Build a Better Mousetrap

Written by Kathryn Lang

The internet makes finding information easier than ever in history. The internet also creates a mass of competition never experienced before.

Getting readers to choose YOUR content can be a challenge. Alice talked about some ways to draw new prospects to your website. Building a better (or at least a unique) mousetrap will aid in the draw and help keep them around once they find you.

Five Steps to Make Your Content Stand Out

1. Voice – many writers carry a specific voice with their words. Some writers tend to be more casual and chatty. Other writers swing to the opposite side with articles that follow the formal structure of a journalist or English class. A unique voice will set you apart from other websites and even give you the ability to write about the same thing as other websites in your niche without writing the same thing.

2. Focus – you want to keep content fresh, but still have it all relate. An article about the policeman pulling you over might be funny, but unless it relates to the main focus of your website you might want to skip it.

3. Understanding – knowing where you want to take the content and the website will clarify your content and simplify the writing. Map out your website by creating a list of who you are marketing towards and what you are trying to share. The better you can visualize the picture the stronger you will be able to reveal that picture to your visitors.

4. Vision – avoid passive words. Show readers the idea through words of action. She is running fast or she sprinted passed; which helps the reader see the picture that you are searching to create with your content?

5. Connections – get new readers into your website by linking your articles. Bring new readers to your website by linking to other websites and from other websites back to your site. Relevant links can do a lot to increase your page rank, drive new visitors to your site, and increasing the way others view your level of expertise.

People can find the information they need on hundreds of different websites. The key to driving them to your website comes from content unique to your site. The information may be the same, but the tilt you put on your content will give you the edge you need to build your visitors and keep them around after they stop by the first time.

All websites are not created equal. Developing content that puts your website at the front of the pack starts with your voice and ends with the connections you make. Stay true to your vision and write articles that relate to your focus. Readers will find you and the sound content will keep them coming back for more. It may not be a new mousetrap, but it will be uniquely yours.

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