Putting Together a Script for Your Screen Capture Video

A screen capture video is an easy way to break into online video marketing. You can do it from your computer using free or paid software. The best part is, you don't have to appear on camera! Screen capture videos are most effective for:

• demonstrating a process or skill done on the computer, such as how to use a particular software
• showing what's "inside" a digital product, like an ebook or a membership site
• documenting an event that happens on your computer screen, such as an online event

If you're new at creating screen capture videos, here are a few tips for putting together your script: Begin with the Benefit Although web users enjoy watching videos online, their attention spans are very short. They'll quickly click away if they don't realize what's in it for them right from the beginning. So open your video by stating what benefit your viewers will get from watching. You can even state Read more...

Think…Errr…Write Before You Speak

For the most part, we're still stuck in the so-called dark ages at Contentrix. We like to work with and communicate with the (VERY EFFECTIVE) written word. Sure, we do audio interviews and even some video - but it all comes back to our roots - words. And seriously, if you want polished multi-media content - written words. Every interview or video I've created (or at least the good ones...I apologize for the others), started with detailed notes, a script or some kind of written guideline. I'm not an accomplished speaker - just a half-decent writer - but having done my silent homework first helped create much more polished  and informative audio and video marketing pieces. Just look at or listen to some of the content some people have out there. It's awkward. It's Read more...