If you want to wow your readers with your content, all you have to do take some time to do a little extra research. When you’ve got your finger on the pulse of what’s happening out there, your readers see you as the authority in your subject. And when they think of you as an authority, they’re going to do more business with you.
That’s why it’s always worth it to take the extra time. Or, of course, if you don’t have the time as a busy entrepreneur, we can do the research for you - and then you can take that info and run with it.
But if you’re a do-it-yourselfer, here are a few ways to do your online research…
Be in the Know: Reputable News Sources and Industry Blogs
Start by creating alerts with Google. Google Alerts allow you to get updates on content for subjects and keywords of your choosing. This can help round out your knowledge and various subjects, find new resources to subscribe to and even help you come up with new topic ideas.
Of course, you should also subscribe to industry news sources and blogs. You can organize the alerts and newsfeeds in your email system by topic and date. A feed reader like Feedly can help you organize the blogs you follow.
Then you can reference the information when you need it. For example, if you’re writing a blog post on press release distribution you can head to your feed reader and search for recent posts on press releases.
They key to efficiently and thoroughly researching your topic with search engines is to use specific and detailed keywords. It also helps to write your content first and then go back and look for places where you want to add information to support your claims.
For example, if you’re working on a blog post about press release distribution you might want to know which of the top services offer social media release features. You’d search for that information specifically. It is the fastest way to find the information you need.
Add to that, when search for topic information, consider differing viewpoints that you find. If you can present different viewpoints to your audience and illustrate why your viewpoint is superior, you can create some very compelling content.
Locate Credible Statistics
Bookmark a few of the leading research organizations for your industry. For example, MarketingProfs and MarketingCharts.com are both good sources of data and statistics for those in the marketing industry. Infographic sites like Visual.ly are also good sources of statistics.
There are also plenty of government sources for statistics. For example, FedStats.gov can help you locate the stats from various government departments that would serve a variety of niches.
General to Specific
If you have no idea where to begin with your content, sometimes a general search of information can help you build the outline for your content. Once you have the framework for your material or if you already know the key points you want to make, consider writing the piece first. Then research for the key pieces of specific information you need to help strengthen your content and support your points. This helps you maximize your time.
The great thing about taking extra time to research is you’ll likely find fodder for future content as well. Where you might start researching for one blog or email, you’ll probably end up with enough ideas to create multiple pieces of content.