Why Email Marketing is the Bee’s Knees

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It’s no secret that I love email. This video below shows 11 reasons why. If you’d like to harness the power of email, make sure to join us for 30 Days to a Bigger Email List, Better Relationships and More Results. We’ll whip you into shape.

Nothing quite compares to email, but you’ve got to work to get started. But that work pays off and once you have the foundations in place, it just grows and grows. Join us to get the push you need to get the ball rolling.

What to Do Next to be an Email Marketing Success

A big part of email marketing success, comes from making it a regular habit. The more you work on growing and nurturing your list, the better your results. To ensure you develop those great habits, be sure to join me for the 30-Day Email Marketing Challenge. I’ll whip you into shape in no time.

5 Steps to Easy (and Effective) Newsletter Publishing

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One of the most important things you’ll ever learn in business is that the money is in the list.

Make no bones about it, your list is quite likely the number one asset for your online business. If you’re a regular reader at Contentrix, that really shouldn’t surprise you, of course. :-)

The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems like too much work.

That’s a darned shame because unleashing the power of your list doesn’t have to be much work at all… [Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Free Email Marketing Checklists

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Email Marketing ChecklistsOne of the services we offer to our clients is email message writing. It’s a popular service because savvy business owners know that a mailing list is an invaluable asset. Consistently building your list, staying in regular contact and creating irresistible offers are key to business growth.

It doesn’t matter if you market online or are a shop in your small town of 800, everyone should be embracing the power of email marketing or you’re quite simply, leaving a lot of money on the table.

Just a Few Reasons Why Email Marketing is So Lucrative…

  • Direct follow up. It allows you to follow up with your prospects and customers directly into their inbox. Over and over again.
  • It boasts high conversions. While blog posts and articles are important for growing traffic and bolstering your reputation, they  rarely convert as readily offers sent by email.
  • It’s your 100% your own asset. Social media is great, but it’s you don’t own your follower list the way you own your email list.

And if that’s not enough…

  • It’s cheap. Dirt cheap.

Unfortunately for many people, while they understand the power of the mailing list, they have trouble growing a list.

Download Your Free Email Marketing Checklists:

If you want to get more subscribers, we’ve published two easy-reference checklists that can help you including…

  • Email Marketing Success Checklist: Make sure you dot all your i’s and cross all your t’s and do everything you need to make email marketing work for you.
  • List Building Checklist: It’s what most online business owners struggle with…growing their list. This checklist includes 40 ideas to help you do that.

Download ItClick here to download the checklists (zip)

That’s a direct link to the zip folder, so no hoops to jump through to get the checklists. Just grab them, read them and apply them!

What To Do Next

The more you put into your email marketing, the more that comes out. It’s a long-time asset that will keep business flowing.

 

BlogCPR.com

4 Ways to Automate Your Email Marketing

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Automate Your Email Marketing
You probably know that email is a tremendous asset for any online business…or really any business…today. It’s a direct way to reach consumers and it boasts a huge ROI (return on investment).

Your list is an asset that you wholly own and control, instead of being at the mercy of Facebook, Twitter or some other corporation. In short, email is something you have to pay attention to.

The only problem is, paying attention takes time, energy and resources. That can be a challenge if you’re flying solo as a small business owner, but there is good news. There are ways to automate and make your email marketing simpler and easier.

Here are just a few ideas for you…

Topic Research

The first stumbling block many writers hit is figuring what to write about. If you don’t have the ideas, it’s hard to progress in any meaningful way. To help you with this, have an assistant or writer to generate a list of monthly ideas. Give them a general subject area and have them search for hot topics, products you might promote and new angles to explore.

By the way, we can help with topic research. We’d love to give you a hand.

Writing Done for You

Contract with a writer to expand on the topic ideas. Ask them deliver a month, or more, of email content, so you can make a comprehensive email marketing campaign. Plan ahead so you can have the writer add relevant links and a call to action into each email message.

And, of course, we’d be happy to help you get regular content out to your subscribers with our monthly savings plan.

Automated Delivery

Use an autoresponder service to manage your email list, and to schedule and deliver messages. You can pre-load a series of messages, so all new subscribers automatically receive all the messages you loaded, according to the schedule you set out.

This means that when Subscriber A signs up on Tuesday, they will get Email 1 on the first day, Email 2 at the interval you specify, and so on. Then when Subscriber B signs up on Friday, they will also get Email 1 , Email 2 and the rest of the series, again, according to the schedule you create.

Using an autoresponder series has a number of benefits including:

• Every subscriber will get every message you send out. When you simply broadcast a newsletter every week, many of the great messages you previously sent out will be missed by new subscribers as they come on.

• You have full control over the message your subscriber receives throughout the series, which can help your conversions tremendously. You can start with providing information on a particular topic, introducing a product to help them and then following up to get them to buy. Each subscriber will receive that full series of messages and then you can continue to progress to topics and promotions that will help your subscribers even further.

Of course, you do have to be careful to ensure your autoresponder series includes evergreen topics and you should check it regularly to ensure that links and information are up to date.

Loading Your Autoresponder

Here’s where to really put your virtual assistant to work. There are many things your assistant can do to help you keep your email marketing hands-free including:

• Proofreading messages and checking links.
• Adding your affiliate and product links.
• Formatting email for HTML, if needed.
• Loading and scheduling messages.
• Checking stats and providing you with a report summary.
• Reviewing autoresponder series regularly to ensure they’re up to date.

The more you can automate your email marketing, the more you can focus on improving your results, developing products and growing your business.

Boost Your Profits – Monetize Your Old Content

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Dig into your archives

As a content publisher, certainly you keep pretty busy. Sometimes we publish content without monetizing it or we don’t monetize it effectively. Once you know what works for monetization, it’s a perfect time to go back through your archives and monetize your older content.

Identify Potential Content

The best content to monetize is content that had a good response. You can use your analytics data to identify the content that gets the most attention on your blog – look for linkbacks as well as organic search results. If you allow comments, you might also include content that inspired more discussion than usual.

Identify Monetization Opportunities

There are many ways to monetize old posts. Here are just a few ideas for you…

1. You can add affiliate or product links to old blog posts and send the content to your email list.

2. You can update old posts and re-publish them on your blog to drive traffic to your opt-in page.

3. You can also monetize old content by sharing it on social media with the goal to drive traffic to sales pages or opt-in forms.

4. Another option is to repurpose old content for your affiliates to use. The more content you can provide them, the easier it will be for them to promote your products or services.

Track Results

Whether the goal is to build your opt-in list, promote products, or help your affiliates generate sales, tracking your results can help you identify the most effective monetization tactics for your audience.

When you do monetize old content, be sure to promote it again. Share it with your list, tell your social media followers and even get your affiliates on board.

BlogCPR.com

Conversion: Less Volume, More Results

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Here’s something I told our newsletter subscribers a few weeks ago:

* Numbers don’t matter as much as results. Focus on conversion strategies over building volume. Because if you’re not set up to convert, the volume won’t help you one bit.

To clarify — by numbers, I mean traffic numbers. Of course, the numbers involved in calculating your conversions…those are still important. Again, I’m referring to sheer VOLUME and the dangers of focusing solely on that.

Think About How Hard You Work to Get Traffic

Being Popular Isn't Always What It's Cracked Up to BeGetting traffic isn’t always easy. You optimize your web pages and build links. You write wicked blog posts, hoping for a little word of mouth and link love. You make all the “friends” you can on the social web, so they will be interested in clicking through to your information and hopefully buy your products.

Here’s the problem – if you aren’t targeting your IDEAL customer in all that work, you’re just setting yourself up for a really high q2maintenance business. If you have decided that your business needs volume (rather than conversion) to succeed, you’ve probably done a few of the following things:

  • Tried to get as many “friends” and people who like you and your website as possible. Just like in real life, more friends and fans means more emails, more phone calls, more obligations. In short, it can be EXHAUSTING.
  • Were more concerned with volume than your idea target customer, hoping something would stick. Sorry, but the more generic and wide-appealing your message, the less likely you’ll convert and in the process you may alienate your actual target market.
  • Didn’t implement a strong conversion strategy because you thought it might affect your volume. We all want to be liked, but we’re also here to run a business…so run your business. If you lose people along the way, the reason is simple. They weren’t your customers to begin with.

So, here’s the big question. How are your conversions? Do you know?

Calculating Your Conversions

The calculation for conversion is simple and if you already get this part, bear with me while I explain for others. Plus, there might be a few tips in this section you hadn’t thought of before.

The basic calculation is this:

# of action (sales/opt-ins/etc.) / # of visitors = conversion rate (expressed as a percentage)

For example, if I have 3 sales during ad campaign that achieves 274 visitors, my conversion rate is:  1.1%

Or if I have 120 visitors and 30 opt-in to my newsletter, my conversion rate is:  25%

And hey, if you don’t want to get out a calculator, there is a handy conversion rate calculator where you can plop in your numbers. But honestly, it’s a simple matter of dividing your actions/sales/opt-ins by the number of visitors. Simple as that.

So What’s a Good Conversion Rate?

Measure Your ProfitIt varies. It depends if you’re selling a product or looking for a leads – obviously, a lead is easier to get than a sale. It also depends on your source of traffic.

Traffic from your opt-in or customer list should convert better than a general advertising campaign.

Traffic from affiliates who effectively warm up their referrals will often be higher than a pay-per-click  campaign.

Of course, people want some kind of barometer to ensure they’re somewhere in the ballpark of where they should be.

For a sales page with targeted traffic, a conversion rate of 2-4% would be a good thing to shoot for, but for many products it is possible to go higher.

For an opt-in page with similar traffic 30% or more is certainly attainable and if you’re sending pre-sold traffic to the opt-in page, you can go much higher than that.

You also want to look at conversions on a page-per-page basis. If you have a multi-page website and you’re looking at the visitor numbers as a whole, but you’re trying to figure out how well your sales page converts, you should look at the visitor stats for the actual sales page page. While knowing how your website performs as a whole can be a useful statistic, there are many administrative pages and pages people visit for other reasons (ex. membership log in areas, download pages, forums, etc.).

And as a final note (we aren’t going to go deep into numbers here – I hear you…math isn’t my favorite subject either!), your profit per sale also effects what type of conversion you might be shooting for. If you have a high profit product, a lower conversion rate might very well be acceptable because it yields a better return for you. So the second calculation you need to do is “value per visitor”.

Calculating Your Value Per Visitor

Sales Total / # Visitors = Value Per Visitor

For example, if I have 789 visitors and my sales are $523, that means the visitor value is $0.66 . Of course, you need to take into account your actual PROFIT, so if you know your profit per sale and use that, you will get a much more telling number. Of course, the higher profit your product is and the more targeted your traffic and page, the easier it will be to increase that number.

Improving Your Conversions

Now I didn’t mean to get into a math lesson, but it’s important to get those basics out of the way. The fact of the matter is, marketing to the masses is tiring and it’s way more work and if you look at your numbers, you might be surprised that you’re working much harder at getting volume than you need to.

With that in mind, here are some action steps for you:

  • Know who your audience is and keep your focus on that. A great resource for finding your ideal target customer is our 15 Things Guide.
  • Different pages, have different purposes, so you have to balance conversion with your end goals. For example, you’ll approach a blog differently than you would a sales page or opt-in page, but many of the basics are the same. You need to conscious of conversion, no matter the marketing vehicle.
  • Don’t be afraid to sell and learn to sell naturally. If you have a product that is the perfect complement to something you’re talking about in a blog post, tell them about it. Sell products regularly to your mailing list. It seems silly to say, but many people don’t seem to realize – If you want to sell something, you have to sell it!
  • Keep your reader focused. There’s no need to give them a thousand different options and hope they’ll click something or do something. Keep your site clean and focus on one main conversion goal per page (ex. sell a product, get an opt-in, etc.).

Now there’s nothing wrong with growing your volume, once you have those 4 things above in place. After all, if you’ve got the conversion thing down, more highly-target prospects will only benefit your business.

5 Monetization Mistakes and How to Avoid Them

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Monetization Mistakes

We’ve been talking about monetization, so now would be a good time to talk about the mistakes many people make in the process. Keep these things in mind to help you stay on the right track.

Too Many Distractions – Make sure your content doesn’t distract from your goal. Keep your formatting and message focused. If your goal is to motivate an opt-in, then make sure no other calls to action or links distract from that goal.

More Than One Goal Or Tactic – It’s not uncommon to see reports packed with affiliate links, “sign up for my e-course” links, and even affiliate recruitment links. Unfortunately, this is all too confusing for your readers. Focus on one goal per piece of content for best results.

Unclear Call To Action/Goal – Do your readers know what action they’re supposed to take once they’ve read your content? Make sure your call to action is clear and actionable.

No Follow Through – Seize the moment. You’ve successfully captured your prospect’s attention, now make sure you follow through. For example, if you’re using a report to build your list, and then you don’t follow through with goal-oriented, value-driven emails you’re missing out.

Inconsistent Content Quality and Frequency – The best way to achieve business and monetization success is with a content plan that consistently and frequently delivers high quality content. Be the business that always provides value-driven content and you’ll earn the trust and respect of your prospects, which ultimately leads to profits.

Overall, the key is to be focused and make sure your audience knows exactly what you want them to do. And, of course…ALWAYS follow up!

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Swipe File: Content Marketing Results

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Free Swipe FileIt’s one thing to publish content and hope for something to stick, but it’s entirely another to create content that is designed for boosted conversions.

I don’t know about you, but I’d prefer to do the latter. :-)

To help you, we’ve released a Content Marketing Swipe file that will help you with your…

  • Headlines
  • Power Words & Phrases
  • Transitions
  • Calls-to-Action
  • Closings
  • Post Scripts (P.S.’s)

Download it and keep it handy EVERY TIME you write a blog post, an email, a report…basically, whenever you’re writing ANYTHING.  I hope you’ll find it helpful.

Download Link:

Click here to download your swipe file

Feel free to share it with your ghostwriter, copywriter or anyone who writes for you as well.

BlogCPR.com

Publishing Free Reports? Quick Monetization Tips

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Ideas for Monetizing Reports

If you give out free reports to your audience, make the very most of this opportunity by ensuring you’re growing your business at the same time. It’s not enough to just give out great content. You need have a clear purpose.

Here are some tips for you…

Build Your List: Your email or opt-in list is your connection to qualified prospects. Create a value-driven report and monetize it by giving it away to new email subscribers.

Promote Your Products: It’s natural to promote your own products, or affiliate products, in reports. Come up with specific report topics that will lend themselves to naturally and effectively promote your products.

Market Your Services: If you’re a service provider, reports are a nice way to show your readers how to make the most of your service. For example, if you’re a WordPress developer, you can show them the benefits of using WordPress and how to grow their business with it. Then, they can hire you to develop their site for them.

Attract Qualified Leads: Provide valuable but incomplete information and use your report to motivate readers to contact you for more information. Make sure your contact information is easy to find and mention it a few times, so they’re more likely to contact you.

Recruit Super Affiliates: Create reports that teach about affiliate marketing or showcase your affiliates’ success stories to attract super-affiliates to your program. For example, if you’re in the health market, you can create a promotion strategy to get your report out to health bloggers.

When you have a plan, you’ll go places. If your busy planning your monetization strategy, we can always take care of the report writing for you. Check out our services here. We’d be happy to give you hand and even come up with the report topics for you.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Your Questions: How Do I Get People to Click on My Links?

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questionsHere’s a question Gordon. He asked about getting people to click on your links. There’s nothing worse than creating content, driving traffic to it and nobody clicks any links.

There are so many factors involved in whether or not someone clicks on your links and for the most part, we have no control over any of it. However, you can increase your chances of getting clicks by keeping the following in mind…

Remember It Has a Lot to Do with Volume:

There’s math involved here. If only 15 people read your content, it’s quite possible that no one will click your link. I know it kind of sucks, but it’s true. To maximize the chances of getting clicks, make sure your content is viewable over time and repurpose it so it can be seen more often.

So please, don’t be discouraged.

If you published your content today and only 15 people saw it, there will be more visitors over time. You can increase your chances of getting traffic over time by ensuring you have a good navigation structure and optimizing your content for a highly-targeted keyword phrase. You can also promote it on social media, get affiliates to share your content and employ other strategies.

If you published your content as an article, repurpose it into an autoresponder message, bundle a bunch of articles into a report and distribute. You can take the information from the article and make a short video. In short, you can do TONS of stuff with the same piece of content to ensure it’s seen more often.

Be Relevant:

The links you include in your content should be as relevant as possible. If you’re helping a reader solve a problem through a blog post, the link you provide should be a further solution.

If you’re loosely relevant, they’ll be less interested. For example, if you write an article about reducing cholesterol levels and then link to a healthy eating video, you may get some health-seekers clicking through…but it’s not as relevant as a product that specifically helps reduce cholesterol levels.

Be Interested:

Now you don’t have to be an over-the-top used car salesman, but you should be passionate about your topic AND what you’re linking to. Tell them why they should click…not just that there is a product available on the other side of the link.

Be Direct – A Keyword Link is Not Enough:

Publishers want better search engine rankings, so they link to their products and offers using keyword links. For example, they’ll make a link like this:

This gluten-free cookbook has a lot of recipes.

Search engines respond to keywords (but note, this is only a tiny part of a comprehensive SEO strategy)…humans don’t always. While you can include keywords, it’s important to tell your readers what you’d like them to do. Even though we might want to deny it, humans do respond to being told what to do. So instead, try something like this.

I found some great recipes in a gluten free cookbook I found at my local bookstore. It has some pretty scrumptious baked goods and my kids have always gobbled everything up. Click here to see the table of contents and get a copy…it certainly changed my way of thinking.

In the first example, we’re just talking about the cookbook. In the second example, we’re talking about it and encouraging the reader to click through. Big difference.

Practice & Track:

Figuring out what works is learned over time and you can’t get get discouraged at the beginning. The more you write, the better you’re going to get at this. And don’t forget to track your links and see how things are going. Do more of what works and none of what doesn’t.

If you’re starting to improve your click throughs, I’m sure these tips will provide some immediate difference. But remember, it’s something we learn to do better over time…so keep at it. You’ll get it!

Now What? 

We’re also here to help you with your persuasive writing techniques. Just join us for our Persuasive Writing Training. We’ll show you how to get your readers excited about clicking your links and responding to your calls to action. Go here to learn more.

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