Continuing along with our discussion on video marketing, let’s get into some tips to help you make great videos your audience will love. What you’ll see is that keeping it simple will often get you the very best results.
By the way, if you have any questions or comments about last week’s suggestions for your approaches to online video, we’d love to hear from you here.
Now let’s get on with it…
#1 Expensive Equipment Not Required:
With today’s screen capture software and mobile phone camera technology you likely have what you need. However, that doesn’t mean all you have to do is point and shoot. It takes some preparation and practice to take a great video with your camera phone.
#2 Lighting Matters:
Pay attention to the lighting in your frame. Is the background too dark? Does your subject blend into the background? Are the shadows harsh and unfriendly? When you position your lighting close to your subject you create good contrast between them and the background. However, this can also create harsh shadows. You might need to diffuse the light a bit or try different light sources to get the best look.
#3 Keep A Steady Hand
A shaky video isn’t fun to watch. If you don’t have a steady hand, invest in a tripod. A tripod also helps you achieve the best angle and framing for your video.
#4 Edit Your Video
#5 Short IS Sweet:
In general, shorter videos have better results. This is one of the reasons short form videos like those found on Vine and Instagram are so popular. Keep the message of your video focused and specific – and generally less than three minutes in length. It’s good for your audience and a whole lot easier for you.
#6 Add Interest:
A talking head isn’t always the most interesting thing for your audience to watch. Use props when relevant. During the editing process you can add music and other visual elements, including text. Keep in mind that the goal of these additions is to enhance the effectiveness of your video, not distract from your message.
#7 Keep it Benefit Driven:
Would you watch your video? Does it provide a clear message and an immediate benefit to your audience and do you communicate this right away? This is far more important to your audience than being entertained, especially if you’re trying to create awareness of your brand or product.
#8 Add Value: Put it in Print
In addition to recording your video and making it available to your audience also publish a transcript. This accomplishes a few key goals. It reaches out to those folks who do not like to watch videos and would rather read. It helps with search engine optimization. The transcription also provides you with print material that you can tweak and repurpose, which we talked about last time. From worksheets to checklists, there is a lot you can do with the printed version of your videos.
Of course, we can help you with your transcription and repurposing. If you need us, get in touch right here.