“Writing is a business and requires good management and productivity.” – Jamee Rae
The words screamed at me instead of just tweeting. It can be easy to forget about the fundamentals of business and get caught up in the “art” of writing. Creating good content requires finding the perfect balance between being a writer and being a business owner trying to grow to a new level of success.
Fundamentals of Business for Content Writers
1. Good management – creating consistent content starts with time management. You need to have a schedule of when things will be accomplished. Putting together an editorial calendar is one of the best places to start when it comes to managing content.
2. Vision – you have to know where you are going if you are ever going to get there. Otherwise you will be so busy trying new things that you never implement the practices that could put you on your path to success. Know what you want to achieve and then you can begin to develop the content that will help drive that you to that achievement.
3. Productivity – all of the schedules in the world will do nothing for your content writing success as long as they remain unused. Put your schedule to work and determine to follow through. Look over the tasks that were accomplished yesterday and then begin to tweak your schedule so that you can get more done with your resources.
4. Customers – every business has customers even if that is not what they are called. Learning to approach the reader, client or viewer as a customer can help increase the success of your endeavor. Begin each project with the vision from their side and you will be one step closer to creating the content that will meet their needs and wants.
5. Bottom Line – your content should be helping you meet the overall purpose of your business. Are you trying to inform the world about a non-profit organization? Are you trying to create an income that will let you walk away from your “real” job? Are you trying to develop a platform that will allow you to launch other products? Any step that is not drawing you closer to your bottom line is wasted effort. Review your progress on a regular basis to determine if the path you are on is leading you in the right way.
Creating great content needs to be a priority, but it can never over-ride the business side of what you are doing. Building an online presence needs to follow the fundamentals of business even if your primary product is your words. Writers may be artists, but creating successful content requires an eye that sees beyond the art to all that potential.