5 Steps to Easy (and Effective) Newsletter Publishing

One of the most important things you’ll ever learn in business is that the money is in the list.

Make no bones about it, your list is quite likely the number one asset for your online business. If you’re a regular reader at Contentrix, that really shouldn’t surprise you, of course.

The problem is, a lot of people mistakenly put their newsletter or mailing list on the backburner because it seems like too much work.

That’s a darned shame because unleashing the power of your list doesn’t have to be much work at all… Read more…

Why Selling Early Might Make Sense

The other day I was talking to one of our 30-Minute Bootcamp students (she’s a great student, by the way…asks lots of good questions and takes plenty of action) and I gave her some advice on how to start making money from her list more quickly.

She told me that she had been approaching things from the point of view that if she gave tons at first, she’d be in a better position to sell them something later. I think it’s advice that is given a lot online and I also believe that advice can definitely work. After all, giving can create a stronger bond between subscriber and publisher, plus it fosters an environment of sharing and spreading the word about what you have to offer.

Well, I think you can have the best of both worlds in a way that is manageable and very profitable… Read more…

The Four Different “Types” of Content Newsletters

photo credit: kirstyhall

Why does Amazon send HTML newsletters, while direct response marketers use plain text salesletters? The answer: They’re using a different type of newsletter, with completely different strategies.

There are a whole slew of strategies you can use with newsletters. There isn’t one cookie-cutter mold. Like many things in business, it’s a matter of knowing your options and choosing the one that’s right for your business.

These are four of the most common types of content newsletters. They’re all effective in their own way; with the main difference being time. Amazon is playing a ten-year strategy, while most affiliates play a three-month strategy. One isn’t better than the other, they’re just different business models.

Without further ado, here are the four types. Read more…

Email Challenge Grand Prize Winner

Clearly, we’re a little bit behind schedule this weekend here and I’m really sorry for leaving some of you hanging. I owe you an announcement about the Grand Prize Winner of the 30 Days to Email Profits Challenge and I have it now.

Everyone who completed their challenge tasks was provided with some free PLR bucks and then were entered into a draw for Free PLR for Life from All Private Label Content and DIYplr.com.

Those who completed the challenge and were entered were:

* Jeanette Gross
* Steph Anderson
* Aurelia Williams
* Patti Stafford
* Michelle Howard
* Stephanie Walmsley
* Jennifer Hollander
* Sundra Taylor
* Leisa Watkins

But alas, there can only be one winner and that winner is… Read more…

How a Mailing to 98 People Beat One to 5200+

Over the years, I’ve always encouraged my readers to keep their email marketing targeted.

And by targeted, I mean everything from how you build your list all the way to how you manage it. The more targeted you are, the easier it is to profit. You don’t need a huge list, you just need to know who you are marketing to and why.

The proof of just how much targeting works surprised even me this past week when I sent out a mailing two do different lists, with one list being just under 2% of the size of the other.

Here’s what happened… Read more…

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