New Blueprint – Bylines…Make ‘Em Click

Written by Alice Seba

click When you’re distributing content, you often have the opportunity for a byline. You know, that handy “resource box” or “About the Author” section at the end of your article.

It’s a fine and dandy thing. You get published, gain credibility and best of all, get a link back to your chosen website / page. It’s shoestring marketing at its finest.

But here’s the catch:

What you say here is crucial. You want the click and you want that click to result in an action whether it’s a:

Sign up to your list
Consultation request
Sale of your product

…you need your bylines to be effective. Without results, what’s the point?

Well, we’ve put together another straight-to-the-point Blueprint with plenty of ideas, tips and templates for your bylines.

Here are the details of how to write great bylines.

And as always, this blueprints is a steal. For a few bucks, you get a straight-to-the-point, easy-reference document. And trust me, you’ll be referencing it over and over again, keeping it by your side each time you need to craft your latest byline.

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Comments

One Response to “New Blueprint – Bylines…Make ‘Em Click”

October 9, 2009 at 5:19 pm
7 Reasons Your Articles Aren’t Giving You Results : Contentrix says:

[...] have a clear call to action. Maybe you forgot to use the right anchor text for your links. Grab this blueprint to make sure your byline does the work it’s supposed [...]

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