Website Content Ideas: There’s Always Something to Write About

It’s one of the biggest struggles for content marketers – what to write about. Coming up with website content ideas isn’t always easy, but once you have your system down, it becomes easier and easier. Some sources of content ideas:

* Asking your readers what they want to learn.
* Keyword Research.
* Expanding on previous content.
* Looking at other websites reaching similar markets
* Your own experiences and experiences of your own clients/customers.

This section of our website includes plenty of ways to generate content ideas.

Turning Written Content into Graphics

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Turn Your Words into Images

You’ve probably noticed that the web has become a whole lot more visual these days. Whether it’s videos, photos or graphics… images are everywhere. They’re on websites, Facebook, Twitter and just about everywhere else you go online.

While a picture by itself can be worth a thousand words, a content-based graphic can also have a big impact. Graphics can strengthen the power of your written message and they’re also readily shared by others – making your content go even further… [Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Why People Like Infographics and
Why They’re Good for Business

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Why Planning Infographics is Beneficial

We’re all about words at All Custom Content, that’s for sure, but we also know how powerful images can be. And when you can combine words with images, you get content that really packs a punch.

For quite some time now, you’ve probably seen more and more infographics popping up around the web. While some infographics are definitely better than others, it’s worth taking the time to figure out why people like them and why that’s actually a good thing for you as a business owner.

Here are just a few thoughts on that subject…

Increased Brand Recognition

According to studies, 90% of the information that we remember is based on visual impact. Infographics provide you with the ability to position yourself as provider of valuable and relevant content and to brand that content with your signature voice and image.

Improved Awareness

One of the reasons visual content has grown so quickly is that it is easily shared. Consumers can simply click and share your infographic on social sites like Facebook and Pinterest. Bloggers and other business owners can embed them on their site and share your information with their audience. Due to the viral nature of visual content and infographics, it’s a fast way to expand your audience and improve awareness of your company.

Amplified Traffic

In addition to increasing awareness for your business, infographics also generate an increase in website traffic. As your graphic is shared, it will naturally boost your inbound traffic. You’ll also enjoy inbound links when others share and embed your graphic on their site. Don’t be surprised if you also see an increase in your email subscribers as your traffic grows.

Added Variety and Interest

Finally, infographics give you the opportunity to create a variety of content. You’ll capture your audience’s attention and create renewed interest in your organization.

We’ve actually teamed up with a graphic designer and we’ve been working on creating infographics for our clients. It’s quite an involved process because it involves delivering the best and most concise information to your readers in a visual manner. In short, it takes quite a bit of work to put together an effective infographic.

We’ll be opening up this service more widely next week, so if you need help with your visual content…we’ll be here to serve. More details soon.

UPDATE: Our service is now available. Learn more about it here.

And if you’ve been making your own infographics, we’d love to see them. Tell us about them below.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Profit-Driven Ways to Plan Your Content for the New Year

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Have a content marketing plan

Without a plan, it’s tough to get the results you want.

Have you ever noticed that the more you plan in your business, the more successful you become?

Sometimes it’s easy to get caught up in the day to day stuff, but when we take the time to step back and create a road map, we ALWAYS do much better.

Planning your content is no different than any other aspect of your business. The better you plan, the more synergy you can create with other aspects of your business and marketing.

Here are 5 tips to keep in mind as you plan your content for 2014…

#1: Establish Brainstorming Time:

Set aside time to brainstorm topic ideas each month. For example, for June’s content you would brainstorm topics in April or May. If you’re working with a ghostwriter then brainstorming topics in advance will allow them the time to create your content.

#2: Identify Inspiration

Keep a notebook or digital recorder handy so that you can record any ideas that come to mind when you’re away from your desk. Also keep a list of topic inspiration resources. For example, you might find that a particular industry magazine or blog often gives you great content ideas, and you could turn to that resource during your content planning sessions.

#3: Align Your Content with New Product/Service Launches

Your content serves as a tool that can generate interest and anticipation for new launches. Outline when you want to launch your new items and then align your content to lead up to the launch day.

#4: Create a Content Calendar

A Content Calendar is also often called an Editorial Calendar. It identifies when each piece of content would be published and where you’ll publish it. For example, is your next piece of content something to be published on a blog or in your monthly newsletter? WordPress has an editorial calendar plugin that can help you plan your blog content.

#5: Know What Works and What Doesn’t

Ideally, you’re using analytics and tracking your past content results. Review the content successes you’ve had in the past six months to a year. Use those successes to help you brainstorm future content ideas. You might revisit the topics of your most successful blog posts.

If we can help you with your content planning, we can brainstorm topic ideas, do research and help in a number of ways. Learn more about our services here and give us a shout.

We look forward to helping you plan a stellar 2014!

Great Examples of Online Slide Shows

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We’ve been talking about slide shows for the past few weeks and we know that when we’re trying to wrap our brains around using a new marketing method, it helps to have examples.

Well, we’ve rounded up some great slide show examples for you. Check these out:

Example #1: Gary Vaynerchuk

“Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter”

Gary’s slide show is excellent on many levels. First and foremost, the title of the slide show is both attention grabbing and provides apparent benefit.

If you take a look at the slides you’ll also notice that there is one simple idea on each slide. The material builds, step-by-step, until a satisfying conclusion. There is no call to action on Gary’s slide show. He doesn’t ask you to visit his site or buy one of his many books. He does ask that you do your part to stop Birdy Bragging. He also includes his website address and his name on every slide, and the show is well branded without being over the top or distracting. It’s delivered and marketed as a public service announcement, but it’s really just a nice glimpse into who Gary Vaynerchuk is and what he is about – it’s great content marketing.

Example #2: Wishpond

“50 Inspirational Marketing Quotes”

Wishpond pulled together a nice list of marketing quotes. The design and delivery are simple and clean and the benefit is immediate. It’s the type of slide show that’s relatively easy to pull together. Wishpond creates and sells applications that make social media marketing easier. They know that their audience is researching and studying marketing tactics and would naturally be drawn to a list of quotes from some of the top marketers around the globe. They wrap it all up nicely with an opt-in opportunity to download a free eBook, an invitation to connect on social media with links to their various profiles, and a quick tagline so viewers learn a bit about Wishpond and what they have to offer.

Example #3: Salesforce

“20 Game Changing Mobile Stats”

This one takes a similar approach to Wishpond, however instead of offering quotes they provide statistics in a visually interesting manner. While there’s no call to action, the branding is well done. By providing relevant and useful information they’re able to continue to position themselves as experts in sales and marketing technology.

Plenty of examples for inspiration. And remember, we can help you put your slide shows together.  Here are the services we offer.

And if you enter coupon code: SLIDESHOW you’ll save $10 on your service. The coupon expires December 31, 2013, so let’s get started soon.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

10 Creative Ideas for Using Slide Shows

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Slide Show IdeasLast week, we talked about why slide shows make great marketing materials. If you missed that, we posted it for you here.

Now let’s get into some creative ideas for using slide shows.

1. The Countdown:

Countdown slide shows motivate your reader to complete the entire show. Curiosity pulls them through so they can see what your top item is. A good example of this is the “Top 10” concept which can be applied to just about any topic. For example, “The Top 10 Reasons to Travel During the Holidays.” This format is easy to enjoy and understand for readers and it’s easy for you to organize and present.

2. Lists:

Another popular content format that transfers nicely to slide shows is the list format. Many people enjoy lists because the value is immediately accessible. For example, “The Complete Guide to Holiday Travel,” or “101 Holiday Travel Ideas.”

3. Tips:

Tips are another simple format that’s easy to compile. Tips are also quite valuable to your audience. Each slide can be presented as a relevant and valuable tip along with a supporting graphic. The key to compelling slide shows is to make them streamlined, benefit driven, and visually interesting.

4. Photos:

Photo slide shows work well for visually oriented business like graphic designers, fashion bloggers and photographers. However, you can also use them in some of the other formats already discussed. For example, the “Top Ten Friendliest Places to Travel During the Holidays” could be a slide show of pictures from the places on your list. Little to no written content is needed.

5. Interview Clips:

Interviews that you’ve conducted or been a part of can be used to create slide shows. Organize the most relevant information from the interview into short clips and present it in a logical order. You can also embed audio or video snippets if the interview was recorded. If you’re using the interview as a lead generation tool or list building tool then be sure to include a link to the full interview in the body of your slide show.

6. Book Teaser:

Have you recently published a book or report? Consider using that material to create a slide show – provide value and promote your book at the same time. Use key pieces of information to create your slide show. For example, if your book is titled “How To Travel During The Holidays and Stay Sane,” then you might highlight one of your key chapters in your slide show.

7. Demonstrations:

Product demonstrations are always useful. You can embed short video clips into your slide shows if they help provide clarity. This is a great customer service tool, particularly if your customers often have questions about how to use your product or service.

8. How To Content:

How to content can work for a slide show if the concept that you’re discussing is focused. For example, “How To Travel During The Holidays,” may be too broad. “How To Keep Toddlers Happy During Holiday Travel” is a bit more focused and therefore easier to create and enjoy.

9. Product Use Examples and Pictures:

If you sell a product, consider creating a slide show with examples of how people can and are using it. You can turn the creation process into a contest as well. For example, someone who sells coffee mugs might ask customers to send in interesting photos of themselves using their cup. Each submission might earn an entry into a drawing for a prize.

10. Case Study:

Coaches and service professionals can make use of this approach by sharing “before and after” type case studies. Present the customer’s situation, how the problem was solved, and how they succeeded. These slide shows are both motivating and inspiring.

Plenty of ideas to get you started. And remember, we can help you put your slide shows together. Here are the services we offer.

And if you enter coupon code: SLIDESHOW you’ll save $10 on your service. The coupon expires December 31, 2013, so let’s get started soon.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

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