Long hot days out by the pool, the beach or the lake, reading a good book on your Kindle, kids playing and having fun, no worries about time. It feels great not to worry about alarm clocks, being a glorified taxi cab driver, or worries about normal life. That’s summer, right? (Sound of breaks squealing)
But, wait, you have a business to run that relies on you to get regular content on your site no matter what. If you don’t do it, the traffic will fall, your income will drop, and you won’t be lounging around by the pool any longer. Instead, you’ll be wondering if this work at home thing is even workable and start job hunting (More squealing breaks).
Thankfully, there is a way that you can have the first example of summer life. You can have fun and keep your website full of interesting, informative and fabulous traffic generating content. You don’t have to go find a J.O.B. (thank goodness). But, balancing all that summer fun does take a little work. Even if you’re just now thinking about it, it’s not too late. You can get great content on your site any time of year using these eight ideas.
Prepare in Advance
You knew I was going to say this, didn’t you? It’s never too late; you still have summer left to get yourself in gear and prepared for the rest of summer. Heck you can even stretch summer into fall if you play your cards right.
- Create an Editorial Calendar – It’s very simple if you use a good editorial calendar plugin for your WordPress, or simply an old fashioned spreadsheet. Write down everything you want to write about and talk about in advance.
- Choose Topics 3 Months Out — Just plan in advance the subject matter, the products you want to promote, and your calls to action. Three months is a good starting point, but you can do four if you prefer.
- Write & Schedule Posts in Advance – Before summer starts, write (or have written) all the content you want to schedule for summertime. Write, edit, schedule and go shopping for a new swimsuit. Everything else is simply automatic.
Advance preparation is the key to most of the success you’ll experience during the summer or any holiday. In fact, preparing in advance for all seasons is the biggest key factor in having a successful, money making website.
Recruit Guest Bloggers
Getting guest bloggers is a great way to keep the content going while you take time off, or slow down. You probably have a circle of friends in mastermind groups, or those with whom you cross promote. Finding and choosing guest bloggers is almost as simple as asking.
- Offer to Pay Them – If you know someone who writes elsewhere and you like their writing, offer to pay them a reasonable amount for a specific number of posts, about your specific topics, and allow them to keep their byline. Most bloggers will jump at a chance like that, especially if your audience relates to theirs.
- Give Them Their Own Logon – If you ask them to post, trust them to do so by giving them the keys to your blog as an Author. They can fill out their own bio, post on their own and your editor can review (or you can review and post too).
- Ask Them to Keep it Original – Huge tip here, don’t let guest bloggers post the same blog post elsewhere. Their post needs to be unique to your blog, forever. If you let them post it someplace else, it will go down in value to you and to them.
Include an automatic call to action (CTA) at the end of each guest blog post for something related to the topic.
Hire a Ghostwriter
A really tried and true way to get content on your blog while you’re having fun this summer is to pay someone to do it for you. The best way to do this is to ask around among the people you know who is a good ghostwriter. You want someone you can trust who will be on time and doesn’t need a sitter or reminders. Alice and Annette’s team can help you out here.
Like the guest blogger, you want to ideally give them the keys, or have them send their writing to your virtual assistant to edit, format and schedule. This takes work off you, and puts your blog on autopilot.
Compile Oldies but Goodies
Before summer starts, go through all your posts from the year and compile a list of popular blog posts, case studies, and so forth that would be great for another look by your audience. Double check to see if any updates are needed on the older blog posts, sometimes new information comes to light that makes things different.
You can create more than one set of oldies but goodies. You can do one for case studies, one for blogs that have been updated, and so forth. It’s up to you, but do create a small intro for each link to the blog posts you want your audience to revisit. Schedule and add the announcement to your autoresponder. Don’t forget revised calls to action, where needed.
Curate Other People’s Content
Take a look around at what other people are writing about, and where relevant, point your audience to that content. You always want to create a blurb about the content, then introduce the content, then link to the content. Don’t just link without a purpose and try to find bloggers to link to who offer complementary services to yours who are not direct competition. If they have affiliate programs, that’s even better.
Create a form using Google Docs, or another form creator that you like using, write up questions for a specific group that your audience would like to know more about. Some ideas for interview subjects are the same people you would ask to guest blog, creators of content you’d like to curate, or other movers and shakers within your niche.
Email them a nice personal letter, with a link to your form. Have your VA collect, format and compile the information into separate blog posts for each person interviewed. It will depend on how many you ask, how far this technique will go. But, this is also a good time to ask them for a separate guest blog post about a particular topic as mentioned above.
Do Quick Video Blogs
Your readers would love to know what you’re doing this summer. Even if it’s not directly related to your blog, people love doing business with people they feel close to. Selectively share a little bit about yourself and what you’re up to this summer in a quick video blog. A video blog doesn’t have to be perfect to get results.
- Let Your VA Do It – Take the video then immediately send it over to your VA and let her schedule it, write the blurb about it, and include appropriate links to your CTA.
- Ask Your Customers to Create Videos – Summer is a great time to have a contest, have all videos sent directly to your VA to look through and schedule the best ones with a transcript, picture of the customer, and CTA.
Don’t allow perfection to stop you from producing videos. You can even use your iPhone 5 to produce excellent videos for your blog, no fancy equipment needed.
Ask Your Readers to Contribute
No matter what kind of website you have, you can let your audience contribute content. Content can be in multiple forms, like the videos mentioned above, memes, info-graphics or blog posts. Offer discounts to anyone who submits a blog post, and a grand prize to winning posts that get published.
Don’t forget to use your VA to help you organize, plan and implement these ideas. You should not have to do much to get your blog full of content for the summer. If you play your cards right, you’ll actually increase your income during the summer while also cutting your work time exponentially.