Beyond Articles Part 2: 10 More Creative Ways to Distribute Your Content
Written by Alexis Rodrigo
Last week, I gave you 10 ideas for spreading one single article all over the Internet without having to rewrite or spinning it.
If you take the extra time and effort to rewrite, you’ll get even more content out there to promote your business. It’s much easier to create new content when you already have something to work with – much easier than starting from scratch.
So before you work on an entirely new article, take an existing article and take it for a spin.
10 article spinning ideas:
1. Rewrite the article for a different audience.
If you have a general article for Internet marketers, rewrite it for multi-level marketers or ecommerce store owners.
2. Rewrite the content from the perspective of… an alien, your dog, a toddler.
Particularly good for blogs, this approach results in a humorous article with a fresh perspective.
3. Transform the article into a press release, informational print ad, or postcard.
Take key points from your article to make a promotional material.
4. Use the article in a teleseminar or webinar.
You can either pre-record the virtual event, or use the article in a live class with a question-and-answer period at the end. Use the article as is, or as a rough guide for the virtual seminar.
5. Print several articles together in a physical newsletter.
Physical information products have a greater perceived value than digital ones, so a physical newsletter will be appreciated more than a PDF or Email.
6. If you have converted your articles into audio or video, combine them in a CD, DVD or pre-loaded mp3 player.
Use them as a premium giveaway or sell them at a higher price than digital formats.
7. Develop a list of resources and checklist based on an article.
Create a viral freebie, or bundle together as a bonus.
8. Use the article to make an an online quiz.
Based on results, make recommendations for your products/services or affiliate products. Use Google to find free quiz makers online.
9. Write spin-off articles.
Develop each key point of the article into an entirely new article, then rinse and repeat last week’s distribution ideas.
10. Get the main action points of the article, find accompanying pictures, and create a screensaver.
Look for a free application that will create a flash-based screensaver, such as Instantstorm. Then give the screensaver away. Don’t forget to watermark it with your URL! Your readers will love this.
With a little extra effort, you’ve got 10 new pieces of content to distribute as you please. Use these and last week’s ideas to create an endless stream of new content for your own site, as well as for other distribution points on the Internet.
And remember that you don’t have to do everything yourself. Any of these ideas can be outsourced.
It all begins with one article.
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