How to Be a Content Magician

Last week, we talked about the different ways you can use a single article to showcase your expertise and promote your business. This week, we promised to talk about the ways you can magically transform your articles into other high-value types of content.

Okay, so maybe it’s not exactly magic, but your readers will think you’ve done something pretty miraculous for them when you provide them with a variety of ways to consume, absorb and apply what you have to teach. Read more…

Screencasting 101: Creating Video Walkthrough Content

Screencasting is one of the best ways to create video content for web-related topics.

A screen cast is a recording of your screen, along with your narration on top of it. You can use it to demonstrate software, to demonstrate web business topics, to show a particular skill or to teach an online class.

Screencasting might seem complex at first. In reality, it only takes about one day to setup.

Once you’ve setup all your equipment and software, you’ll be able to fire it up at any time.

Here’s how to get started with screencasting. Read more…

Freelance Sites vs. Hiring All Custom Content

Hope your week is shaping up to be a good one. It’s been a busy week working with our clients and gearing up for our upcoming money and sanity-saving monthly transcription service.

Last week, we asked for a little input on that service. If you already had a chance to submit yours, THANK YOU! If you haven’t had a chance, we’re leaving it open for a few more days and would love to hear from you. Click here for the quick survey…it only takes a moment and helps us ensure we provide the best service possible.

In the survey, we asked if you had any questions about transcription or our services. Here’s one we got (and we will be answering the others soon as well)… Read more…

Sound into Print

It’s probably pretty obvious that we are big fans of the written word. With video exploding on the net, we
tend to hide behind our keyboards because it’s how we express ourselves best.

And don’t be fooled, despite the growth of multimedia, text is still definitely the most consumed media online.

While my business partner, Annette isn’t afraid to come out and show herself on camera, if you ask me to explain a content marketing concept out loud, I often clam up and stumbles over my words.

But no matter… Read more…

The Basics of Video Blog Posts in 3 Easy Steps

photo credit: [benthomas]

Video content is one of the most powerful ways you can connect with your visitors. Videos give your visitors much more of a sense of who you are than text or even audio.

Yet many marketers choose not to do video posts, not because they don’t want to, but because they believe it’s too difficult. Or that it’s too complicated, or that it’s expensive, or that they can’t learn how to do video posts without spending exhorbitant amounts of time.

None of that is true. Here’s how to create video posts in just 3 easy steps. Read more…

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