How to Tell If Your Outsourced Content is Good,
Even If You Don’t Fancy Yourself a Writer

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Magnifying GlassA lot of people who happen to be great writers hire us because they want to save time. Other people hire us because:

1. They don’t like writing
2. They think they don’t write well (they might be fooling themselves though)


3. English isn’t their first language and they need an extra hand.

If any of these describe you, you may have wondered how you can tell whether or not your ghostwriter has returned quality work to you. It’s not always easy, but it’s important to review the work your writer gives to you.

Here are a few tips to help ensure you’re getting quality… [Read more...]

Nobody Else Can Write Blog Posts for Me!


Are You Locking Out Business Growth?

As you probably know, we write all kinds of content for our clients at All Custom Content. Whether it’s articles, special reports, email messages or blog posts…we cover just about everything.

But sometimes people ask, “How could anyone else possibly write a blog post for me? Blogs are so personal.”

Blogging is a big job and while it’s valuable, it isn’t usually the most directly profitable aspect of our businesses. That means it’s the perfect thing to outsource while you focus on the most profitable activities in your business.

Still, agreed, blogging can be very personal and the transition to getting help with blogging can be intimidating.

So what do you do?… [Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

When Your Content Marketing Plan Goes off the Rails

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What to do when plans fall apart

You’ve started the new year off right by setting your goals and making your content marketing, but sometimes it doesn’t work out quite how you planned.

Here are a few ides to help you in certain situations that make things go awry.

Content Isn’t What You Need

Sometimes a ghostwriter doesn’t understand the project requirements or they deliver something that just isn’t what you need or requested. In some instances there was a simple communication problem. Other times, the writer missed the mark.

So what do you do?

Instead of fixing it yourself, which is the most common reaction, ask the writer for a revision. Most ghostwriters include an opportunity for revision within their project costs; all you have to do is ask. Provide good feedback so the writer knows how to fix it and let them take care of the rest.

The Content is Late

There’s nothing quite as frustrating as waiting for a content project to be delivered. Your personal deadlines creep closer and still you wait. You have few choices; you can cancel the project and find another writer who can manage a rush project. You can adjust your timetable and shift your deadlines.

Neither of these solutions is ideal. The best approach is to find a ghostwriter who doesn’t miss deadlines and to build a buffer into your own timetable.

You Don’t Have the Time or Energy to Write the Content You Need

Sometimes the best intentions aren’t enough. You get busy. Your content marketing falls behind and you have deadlines approaching. You need blog posts, social media posts, and emails yesterday, but there’s just no time to get it all done.

Whether you’re stuck in a jam or you need more content created than you have time to write, the solution is a good working relationship with a ghostwriter. They can take over when you need a hand or fill in the gaps to help you meet your content marketing needs.

Of course, we’re always here to lend you a hand. From brainstorming content and researching to writing and editing, we’ve got you covered. Be sure to check out our monthly saving program. Our rates will be going up drastically in March, so lock in your low rate now. We’d love to work with you!

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

How to Get Your Ghostwriter to Help You
Achieve Your Content Marketing Goals

Good communication make your ghostwriter an indispensable part of your team.

Good communication make your ghostwriter
an indispensable part of your team.

We’ve been talking about rocking your content marketing goals for 2014 and now it’s time to really put things in action. If you missed last week’s email, you can get caught up on “3 Ways to Reach Your Content Marketing Goals for 2014”.

There’s a lot involved with putting together a successful content marketing plan, so get help where you can. One the most obvious thing you can do is get a ghostwriter on board, so they can do the writing and you can focus on marketing. Whether you hire us or someone else, there are plenty of things you can do to make the work go smoothly.

Here are some tips to make working with your ghostwriter easier…

1. Provide Examples in the Beginning

Matching your voice is the biggest challenge for a ghostwriter. When you’re first working with a new ghostwriter, it’s always helpful to provide them with not only samples of your voice, but a description of it as well. What do you want readers to feel when they read your content? What is your brand and how does your voice support your brand?

2. Goals

What’s the goal for your content? For example, do you want to inform or are you looking to drive traffic to a sales page? Help the ghostwriter give you the best content by letting them know what you want the content to accomplish.

3. Sufficient Time

Ghostwriters often work on tight schedules and juggle many clients. Work with them and support them by giving sufficient time to complete your content. Your ghostwriter probably has a deadline policy. For example, they may deliver content in ten business days. Make sure you not only know that timeframe, but also respect it. If you need rush content, which happens from time to time, then keep in mind that there may be extra fees involved.

4. Details Matter

If you have specific ideas about what you want your content to cover, be sure to provide that information to your ghostwriter. For example, you can create a quick outline for your writer to make sure they cover the necessary information. You can also send them a few resource links to ensure that you’re both on the same page.

5. Provide Constructive Feedback

Feedback is the only way a ghostwriter knows if they’re meeting your content needs. It’s also the best way to build a good long term relationship with a ghost writer. If there are areas where you’d like the content or the formatting to be different, let your ghostwriter know this.

6. Availability and Communication

It’s important to be not only willing to answer questions, but also be available to answer them. If your ghostwriter cannot get an answer to a question, it can delay the delivery of your content and it can result in content that just doesn’t match your needs. Let your ghostwriter know the best way to contact you and answer their questions when they have them.

Next week, we’ll talk about what to do if your content marketing plan goes off the rails. There’s always a way to fix things and get back on track and we’ll have those ideas for you next week.

In the meantime, if you need a little hand sticking with your content publishing schedule, we’re here to help. Check out our monthly savings program and we’d be happy to make sure you stay on top of things.

June 4, 2013 Hangout:
Growing Your Content Marketing Team

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We just finished up our Hangout with Nicole Dean a little earlier today. Due to some technical issues, Nicole wasn’t able to join us until a bit later, but I did get some rapid fire questions into her about building your content marketing team. The recording is here…there were a few bumps as we try to help Nicole get in, but I think you’ll still get plenty out of it.

If your goal is to RUN your business, instead of working like an employee, this Hangout provides you with some steps to do that. We have also transcribed the recording, so you can just get the meat of the Hangout. Information is below.

Building Your Content Marketing Team

[Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

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