Effective Email Marketing: Solidify Your Relationship & Increase Your Conversions

There are many opportunities for reaching a potential customer online, but few boast the high conversion possibilities like email do. Despite the fact that there are different methods for communicating online, we always encourage our readers to put plenty of focus into building, nurturing and selling to their email subscriber list. An opt-in list will always be one of your most powerful business assets.

Some of the benefits of email marketing include:

* Permission to contact your prospects and customers over and over again.
* Reach them directly through a very personal medium.
* High conversion rates.

Plugin: Effortless Landing Pages

Written by Alice Seba · Print This Article

Quick Description: A plugin the provides an easy-to-use editor that allows you to create attractive and effective opt-in and sales pages. Read more…

May 14, 2013 Hangout: Results from Your LIst

Written by Alice Seba · Print This Article

Here’s the final Hangout in our email marketing series where we talked about getting results from your email marketing. I was joined by Wanda Baader, Angela Wills and Jenn Brockman. Get some tips for your subject lines, getting your email opened, clicked on and more. You can find the recording on Google+.

May 7, 2013 Hangout: Knowing Your List

Written by Alice Seba · Print This Article

Continuing along with our email marketing series, today we talked about getting to know your list, finding your ideal target market and discovering why they attracted to what you have to offer. It was a nice big group this time and I really enjoyed the discussion. You can find the recording on Google+.

April 30, 2013 Hangout: Growing Your List

Written by Alice Seba · Print This Article

Today’s topic is a favorite of mine…that’s probably no secret to our regular readers. Wanda Baader joined me again and we talked about growing your email list. Find out WHY email is important, what tools you need to grow your list and how to start growing your list steadily. I hope you find it helpful and you can find the recording on Google+.

19 Reasons to Stop Messing Around
and Start Getting Serious about Email

Written by Alice Seba · Print This Article

If you didn’t know it already, I love email as a marketing medium.

Plenty of evidence of this can be found in our email marketing category and I’m always encouraging our students to build their lists!

Still, I realize that many have turned to the new social age of marketing and other traditional business are still paying for ineffective and difficult to measure advertising.

But I’d like to show you something that brings the absolute best of both worlds. If you need a few reasons to get serious about email, I’ll give you a few… Read more…