Who’s Afraid of the Big Bad Sell?

Written by Alice Seba

afraid Piggy-backing on my post about blogging to the frugal, it’s often people who love to write and share who get into blogging/ content marketing as a means to earn a living. Some of these writers are great sales people, but in many cases they’re not (at least not yet).

If the above describes you – don’t worry this can be fixed.

First remind yourself of a couple of things:

You started this gig because you wanted to earn money… so it’s time to start doing that.
Your readers are also consumers (everyone is)… so consider it your obligation to guide them to the right products. In fact, your readers may come to rely on you when it comes to advice on products.
People who get annoyed at the suggestions of purchasing a product aren’t your target market. Stop justifying pleasing those that cannot be pleased with your efforts at profitability.

Get Prepared:

Learn copywriting. Sign up for free tips here or take a quiz to asses your copy powers.
Copywriting doesn’t always mean a hard sell. Using your new found copy skills will allow you to naturally and effectively incorporate copy elements into your content.
Study the masters: Find some writers/bloggers that incorporate calls to action into their content well. If you read their content and are compelled to act, study what they do and try to implement some of what they do. You still want to keep your own style and voice, but by implementing certain aspects… you start to incorporate things more naturally.
Inform as you sell: It’s not either or, you can be helpful as you sell. Whether it’s a detailed product review or illustrating exactly how a product works, you can be helpful while you sell.

If you need more help…

Here are some more Contentrix Links you might find useful:

Write More Effective Emails with AIDA – by Lexi
Power Words: Pack a Punch with Your Content – by Kristy
Incorporating Calls to Action into Your Blog Posts for Better Results – by Kristy

And don’t forget to grab your Contentrix Blueprints – they’re easy-reference guides for each aspect of your content marketing.

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