How to Leverage the Time of Others

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making time for funOften starting a small business means giving up a lot of personal time in order to see your dreams realized. But, at some point in your business you’ll realize that you’ll need to learn to leverage the time of others in order to get back more time for yourself so that you can do more things that you love.

Outsourcing

The fact is, if something is not your specialty – the thing that makes you the money, your bread and butter — you should consider outsourcing it. When you let other people work within their efficiencies, so that you can work with in yours, you’ll almost always increase your income over and above whatever it costs you to hire someone to do the “thing” – whatever it may be. Understand that people you outsource to, unless you hire them as employees, are business owners and should be treated as such.

JV Partnering

What to immediately double or triple your reach? Combine forces with other people, even your competition. By aligning yourself temporarily or long-term with people who sell to your target audience, complementary goods and services, you can both see an immediate increase in income, reach, and perceived expertise. A well defined contract for each joint venture is an essential element to ensure success.

Internship Programs

This idea is a little trickier, and you need to check the laws of your state regarding internships. But, in most cases you can offer internships to people who will do work for you in exchange for real training. As long as you are very clear about expectations, pay, benefits and the potential for future employment if any exists, it should work out well for all involved. Do ensure that contracts are signed to protect both you and the intern.

Leveraging the time of others does not mean you’re using anyone. Typically, all three of the choices above offer benefits to both parties such as earning income, sharing resources, and getting an education.

But, none of these things can work without also practicing: 

Organization, Planning & Systematization

Before involving yourself with too much outsourcing, JV partnerships or internships ensure that you’ve set up a good organization system. As a contractor and virtual assistant myself, nothing is worse than feeling as if you’ve landed a promising new client, then finding out that they actually have no idea what they want from you, and no intentions of listening to your ideas.

If you need help creating systems, the help is out there, if you take it – usually in the form of an experienced virtual assistant or online business manager. Find the experts you need to assist you. No one can do everything themselves, nor should they.

Effective Delegation

When you work with other people, let go. When you hire an expert in social media marketing, for instance, let them do their job. All you need to concern yourself with are the results (deliverables). Don’t micromanage their time, or insist they work outside of their scope.

Instead, choose true experts to work with and let them lead the way.  Notice that I said experts with an S. There is no one person who can do everything for you. There are some online business managers who have their own teams, but typically you’ll need to outsource to more than one person at a time.

If you are starting with a general VA who does a variety of tasks, be sure to assign tasks on a regular basis with realistic deadlines. If you don’t assign something with a deadline, it probably won’t get done.

Purposeful Empowerment

A great example of empowerment is in the book The 4 Hour Work Week by Timothy Ferris where he discusses his vitamin company. He outsourced his customer service and at first it was difficult. But, when he learned to trust that they knew what they were doing, and let them solve problems with customers under a specific dollar amount without involving him, he saw an increase in sales and customer satisfaction as well as fulfillment and pride among his team.

Levering the time of others can, when done right, put you on the fast track to working your business, vs. working in your business. When you started your online business you wanted more than on online job, you wanted freedom, and the surest way to get there is to leverage the time of other people so that you can find more time to do the things that matter most to you.

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Don’t Want to Write Your Newsletter?
Here’s How to Get Away with It

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Outsource your emailAs a business owner, there are so many things you have to take care of, so it’s not always easy to get to everything. If you’ve been putting off your email marketing because you never seem to get around with it, you can stop that right now. We’ve got tips to help you effectively outsource your newsletter writing.

Identify Your Topics and Goals for Your Content

What do you want the content in your newsletter to achieve? For example, do you want to send traffic to a sales page? Do you want to boost your Facebook page or promote a new contest? Let your ghostwriter know what you want to achieve. It helps them write for your goals.

What Type of Content Do You Want to Writer?

In addition to sending the topics you’d like your ghostwriter to write on, let them know the type of content that you prefer or feel best fits the topic. For example, you might ask them to write a “how to” type article or a product comparison.

Assign the Content Well in Advance of When You Need It

Work with your writer to create a schedule that fits your needs and theirs. For example, you might assign November’s content in October so you have your content ready to upload into your autoresponder at the beginning of the month.

Planning ahead also ensures you bring forth the best content for your subscribers possible and makes it easier for you to include effective product promotions to go with that content.

Provide As Much Information As Possible

In addition to sharing the goals for each newsletter article also let your writer know:

  • What keywords and keyword phrases you want to use, if any. If you publish your newsletter content online then keywords can help improve SEO. If you have specific requests regarding the placement of keywords, for example in the title or the first paragraph, let your ghostwriter know.
  • What you want the message to sound like. Share your brand message and voice. For example, are you friendly and informative, controversial, or authoritative? Include a description of your brand image and message along with a few links to content that accurately conveys your voice.
  • Are there any links you want included in the message? You can always add links later after the content is written. However, sometimes the flow of the article can be improved when the writer inserts the hyperlinks in relevant and appropriate places.
  • How do you want it formatted? For example, does your audience prefer lists? Do they respond to bullet points and content with numbers or steps?

Obviously, it’s a great thing when you can get someone else do quality work for you and free up your schedule in the process. But another benefit we don’t always notice right away is that working with a writer ensures we are organized and proactive in moving our businesses forward. When there is a writer waiting for our instructions, it forces us to stay on top of things and our business has no chance but to grow.

If we can help you with your email writing at all, we’d be delighted to help. You can check out our email writing services here.

Now, let’s get emailing!

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Freelance Sites vs. Hiring All Custom Content

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Hope your week is shaping up to be a good one. It’s been a busy week working with our clients and gearing up for all our new monthly service clients.

When we started planning our money-saving service, we asked for feedback from our clients and potential clients. Here is a question we received about that.

Q: “I’ve considered transcribing my teleseminars but was going to go through Elance or Odesk — so one question I would ask as a prospective client is ‘How is your service going to be different than what I can get through Odesk or Elance’?”

—————— START ANSWER ————————

There are plenty of places to find freelance transcriptionists and some of those places include job sites like Elance or oDesk. If you’re not familiar with these sites, they are places where businesses like you can post projects and people seeking work can bid on projects.

There are few things to consider when working with freelance sites:

* It’s time consuming to go through responses and decide who is the right one for the job.When you choose us, there are no applications to review. We make sure our team of transcriptionists get your jobs done. It’s that simple.

* While there are some great people working on these sites, you can bet there are plenty of bad apples. There are unqualified people applying for projects and plenty won’t bother to complete the project.

With All Custom Content, you’re dealing with a company that has reliably provided transcription service to our clients for the past 4 years.

* It’s not always easy to find people for ongoing work. We know that oDesk tries to put its focus into ongoing work, but there is no way to guarantee that. Many freelancers working this site are placing their work bids low, just so they can get the job and then realize they can’t afford to keep working at that rate, so they are off looking for the next best thing.

Again, we’re an established company that continues to provide this service on an ongoing basis. Sure, we have transcriptionists come and go, but our ultimate responsibility is to make sure YOUR project is done. We put our clients first…period.

Overall, you’re going to save time and money. Plus, you can rest assured that your projects are completed month after month, without the hassles you might get elsewhere. Of course, you have to weigh the pros and cons for your own unique business, but we think you’ll be pretty happy with what we’re cooking up and will have more information for you soon.

—————— END ANSWER ———————–

Getting Better Results from Your Ghostwriter

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When it comes to outsourcing your content, it never fails. At some point, you just don’t exactly what you were hoping for.

Sometimes it due to a lack of ability on the part of the writer.

But more often than not, it’s due to a communication breakdown.

That means the better you communicate, the better results you’ll get. Of course, if your ghostwriter is also a good communicator, you’ll do even better.

(By the way, communication is something we pride ourselves on and we always ask our clients what they want before we begin).

Still as a business owner, you can only control your own actions, so learning to communicate better with your writers will always benefit you.

Here are some tips to get the results you want from your ghostwriter[Read more...]

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How to Monetize Ghostwritten Content

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Fresh Ideas for Monetization

Just some quick tips for you today. It’s easy to get content ghostwritten for you and then publish it and forget it. But if you want your content to translate into dollars for your business, you need a monetization. Here are 5 tips for monetizing your content.

Affiliate Links

One of the most common ways to monetize content is to include an affiliate link in the body of the content. If you have your content ghostwritten, simply let them know what link you’d like to include and make sure the topic is one that fits naturally.

Promote Your Services

Ghostwriters can create content for you that boost your authority and credibility in your niche. This type of content is great support a call to action to sign up for your services. For example, a virtual assistant might have a ghostwriter create a blog series about better project management. The call to action could then be to purchase the VA’s specialty project management service package.

Build Your Opt-In List

Use ghostwriting services to help you blog more consistently and frequently. Include a call to action or opt-in form at the bottom of every blog post to help build your opt in list.

Sell Information Products

Do you have an online course or book that you’d like to promote? Monetize your ghostwritten content to increase product sales. Consider giving the ghostwriter access to your products to ensure a consistent voice and message.

PPC – Pay Per Click Advertising

PPC advertising profits are still a viable opportunity for internet business owners. In addition to adding PPC to your ghostwritten content, consider video PPC which may have a larger potential. You can hire a ghostwriter to write scripts for you. Record your video, upload to YouTube and participate in their PPC advertising program. Many video bloggers, aka vloggers, make a very good living this way.

Always make the most of the content you have created…it’ll keep paying you back over and over again.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

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