Articles by Kristy

Are You a S.P.E.E.D. Writer?

If you write content or copy, Copyblogger is a blog you might be reading. If you haven’t done so, do check it out. It’s chock full of great tips for anyone who writes content for the Web.

I just visited and read Dean Rieck’s post, S.P.E.E.D. Writing: 5 Tips to Double Your Writing Productivity, and I must say I was intrigued. As a freelance writer, my words are what puts food on the table. I often find myself getting much less accomplished than I know is possible, so if there is a way that I can get more writing done in less time, I’m most definitely interested!

The post set forth a formula for writing faster and more efficiently, based on the acronym S.P.E.E.D. It stands for:

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12 Ideas for Using PLR Content

If you need content but don’t have the time or inclination to write it yourself, private label rights content, or PLR for short, can be a lifesaver. PLR is written and sold to multiple buyers, who are allowed to claim it as their own and modify it at will. You can get quality PLR geared toward a variety of niches from All Private Label Content.

PLR content can save you time and money, and there are all sorts of ways you can use it. Here are a few ideas to get you started. Read more…

Power Words: Pack a Punch in Your Content

If you've dabbled in copywriting, or even if you've just heard about it in passing, you've probably been exposed to the concept of power words. These are words that are highly effective in making sales. They aren't just words that someone drew out of a hat. The so-called power words have been the subject of much testing and analysis, and they've been proven to result in conversions. It's not hard to understand why someone would want to use power words in sales copy. Who wouldn't be willing to use certain words in an effort to make more sales? But power words can also help you make a greater impact with your content. They can keep your readers interested and make them want to come back for more. So, what are these power words that I speak of? You Read more...

Incorporating Calls-to-Action in Your Blog Posts for Better Results

A blog is a superb online marketing tool. But few bloggers use their blogs for blatant promotion. They know that blog readers want to be informed, and perhaps entertained, but not necessarily exposed to a hard sell. So they use their blogs as relationship builders, and leave the selling to their sales pages. That's fine for the people who develop an interest in buying something from you on their own. But what about those who need a little extra nudge? They might be loyal visitors to your blog, but if you don't give them a little encouragement, they'll never become anything more than that. These people are the reason why we need calls-to-action in our blog posts. We don't have to make them as powerful as those we would use on a sales or opt-in page. We just Read more...

Crafting Bylines That Make Your Readers Click

Creating content for others' websites is a great way to get traffic to your own. But it only works if you generate a healthy amount of interest. Writing an intriguing or helpful article is a good start, but if you don't have a great byline, chances are good that readers won't bother seeing what your website has to offer. A byline is a short bio that is included at the end of your article and links back to your website. It can say just about anything you want it to. You could tell readers about your favorite hobbies, or your cute little Pomeranian, or your views on the environment. But if you want to use your byline to its fullest potential, it must be well thought out. There are certain characteristics that can make a byline stand out. Read more...

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