She made 59 sales in the first week.

That might not seem like a lot on the surface, but this was week #1, with zero marketing. Unlike web traffic, these are people who’ve actually paid to see her content.

Without a hugely recognizable name, without a mass PR push, without paid traffic, she was able to get people she’s never met on the Kindle store to purchase her product.

Best of all? With the right marketing, she’ll be able to convert those people into newsletter subscribers, buyers, affiliates and business partners.

The Kindle Store is often looked at as a way to publish a book. But what if you looked at it from a different perspective?

What if you looked at it as a way to get new people into your marketing funnel? How can you leverage the power of the Kindle Store’s massive audience? How can you get more people who’re willing to pay for content to come to your site?

Let’s take a look.

The $0.99 Cents Price Point

First of all, your book should almost definitely be released at $0.99 cents. Yes, you might make more money if you released it at $1.99, $3.99 or $6.99 – But if the goal is to get people through the door, then you want to price your book as low as possible.

When you price your book at $0.99 cents, people will often make snap decisions to make a purchase. On the other hand, when you price at $6.99, people will think long and hard before making the leap.

Make it easy for them – Make it a snap decision.

The Cover Really, Really Matters

People say not to judge a book by its cover. Yet people in the publishing industry know otherwise. People do judge books by their covers. On the Kindle store, your book’s cover is actually much more important than in a physical book.

In a physical book, someone might pick up your book, look at the cover, flip it over, read the back, then flip through the book and read the introduction.

On the Kindle store however, if your cover doesn’t catch their attention, they’ll never even see the rest of your book. They won’t see the synopsis, they won’t see the table of contents and of course, they won’t buy.

Answer the Basic Question Spectacularly

Don’t try to answer the most in depth questions exhaustively. Instead, aim to answer the most basic question, spectacularly.

Let’s say you run a website about dating. Your website has all kinds of information about how to find a relationship partner. You want to write a Kindle book to bring more people to your website.

Instead of writing a book about all the in depth details of online dating or what to do once you’re in a relationship, answer the most basic question people will have: How to get a first date. If people are reading your website, chances are they’re looking to start dating.

Answer that one basic question spectacularly in your book. Hook people on your level of content by delivering tips they can immediately use in their lives. Answer the most important question to them, then they’ll come to you whenever they have more difficult problems they need to solve.

Leverage Your Website to Boost Kindle Sales

Pick a category that you want to dominate in the Amazon rankings. Publish your book in that category, then use your existing network to get yourself ranked highly in that category.

For example, say you’re publishing a book on travel. You’d select the “Travel” section when you publish your book, then wait for your book to get approved. When Kindle approves your book, it may actually take a week or two before everything is really in place – Your book cover, description and so on.

Once everything is where it should be, start a serious push on your website. Use your newsletter, your blog, your Facebook pages and even your personal Facebook to get people to buy your book. Your goal is to get your book into the top charts of that category. If you can get in the Top 10, that’s how you’ll get serious traction.

Closing Words

The low price points of Kindle books makes it very difficult to make serious money selling Kindle books. However, the Kindle can be a powerful marketing platform for getting new paying customers into your sales funnel.

Answer their #1 question well, have a great cover and push your book into the Top 10. Do these three things and the Kindle bookstore can become a winning marketing strategy for you.

- Derek

While a picture by itself can be worth a thousand words, a content-based graphic can also have a big impact. Graphics can strengthen the power of your written message and they’re also readily shared by others – making your content go even further…

A few ways to incorporate written content into graphics:

- Add inspiring, humorous or thought-provoking quotes on top of a relevant image. We’ve all seen these floating around and they’ve certainly made us think, chuckle or otherwise added brightness to our day.

- Create an infographic that shows a process, timeline or ideas. Information in visual form is often easier to absorb.

- Add eye-opening statistics in your subject area and include a relevant image. For example, if you’re trying to spread nutrition  awareness, you could find some pretty staggering statistics about obesity and illness, and share them through imagery.

- Create a series of tips graphics with a single tip per graphic. For example, you could make 5 graphics that each include a rose gardening tip and an awe-inspiring photo.

Gathering information for your graphics:

Quotations

It’s relatively easy to find quotations online. Try sites like quotegarden.com, quoteland.com and quotationspage.com, or just Google the type of quote you’re looking for. For example search for something like “quotes about mothers” and you’ll likely find what you’re looking for.

Statistics

There are plenty of statistics resources around. Government websites are always a good first stop and there are plenty of independent research companies in a variety of subject areas. As a starting point, check out fedstats.gov (USA), statscan.gc.ca (Canada) or  statistics.gov.uk (UK). The Yahoo Directory also lists worldwide government statistics resources.

We Can Gather Info for You

If you need a hand with the content for your graphics and would like us to gather the info you need, we’re happy to help. We can hunt down quotations, statistics and make a tips list for you. It’s what we love to do.

Just check our services at All Custom Content – if you’re not sure what you need, just use our general contact form. We’ll help you out.

Getting Graphics Done

If you’re halfway decent with a photo editor, you can probably make your own graphics. If you need something more complex or you don’t know a photo editor from an HTML editor, you might need some help.

One of our long-time clients actually offers services to make it easy for you to get your pre-written content into image form. Whether it’s content you’ve written, had ghostwritten or even if it’s PLR, you can put it into images. Have a look at Wendy’s portfolio here.

Start experimenting with your images. Post them to social media and your website to gauge your audience’s reaction. What do they like the best? What do they share the most? Make sure when you post them on your website you also include the copy-and-paste code, so they can post the images onto their own websites too.

This was sent by email to our subscribers, students and customers earlier this morning…

———————START EMAIL ————————————-

Lesli is feverishly working on your Easy Content Weekly
update for tomorrow, but I wanted to touch base with you for
a second about something.

Yesterday officially marked my 10 years in online business.
I remember like it was yesterday when I’d joined a direct
sales company and tried to sell their products online. I had
to build my own website because the company didn’t provide
one then. They told me that the Internet just wasn’t
the way to do business.

Hahahahaha! I soon gave up on the direct sales and did my own
thing, all the while, trying to show others the Internet was an incredible
business tool

One of the main things I’ve tried to share with others, from
my very humble 2002 beginnings, is the power of content.

Content has always been the cornerstone of generating
traffic, building traffic and converting prospects into
customers. And while the Internet landscape has changed a
lot in the past 10 years, I think content is even more
powerful.

That’s why, to celebrate I wanted to make your content
publishing a whole lot easier. Whether you need tips to share
on social media, illustrated how-to guides or slide
shows…we’ve put together plenty of those for you at
DIYplr.com.

And right now, you can pick and choose ANY of the content
you want up to a regular price value of $200 for 60% off.

Have a peek here to get the details of this special time and money-saving offer.

That’s a TON of content you can put to use right away. And
honestly, if you have any questions on how to put your
content to use, you can come to the Contentrix.com blog and
ask away. I’ve always got ideas for publishing, monetizing,
repurposing and more.

So just ask!

—————— END EMAIL —————————————-

Whether you grab the 10 Download Credits Anniversary Special or just a bundle or two, please use the space below to ask for tips on using, monetizing and repurposing the content. And heck, even if you didn’t buy any PLR from me or anywhere, just ask too.  Please be as detailed as possible in your questions and share your ideas, what products you might want to promote and so forth. That will help me give you the best answer possible.

At Contentrix, we always encourage you to reuse and repurpose your content. This is just one more avenue for you.

And don’t be fooled, despite the growth of multimedia, text is still definitely the most consumed media online.

While my business partner, Annette isn’t afraid to come out and show herself on camera, if you ask me to explain a content marketing concept out loud, I often clam up and stumbles over my words.

But no matter…

Everyone comes to their online business with a different set of skills and that’s what helps us stand out. But just because we have a preference for one media, doesn’t mean we have to limit ourselves.

If you prefer speaking or creating videos, you don’t preclude yourself from using the written word. In fact, you really shouldn’t avoid the written word because:

* It helps you reach audience that can’t access your multimedia content. Internet connections, disabilities and mobile access can all affect this.

* It helps you expand your reach. You can reach prospects who won’t consume video and publish your content in more places.

* It makes you easier to reference. If someone gets a great tip from you, it’s easier for them to find it again in print. Plus, it makes it easy to quote your awesome tidbits too.

So How Do You Get More Written Words out There?

You can use speech to text tools like Dragon Naturally Speaking. It takes some practice to get it working correctly and you do need to make sure to edit, but it’s a viable option many people swear by.

You can also have your audio and video recordings transcribed. And, by golly, we offer that service here.

When you transcribe, you can:

* Give your readers and customers an easy-reference tool after they consume your multimedia content. And you bet it’s a good reference tool for yourself, if you ever need to go back to something you’ve said in the past.

* Take that content and turn it into articles, workbooks or full-blown information products. You’re putting together stellar content in your multimedia content. You should definitely be making the most of it.

* Add valuable upsells to your information products. Whether you give the verbatim transcriptions or create a workbook out of your transcription, that is EXTRA stuff your customers will want to pay for.

Whatever you’re publishing online, there are so many ways to maximize it. Always make the most of your hard work.

Get more! If you’d like to stay up-to-date with All Custom Content, sign up for our mailing list here.