Can You Use the Kindle Store as a Marketing Channel?

A good friend of mine released her first Kindle book a few weeks ago. The result?

She made 59 sales in the first week.

That might not seem like a lot on the surface, but this was week #1, with zero marketing. Unlike web traffic, these are people who’ve actually paid to see her content.

Without a hugely recognizable name, without a mass PR push, without paid traffic, she was able to get people she’s never met on the Kindle store to purchase her product.

Best of all? With the right marketing, she’ll be able to convert those people into newsletter subscribers, buyers, affiliates and business partners.

The Kindle Store is often looked at as a way to publish a book. But what if you looked at it from a different perspective?

What if you looked at it as a way to get new people into your marketing funnel? How can you leverage the power of the Kindle Store’s massive audience? How can you get more people who’re willing to pay for content to come to your site?

Let’s take a look. Read more…

Turning Written Content into Graphics

You’ve probably noticed that the web has become a whole lot more visual these days. Whether it’s videos, photos or graphics… images are everywhere. They’re on websites, Facebook, Twitter and just about everywhere else you go online.

While a picture by itself can be worth a thousand words, a content-based graphic can also have a big impact. Graphics can strengthen the power of your written message and they’re also readily shared by others – making your content go even further… Read more…

Ask about Publishing, Monetizing and Repurposing Your Content Here

It’s officially been 10 years since I started my online business and it’s been a great ride the whole way through. Content has always been a huge part of what my business has done online, so I’d like to give you a little hand and share a special offer from my DIYplr.com site.

This was sent by email to our subscribers, students and customers earlier this morning… Read more…

Quick Tip: Offline Writing

Who says all your content needs to be published online only? Check out this tip from Jendi Pagano of Simple Vlogging Tips.

Read more…

Sound into Print

It’s probably pretty obvious that we are big fans of the written word. With video exploding on the net, we
tend to hide behind our keyboards because it’s how we express ourselves best.

And don’t be fooled, despite the growth of multimedia, text is still definitely the most consumed media online.

While my business partner, Annette isn’t afraid to come out and show herself on camera, if you ask me to explain a content marketing concept out loud, I often clam up and stumbles over my words.

But no matter… Read more…

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