Articles by Lesli

Easy Content Weekly – February 11, 2012

Written by Lesli Mack · Print This Article

Hi there! It’s an end to another great week.

Many of the new Contentrix Better Content Marketing students are moving on to “Lesson 4: Sell More with Words”, which is a key lesson to learning how to get results (like opt-ins and sales) from your content.

In this lesson, you’ll get an overview of copywriting terminology and how to apply to it to copy. Then, in next week’s lesson, you learn how to apply persuasive writing techniques to your content as well.

If you still aren’t signed up for the course, make sure you do so for free here.

Now let’s see what else is new around here… Read more…

Easy Content Weekly – February 4, 2012

Written by Lesli Mack · Print This Article

It’s been a great first week in February, but if you got off to a slow start, have no fear because you have 1 extra day this month to get everything done. As a February 29 baby, I always get a kick out of that and am please to say that I will be celebrating my 9th birthday later this month.

Now back to the subject at hand – content marketing. Many of our new Better Content Marketing students have started Lesson 3: The Contentrix Guide to Style. I love this lesson because it really shows you how formatting your content can increase your reader retention and get them to better notice your call-to-action.

If you haven’t signed up for the course yet, you can do so for free here.

Here’s what else is new… Read more…

Easy Content Weekly – January 28, 2012

Written by Lesli Mack · Print This Article

One month down in 2012 already. I hope that you’re steadily working toward your content marketing goals for this year.

By the way, if you haven’t signed up for the free 19-week Better Content Marketing course, do it. Alice’s weekly lessons will whip you into shape and keep you moving forward.

Now, let’s check out everything that’s new around here and in the world of content marketing… Read more…

Easy Content Weekly – January 21, 2012

Written by Lesli Mack · Print This Article

It’s our first Easy Content Weekly for 2012.

I can’t believe it’s been over a month since I last posted, but it’s great to be back. A lot has happened over the past month and just the last week has been particularly eventful.

Since I’d be writing forever if I updated you on what’s happened since December, let’s take a look at the last week because there has been some pretty darned exciting news.

Here’s what’s new… Read more…

Easy Content Weekly – December 17, 2011

Written by Lesli Mack · Print This Article

It’s our last Easy Content Weekly before Christmas and Hanukkah, so whatever you’re celebrating, we wish you and your family all the best.

As the year comes to a close, there is so much to think about and plan. I think this week’s easy content weekly will help with that. We’ve got help for growing your mailing list, making your blogging easier and even for dealing with your taxes (blech).

Here’s what’s new this week…