About Alexis Rodrigo

Lexi is a passionate blogger, copywriter and Internet marketer – when she isn’t changing diapers or cooking meals, that is. A self-confessed word nerd, she is a lifelong student of how words influence people’s thoughts, attitudes, feelings and actions. She likes taking her cues from nature. This explains her parenting style, interest in eco-friendly living, and passion to help Moms and creative types work from home and actually make money.

Visit Lexi Rodrigo Online at: TheSavvyFreelancer.com

Articles by Alexis

New Year’s Resolutions for Content Marketers

Written by Alexis Rodrigo · Print This Article

Are you the type who makes New Year’s resolutions?

If so, it’s a good idea to make resolutions about your content marketing. I’ve come up with 10 resolutions for you to pick and choose from. Or why not resolve to do them all?

Here you go:

1. I will always keep an eye out for content ideas for my readers.

Read about finding content ideas here, here and here.

2. I will only publish content that I believe to be useful, informative and accurate.

Everything you put out there should have the potential to make your readers happier or more successful.

Where to Find Content Ideas in the “Real” World

Written by Alexis Rodrigo · Print This Article

Previously, I shared two ways of getting content ideas online: through keyword research and through web 2.0 sites. This time, let's explore how you can find topic ideas offline. This is going to be lots of fun and, unlike doing research online, won't make you all flabby ;-) Are you ready? Grab your purse and go to your favorite bookstore and take a look at... Books Books in your niche or market are a good source of content ideas. The table of contents will easily give you at least half a dozen new topics. Also take note of the blurb at the back cover of the book. This is where publishers typically highlight the most attractive parts or angle of the book. Take inspiration from there as well. While you're in the bookstore, pick up a few... Magazines Magazines are another good source of content ideas. They always Read more...

How to Find More Topic Ideas Using Web 2.0

Written by Alexis Rodrigo · Print This Article

Last week, we discussed how you can find a long list of topic ideas by doing keyword research. It’s a strategy that will help you learn more about the topics your target audience is looking for online. This means your content will be relevant to them, and the chances are good that your target audience will find your content naturally through the search engines.

But what if your topic does not show up in the search engines? It’s possible that your target audience doesn’t use Google or other search engines to find solutions to their problems.

In this case, you can and should use Web 2.0 properties to do market research. The techniques you’ll learn below will give you plenty of insights about your target market – how they really feel, what problems wake them up in the middle of the night, what frustrations they have regarding your niche or market.

You’ll find plenty of Web 2.0 properties and it’s easy to get overwhelmed and confused about where to even begin. Find out which sites and online networks your target market uses the most and start there.

Here are some tips for specific Web 2.0 sites:

How to Get Content Topic Ideas With Keyword Research

Written by Alexis Rodrigo · Print This Article

One of the biggest challenges of creating content is finding topics to write about. As with other forms of communication, it’s important to be sensitive to what your target audience wants.

In online content, the way to find out what your audience wants is keyword research. In this post, you’ll learn how to do keyword research using free online tools, as well as how to pick your keywords for specific online content.

Speedy Writing Tip: Use Templates

Written by Alexis Rodrigo · Print This Article

This is the last in our series of speedy writing tips. In case you missed the two earlier posts, here they are:

1. Make a Mindmap

2. Turn Off Your Inner Editor

Today’s speedy writing tip is to use templates. A writing template is simply a formula or pattern that gives structure to your piece. It also dictates the angle you’re going to write about.

Templates help because they narrow down the choices of what you could possibly write about a given topic. They are particularly useful for written material you tend to use over and over again, such as replies to frequently asked questions. Templates can help get your creative juices flowing when you’re staring at a blank screen with no idea where to begin.