Professional Blogging: What You Need to Know

Everybody seems to say, if you have an online business, you need a blog. Professional blogging is definitely a useful tool in your content marketing toolbox that you can use to build your business. The benefits of blogging for business include:

* The ability to create a closer connection with your readers and customers.
* More interaction and the opportunity for your readers to submit content through their comments.
* Easy way to post company updates. Tell them about new products, events and more.
* An opportunity to connect with other professional bloggers, exchange posts and other promotion opportunities.

But a blog should come with a strategic plan because the simple act of blogging doesn’t increase your business. You have to know why you’re doing it and how you plan to achieve your goals.

Whether you’re looking for blogging ideas, blog traffic or just wondering if you really need a blog, you’ll find plenty of resources in this section. If you need help with writing, hire us to help you with your blog ghostwriting.

Keep reading for great professional blogging advice…

Why Your Blog Needs a Crystal Clear Core Message

Written by Derek Pankaew · Print This Article

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Creative Commons License photo credit: edenpictures

Blogs that tend to do well are blogs that have a crystal clear core message that people can instantly relate to.

The message should be short and sweet. You should be able to express it in a single breath.

When you have that kind of core message that’s both easy and exciting to share, people will easily help you get your content around by passing it to their friends, linking to you and helping you succeed.

A clear message makes it easy for people to envision how the content in your blog can help them.

On the other hand, without a great core message, it’s very easy for your blog to get lost in the clutter.

So what makes a core message great? Read more…

 

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Handling Discouragement as a Blogger

Written by Derek Pankaew · Print This Article

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Creative Commons License photo credit: hang_in_there

Blogging can be one of the most exhilarating experiences in life when things take off. It can also be incredibly discouraging when things are flat.

If your blog isn’t getting as much traffic as you’d like, or if people aren’t responding to your content the way you’d like, how can you handle that?

Here are a few ways to help weather the bad times to get to the good. Read more…

Taxes for Bloggers: What You Need to Know

Written by Derek Pankaew · Print This Article

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Creative Commons License photo credit: DonkeyHotey

One often overlooked topic in the blogosphere is taxes. It’s one of your biggest expenses as a blogger, yet few people actually address how it works.

Knowing how taxes works as a blogger can help you reduce your expenses. In the worst case scenario, it can help you defend against an audit.

Here are a few of the most important things you need to know about blogging and taxes. Read more…

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Free 2012 Blogging Calendar

Written by Alice Seba · Print This Article

All fresh and ready for the new year, Lynette Chandler‘s done it again. She just released her awesome Free 2012 Blogging Calendar.

It’s a great printable planner that allows you to plan your posts, guest posts, promos and emails throughout the year… Read more…

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How to Get More Comments on Your Blog

Written by Derek Pankaew · Print This Article

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When people look at your blog, one thing they use to determine how credible they think you are is the number of comments your posts get.

If you get a lot of comments, chances are people will think your blog is more credible than if they looked at your site and found that nobody has left any comments.

The number of comments you get isn’t caused strictly by traffic. There’s of course a corrolation, but low-traffic blogs can often get more comments than high-traffic blogs.

Here are a few tips for getting more comments to your blog, without having to bring in more traffic. Read more…

 

Content is King - Be like this frog prince and make a stack of coin with content. Get your free content marketing guide. To get yours, click here

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