5 Monetization Mistakes and How to Avoid Them

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Monetization Mistakes

We’ve been talking about monetization, so now would be a good time to talk about the mistakes many people make in the process. Keep these things in mind to help you stay on the right track.

Too Many Distractions – Make sure your content doesn’t distract from your goal. Keep your formatting and message focused. If your goal is to motivate an opt-in, then make sure no other calls to action or links distract from that goal.

More Than One Goal Or Tactic – It’s not uncommon to see reports packed with affiliate links, “sign up for my e-course” links, and even affiliate recruitment links. Unfortunately, this is all too confusing for your readers. Focus on one goal per piece of content for best results.

Unclear Call To Action/Goal – Do your readers know what action they’re supposed to take once they’ve read your content? Make sure your call to action is clear and actionable.

No Follow Through – Seize the moment. You’ve successfully captured your prospect’s attention, now make sure you follow through. For example, if you’re using a report to build your list, and then you don’t follow through with goal-oriented, value-driven emails you’re missing out.

Inconsistent Content Quality and Frequency – The best way to achieve business and monetization success is with a content plan that consistently and frequently delivers high quality content. Be the business that always provides value-driven content and you’ll earn the trust and respect of your prospects, which ultimately leads to profits.

Overall, the key is to be focused and make sure your audience knows exactly what you want them to do. And, of course…ALWAYS follow up!

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Swipe File: Content Marketing Results

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Free Swipe FileIt’s one thing to publish content and hope for something to stick, but it’s entirely another to create content that is designed for boosted conversions.

I don’t know about you, but I’d prefer to do the latter. :-)

To help you, we’ve released a Content Marketing Swipe file that will help you with your…

  • Headlines
  • Power Words & Phrases
  • Transitions
  • Calls-to-Action
  • Closings
  • Post Scripts (P.S.’s)

Download it and keep it handy EVERY TIME you write a blog post, an email, a report…basically, whenever you’re writing ANYTHING.  I hope you’ll find it helpful.

Download Link:

Click here to download your swipe file

Feel free to share it with your ghostwriter, copywriter or anyone who writes for you as well.

BlogCPR.com

Publishing Free Reports? Quick Monetization Tips

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Ideas for Monetizing Reports

If you give out free reports to your audience, make the very most of this opportunity by ensuring you’re growing your business at the same time. It’s not enough to just give out great content. You need have a clear purpose.

Here are some tips for you…

Build Your List: Your email or opt-in list is your connection to qualified prospects. Create a value-driven report and monetize it by giving it away to new email subscribers.

Promote Your Products: It’s natural to promote your own products, or affiliate products, in reports. Come up with specific report topics that will lend themselves to naturally and effectively promote your products.

Market Your Services: If you’re a service provider, reports are a nice way to show your readers how to make the most of your service. For example, if you’re a WordPress developer, you can show them the benefits of using WordPress and how to grow their business with it. Then, they can hire you to develop their site for them.

Attract Qualified Leads: Provide valuable but incomplete information and use your report to motivate readers to contact you for more information. Make sure your contact information is easy to find and mention it a few times, so they’re more likely to contact you.

Recruit Super Affiliates: Create reports that teach about affiliate marketing or showcase your affiliates’ success stories to attract super-affiliates to your program. For example, if you’re in the health market, you can create a promotion strategy to get your report out to health bloggers.

When you have a plan, you’ll go places. If your busy planning your monetization strategy, we can always take care of the report writing for you. Check out our services here. We’d be happy to give you hand and even come up with the report topics for you.

BlogCPR.com

Your Questions: How Do I Get People to Click on My Links?

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questionsHere’s a question Gordon. He asked about getting people to click on your links. There’s nothing worse than creating content, driving traffic to it and nobody clicks any links.

There are so many factors involved in whether or not someone clicks on your links and for the most part, we have no control over any of it. However, you can increase your chances of getting clicks by keeping the following in mind…

Remember It Has a Lot to Do with Volume:

There’s math involved here. If only 15 people read your content, it’s quite possible that no one will click your link. I know it kind of sucks, but it’s true. To maximize the chances of getting clicks, make sure your content is viewable over time and repurpose it so it can be seen more often.

So please, don’t be discouraged.

If you published your content today and only 15 people saw it, there will be more visitors over time. You can increase your chances of getting traffic over time by ensuring you have a good navigation structure and optimizing your content for a highly-targeted keyword phrase. You can also promote it on social media, get affiliates to share your content and employ other strategies.

If you published your content as an article, repurpose it into an autoresponder message, bundle a bunch of articles into a report and distribute. You can take the information from the article and make a short video. In short, you can do TONS of stuff with the same piece of content to ensure it’s seen more often.

Be Relevant:

The links you include in your content should be as relevant as possible. If you’re helping a reader solve a problem through a blog post, the link you provide should be a further solution.

If you’re loosely relevant, they’ll be less interested. For example, if you write an article about reducing cholesterol levels and then link to a healthy eating video, you may get some health-seekers clicking through…but it’s not as relevant as a product that specifically helps reduce cholesterol levels.

Be Interested:

Now you don’t have to be an over-the-top used car salesman, but you should be passionate about your topic AND what you’re linking to. Tell them why they should click…not just that there is a product available on the other side of the link.

Be Direct – A Keyword Link is Not Enough:

Publishers want better search engine rankings, so they link to their products and offers using keyword links. For example, they’ll make a link like this:

This gluten-free cookbook has a lot of recipes.

Search engines respond to keywords (but note, this is only a tiny part of a comprehensive SEO strategy)…humans don’t always. While you can include keywords, it’s important to tell your readers what you’d like them to do. Even though we might want to deny it, humans do respond to being told what to do. So instead, try something like this.

I found some great recipes in a gluten free cookbook I found at my local bookstore. It has some pretty scrumptious baked goods and my kids have always gobbled everything up. Click here to see the table of contents and get a copy…it certainly changed my way of thinking.

In the first example, we’re just talking about the cookbook. In the second example, we’re talking about it and encouraging the reader to click through. Big difference.

Practice & Track:

Figuring out what works is learned over time and you can’t get get discouraged at the beginning. The more you write, the better you’re going to get at this. And don’t forget to track your links and see how things are going. Do more of what works and none of what doesn’t.

If you’re starting to improve your click throughs, I’m sure these tips will provide some immediate difference. But remember, it’s something we learn to do better over time…so keep at it. You’ll get it!

Now What? 

We’re also here to help you with your persuasive writing techniques. Just join us for our Persuasive Writing Training. We’ll show you how to get your readers excited about clicking your links and responding to your calls to action. Go here to learn more.

Reminder: Monetize Your Blog Posts

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Don't Forget to Monetize Your Blog PostBlogging is a part of most online business strategies, but sometimes we get into the routine of blogging and we forget that this content is the perfect opportunity to earn more income for our businesses.

So here’s your reminder to monetize your blog posts. And yes, you can even go back and monetize posts you’ve already published.

Here are a few monetization ideas for you…

Boost Traffic, Sell Advertisements:

How’s your blog traffic? The more traffic you have, the more you can charge for advertising. Choose from the vast assortment of WordPress widgets that make it easy to sell, manage, and position ads. Place them in the middle of your blog content, at the end of the post, or even in the header. You can charge different rates depending on the positioning of the advertisement.

Join a Program and Profit from Contextual Ads:

Contextual ads are links that are integrated into the text of your blog; think AdSense. Generally, you sign up for a program and agree to allow it to place relevant ads within the body of your blog posts. AdSense isn’t the only option. There are dozens of programs to consider.

Establish Clear Cut Goals for Your Affiliate Links:

You may already be using this monetization tactic. The key to success with affiliate marketing is to strategically plan and craft your content. The goal is to promote an affiliate product, not sell it. And the goal for your content needs to be focused on motivating a click. If you have too many goals for your content or the goal is unclear, you may not achieve the desired results.

Answer Common Questions with a “How I Do It” Page:

Do you occasionally get asked what blog template you’re running, who your website host is, or what plug-ins you’re using? Create a page that specifically answers those questions. Join the affiliate programs for those services and products and include links to their website sales page.

Promoting Your Own Products or Services: 

If you’re an online retailer then it makes good sense to use your blog to help generate sales. This is most often achieved by establishing yourself as an expert in your niche. Show people why you’re the person to solve their problems. Provide them with evidence that you’re a credible and trustworthy authority in your niche. Then include a link to a sales page in the call to action.

Do You Have an Affiliate or Referral Program?:

Keep in mind that you can monetize your blog to achieve just about any type of financial goal. You can even promote your own affiliate or referral program. One example of a way to promote your affiliate program is to create affiliate case studies or success studies. Showcase an affiliate and how they earned money by promoting your products or services.

Now it’s time to get at it! And if you need a hand with your blogging, we can definitely help.

Want More Profit? 15 Things…

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15 Things to Know about Your Target MarketWithout a doubt, online content publishers and bloggers are a busy bunch. You’re busy writing, you’re linking and you’re writing some more.

What if I told you that you didn’t have to work so darned hard? What if you could do a whole lot more with less?

Well, you can…

It all comes down to knowing who you’re writing for and why. That’s why we just put together a totally free guide (no opt ins required) called…

15 Things You Should Know about Your Target Market to Immediately Boost Your Sales

It’s really not what you say or how much you say it. It’s HOW you say it and when you understand what makes your target market tick, you will connect with them and sell more products.

And that’s a promise.

Download Your Free Guide:
Click here to get it.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Freelance Sites vs. Hiring All Custom Content

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Hope your week is shaping up to be a good one. It’s been a busy week working with our clients and gearing up for all our new monthly service clients.

When we started planning our money-saving service, we asked for feedback from our clients and potential clients. Here is a question we received about that.

Q: “I’ve considered transcribing my teleseminars but was going to go through Elance or Odesk — so one question I would ask as a prospective client is ‘How is your service going to be different than what I can get through Odesk or Elance’?”

—————— START ANSWER ————————

There are plenty of places to find freelance transcriptionists and some of those places include job sites like Elance or oDesk. If you’re not familiar with these sites, they are places where businesses like you can post projects and people seeking work can bid on projects.

There are few things to consider when working with freelance sites:

* It’s time consuming to go through responses and decide who is the right one for the job.When you choose us, there are no applications to review. We make sure our team of transcriptionists get your jobs done. It’s that simple.

* While there are some great people working on these sites, you can bet there are plenty of bad apples. There are unqualified people applying for projects and plenty won’t bother to complete the project.

With All Custom Content, you’re dealing with a company that has reliably provided transcription service to our clients for the past 4 years.

* It’s not always easy to find people for ongoing work. We know that oDesk tries to put its focus into ongoing work, but there is no way to guarantee that. Many freelancers working this site are placing their work bids low, just so they can get the job and then realize they can’t afford to keep working at that rate, so they are off looking for the next best thing.

Again, we’re an established company that continues to provide this service on an ongoing basis. Sure, we have transcriptionists come and go, but our ultimate responsibility is to make sure YOUR project is done. We put our clients first…period.

Overall, you’re going to save time and money. Plus, you can rest assured that your projects are completed month after month, without the hassles you might get elsewhere. Of course, you have to weigh the pros and cons for your own unique business, but we think you’ll be pretty happy with what we’re cooking up and will have more information for you soon.

—————— END ANSWER ———————–

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

Getting Better Results from Your Ghostwriter

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When it comes to outsourcing your content, it never fails. At some point, you just don’t exactly what you were hoping for.

Sometimes it due to a lack of ability on the part of the writer.

But more often than not, it’s due to a communication breakdown.

That means the better you communicate, the better results you’ll get. Of course, if your ghostwriter is also a good communicator, you’ll do even better.

(By the way, communication is something we pride ourselves on and we always ask our clients what they want before we begin).

Still as a business owner, you can only control your own actions, so learning to communicate better with your writers will always benefit you.

Here are some tips to get the results you want from your ghostwriter[Read more...]

How to Monetize Ghostwritten Content

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Fresh Ideas for Monetization

Just some quick tips for you today. It’s easy to get content ghostwritten for you and then publish it and forget it. But if you want your content to translate into dollars for your business, you need a monetization. Here are 5 tips for monetizing your content.

Affiliate Links

One of the most common ways to monetize content is to include an affiliate link in the body of the content. If you have your content ghostwritten, simply let them know what link you’d like to include and make sure the topic is one that fits naturally.

Promote Your Services

Ghostwriters can create content for you that boost your authority and credibility in your niche. This type of content is great support a call to action to sign up for your services. For example, a virtual assistant might have a ghostwriter create a blog series about better project management. The call to action could then be to purchase the VA’s specialty project management service package.

Build Your Opt-In List

Use ghostwriting services to help you blog more consistently and frequently. Include a call to action or opt-in form at the bottom of every blog post to help build your opt in list.

Sell Information Products

Do you have an online course or book that you’d like to promote? Monetize your ghostwritten content to increase product sales. Consider giving the ghostwriter access to your products to ensure a consistent voice and message.

PPC – Pay Per Click Advertising

PPC advertising profits are still a viable opportunity for internet business owners. In addition to adding PPC to your ghostwritten content, consider video PPC which may have a larger potential. You can hire a ghostwriter to write scripts for you. Record your video, upload to YouTube and participate in their PPC advertising program. Many video bloggers, aka vloggers, make a very good living this way.

Always make the most of the content you have created…it’ll keep paying you back over and over again.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

A Recipe for Burnout and Stifled Success?

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Eek!

An inability to “see the forest for the trees” – if you’re not familiar with that saying it means that you are focusing on the details so much that you cannot see the big picture. When you try to do all of the tasks that are required to own and grow a business, you’re not only working around the clock, you’re also unable to stay focused on your vision and the big picture goals.

Instead, you spend your days mired in the mundane. You’re checking emails, paying bills, and writing blog posts. A business cannot grow without a clear and apparent vision, and the time and energy to focus in that vision.

Here are some of the problems with trying to do everything yourself…

Diminishing Your Strengths

You have special skills, experience, and knowledge that give your business a competitive edge. Yet if you don’t allow yourself the time and energy to focus on your superpowers then you’re hurting your business growth. You don’t have to do everything adequately when you can instead do a few things exceptionally. Instead, hire others to do the tasks you’re not exceptional at.

Not Leveraging the Strengths of Others

In grade school, most of us were taught that everyone brings something unique to the group. We all have specialty skills and strengths. Why not leverage the abilities of others? You get much more accomplished and your team is packed with passionate go-getters. It takes your business to the next level.

Boredom to Burnout

You may be a superhero who can do everything and never gets tired of it all. Most of us are not like that. We get tired, we lose enthusiasm and motivation, and it happens when we’re overwhelmed and doing things that just don’t make us particularly excited.

Burnout is the end result. And on your path to burnout you become bored. When you’re bored and tired you send an apathetic message to your contractors, prospects, and customers that you’re starting to lose interest in your own business. You’re tired. That message loses sales. It affects profits and it’s just not fun. Do what you do best; whatever it is that makes you smile and keeps you passionate and invested in your business.

Inefficient Systems

There’s a very good chance, if you are doing everything in your business yourself, that your systems are inefficient. It’s the opposite of what you’d expect, yet it’s what happens. There are two key reasons why.

The first is that you’re likely overwhelmed and the “hurry hurry” need to get it all done keeps you from spending time on improving your systems. You don’t have time to research software, test and track processes, and make improvements. The second is that you’re not accountable to anyone. There isn’t a virtual assistant who needs to have a process outlined for them. You can just work through processes the same way you always have, regardless of whether they really work.

The problem is that inefficient systems waste your time, energy, and money. There are resources you could be using to focus on growing your business. Whether you’re processing sales or creating content, if your systems are inefficient then you’re losing business.

Now, how you leverage the help of others in your business is completely up to you. You might hire a virtual assistant to take care of every day administrative tasks. You might get some guest bloggers to fill in some content holes for you. You might hire a graphic designer to avoid the learning curve of graphic design.

And of course, you could hire us to help you write. The course you take is up to you, but the more you can focus on the big picture of your business, the quicker your success will grow.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

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