Don’t Want to Write Your Newsletter?
Here’s How to Get Away with It

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Outsource your emailAs a business owner, there are so many things you have to take care of, so it’s not always easy to get to everything. If you’ve been putting off your email marketing because you never seem to get around with it, you can stop that right now. We’ve got tips to help you effectively outsource your newsletter writing.

Identify Your Topics and Goals for Your Content

What do you want the content in your newsletter to achieve? For example, do you want to send traffic to a sales page? Do you want to boost your Facebook page or promote a new contest? Let your ghostwriter know what you want to achieve. It helps them write for your goals.

What Type of Content Do You Want to Writer?

In addition to sending the topics you’d like your ghostwriter to write on, let them know the type of content that you prefer or feel best fits the topic. For example, you might ask them to write a “how to” type article or a product comparison.

Assign the Content Well in Advance of When You Need It

Work with your writer to create a schedule that fits your needs and theirs. For example, you might assign November’s content in October so you have your content ready to upload into your autoresponder at the beginning of the month.

Planning ahead also ensures you bring forth the best content for your subscribers possible and makes it easier for you to include effective product promotions to go with that content.

Provide As Much Information As Possible

In addition to sharing the goals for each newsletter article also let your writer know:

  • What keywords and keyword phrases you want to use, if any. If you publish your newsletter content online then keywords can help improve SEO. If you have specific requests regarding the placement of keywords, for example in the title or the first paragraph, let your ghostwriter know.
  • What you want the message to sound like. Share your brand message and voice. For example, are you friendly and informative, controversial, or authoritative? Include a description of your brand image and message along with a few links to content that accurately conveys your voice.
  • Are there any links you want included in the message? You can always add links later after the content is written. However, sometimes the flow of the article can be improved when the writer inserts the hyperlinks in relevant and appropriate places.
  • How do you want it formatted? For example, does your audience prefer lists? Do they respond to bullet points and content with numbers or steps?

Obviously, it’s a great thing when you can get someone else do quality work for you and free up your schedule in the process. But another benefit we don’t always notice right away is that working with a writer ensures we are organized and proactive in moving our businesses forward. When there is a writer waiting for our instructions, it forces us to stay on top of things and our business has no chance but to grow.

If we can help you with your email writing at all, we’d be delighted to help. You can check out our email writing services here.

Now, let’s get emailing!

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

Freelance Sites vs. Hiring All Custom Content

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Hope your week is shaping up to be a good one. It’s been a busy week working with our clients and gearing up for all our new monthly service clients.

When we started planning our money-saving service, we asked for feedback from our clients and potential clients. Here is a question we received about that.

Q: “I’ve considered transcribing my teleseminars but was going to go through Elance or Odesk — so one question I would ask as a prospective client is ‘How is your service going to be different than what I can get through Odesk or Elance’?”

—————— START ANSWER ————————

There are plenty of places to find freelance transcriptionists and some of those places include job sites like Elance or oDesk. If you’re not familiar with these sites, they are places where businesses like you can post projects and people seeking work can bid on projects.

There are few things to consider when working with freelance sites:

* It’s time consuming to go through responses and decide who is the right one for the job.When you choose us, there are no applications to review. We make sure our team of transcriptionists get your jobs done. It’s that simple.

* While there are some great people working on these sites, you can bet there are plenty of bad apples. There are unqualified people applying for projects and plenty won’t bother to complete the project.

With All Custom Content, you’re dealing with a company that has reliably provided transcription service to our clients for the past 4 years.

* It’s not always easy to find people for ongoing work. We know that oDesk tries to put its focus into ongoing work, but there is no way to guarantee that. Many freelancers working this site are placing their work bids low, just so they can get the job and then realize they can’t afford to keep working at that rate, so they are off looking for the next best thing.

Again, we’re an established company that continues to provide this service on an ongoing basis. Sure, we have transcriptionists come and go, but our ultimate responsibility is to make sure YOUR project is done. We put our clients first…period.

Overall, you’re going to save time and money. Plus, you can rest assured that your projects are completed month after month, without the hassles you might get elsewhere. Of course, you have to weigh the pros and cons for your own unique business, but we think you’ll be pretty happy with what we’re cooking up and will have more information for you soon.

—————— END ANSWER ———————–

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Getting Better Results from Your Ghostwriter

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When it comes to outsourcing your content, it never fails. At some point, you just don’t exactly what you were hoping for.

Sometimes it due to a lack of ability on the part of the writer.

But more often than not, it’s due to a communication breakdown.

That means the better you communicate, the better results you’ll get. Of course, if your ghostwriter is also a good communicator, you’ll do even better.

(By the way, communication is something we pride ourselves on and we always ask our clients what they want before we begin).

Still as a business owner, you can only control your own actions, so learning to communicate better with your writers will always benefit you.

Here are some tips to get the results you want from your ghostwriter[Read more...]

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How to Monetize Ghostwritten Content

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Fresh Ideas for Monetization

Just some quick tips for you today. It’s easy to get content ghostwritten for you and then publish it and forget it. But if you want your content to translate into dollars for your business, you need a monetization. Here are 5 tips for monetizing your content.

Affiliate Links

One of the most common ways to monetize content is to include an affiliate link in the body of the content. If you have your content ghostwritten, simply let them know what link you’d like to include and make sure the topic is one that fits naturally.

Promote Your Services

Ghostwriters can create content for you that boost your authority and credibility in your niche. This type of content is great support a call to action to sign up for your services. For example, a virtual assistant might have a ghostwriter create a blog series about better project management. The call to action could then be to purchase the VA’s specialty project management service package.

Build Your Opt-In List

Use ghostwriting services to help you blog more consistently and frequently. Include a call to action or opt-in form at the bottom of every blog post to help build your opt in list.

Sell Information Products

Do you have an online course or book that you’d like to promote? Monetize your ghostwritten content to increase product sales. Consider giving the ghostwriter access to your products to ensure a consistent voice and message.

PPC – Pay Per Click Advertising

PPC advertising profits are still a viable opportunity for internet business owners. In addition to adding PPC to your ghostwritten content, consider video PPC which may have a larger potential. You can hire a ghostwriter to write scripts for you. Record your video, upload to YouTube and participate in their PPC advertising program. Many video bloggers, aka vloggers, make a very good living this way.

Always make the most of the content you have created…it’ll keep paying you back over and over again.

A Recipe for Burnout and Stifled Success?

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Eek!

An inability to “see the forest for the trees” – if you’re not familiar with that saying it means that you are focusing on the details so much that you cannot see the big picture. When you try to do all of the tasks that are required to own and grow a business, you’re not only working around the clock, you’re also unable to stay focused on your vision and the big picture goals.

Instead, you spend your days mired in the mundane. You’re checking emails, paying bills, and writing blog posts. A business cannot grow without a clear and apparent vision, and the time and energy to focus in that vision.

Here are some of the problems with trying to do everything yourself…

Diminishing Your Strengths

You have special skills, experience, and knowledge that give your business a competitive edge. Yet if you don’t allow yourself the time and energy to focus on your superpowers then you’re hurting your business growth. You don’t have to do everything adequately when you can instead do a few things exceptionally. Instead, hire others to do the tasks you’re not exceptional at.

Not Leveraging the Strengths of Others

In grade school, most of us were taught that everyone brings something unique to the group. We all have specialty skills and strengths. Why not leverage the abilities of others? You get much more accomplished and your team is packed with passionate go-getters. It takes your business to the next level.

Boredom to Burnout

You may be a superhero who can do everything and never gets tired of it all. Most of us are not like that. We get tired, we lose enthusiasm and motivation, and it happens when we’re overwhelmed and doing things that just don’t make us particularly excited.

Burnout is the end result. And on your path to burnout you become bored. When you’re bored and tired you send an apathetic message to your contractors, prospects, and customers that you’re starting to lose interest in your own business. You’re tired. That message loses sales. It affects profits and it’s just not fun. Do what you do best; whatever it is that makes you smile and keeps you passionate and invested in your business.

Inefficient Systems

There’s a very good chance, if you are doing everything in your business yourself, that your systems are inefficient. It’s the opposite of what you’d expect, yet it’s what happens. There are two key reasons why.

The first is that you’re likely overwhelmed and the “hurry hurry” need to get it all done keeps you from spending time on improving your systems. You don’t have time to research software, test and track processes, and make improvements. The second is that you’re not accountable to anyone. There isn’t a virtual assistant who needs to have a process outlined for them. You can just work through processes the same way you always have, regardless of whether they really work.

The problem is that inefficient systems waste your time, energy, and money. There are resources you could be using to focus on growing your business. Whether you’re processing sales or creating content, if your systems are inefficient then you’re losing business.

Now, how you leverage the help of others in your business is completely up to you. You might hire a virtual assistant to take care of every day administrative tasks. You might get some guest bloggers to fill in some content holes for you. You might hire a graphic designer to avoid the learning curve of graphic design.

And of course, you could hire us to help you write. The course you take is up to you, but the more you can focus on the big picture of your business, the quicker your success will grow.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

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