of your customers.
I just finished reading a post over at the Outspoken Media blog about businesses using Twitter. Most of the corporate big dogs are doing it, as well as a rapidly increasing number of small business owners. But as Lisa Barone pointed out in that thought-provoking post, hiring someone to do your tweeting for you and then forgetting about it can easily backfire. Read more…

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How to Get Effective Testimonials
Written by Kristy Pruitt · Print This Article
Visit any sales page, and you’ll probably see at least one testimonial, and usually more. There’s a simple reason for this: they make sales.
Well, some of them do. Others? Not so much.
Some marketers are under the mistaken impression that any positive testimonial is a good one. No marketer is going to post a testimonial that says “This product sucks!” But a testimonial that simply says something to the effect of “This is the greatest thing since sliced bread” really isn’t much better.
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Everybody says "Content is King", but what does that mean for you? 

