A Recipe for Burnout and Stifled Success?

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Eek!

An inability to “see the forest for the trees” – if you’re not familiar with that saying it means that you are focusing on the details so much that you cannot see the big picture. When you try to do all of the tasks that are required to own and grow a business, you’re not only working around the clock, you’re also unable to stay focused on your vision and the big picture goals.

Instead, you spend your days mired in the mundane. You’re checking emails, paying bills, and writing blog posts. A business cannot grow without a clear and apparent vision, and the time and energy to focus in that vision.

Here are some of the problems with trying to do everything yourself…

Diminishing Your Strengths

You have special skills, experience, and knowledge that give your business a competitive edge. Yet if you don’t allow yourself the time and energy to focus on your superpowers then you’re hurting your business growth. You don’t have to do everything adequately when you can instead do a few things exceptionally. Instead, hire others to do the tasks you’re not exceptional at.

Not Leveraging the Strengths of Others

In grade school, most of us were taught that everyone brings something unique to the group. We all have specialty skills and strengths. Why not leverage the abilities of others? You get much more accomplished and your team is packed with passionate go-getters. It takes your business to the next level.

Boredom to Burnout

You may be a superhero who can do everything and never gets tired of it all. Most of us are not like that. We get tired, we lose enthusiasm and motivation, and it happens when we’re overwhelmed and doing things that just don’t make us particularly excited.

Burnout is the end result. And on your path to burnout you become bored. When you’re bored and tired you send an apathetic message to your contractors, prospects, and customers that you’re starting to lose interest in your own business. You’re tired. That message loses sales. It affects profits and it’s just not fun. Do what you do best; whatever it is that makes you smile and keeps you passionate and invested in your business.

Inefficient Systems

There’s a very good chance, if you are doing everything in your business yourself, that your systems are inefficient. It’s the opposite of what you’d expect, yet it’s what happens. There are two key reasons why.

The first is that you’re likely overwhelmed and the “hurry hurry” need to get it all done keeps you from spending time on improving your systems. You don’t have time to research software, test and track processes, and make improvements. The second is that you’re not accountable to anyone. There isn’t a virtual assistant who needs to have a process outlined for them. You can just work through processes the same way you always have, regardless of whether they really work.

The problem is that inefficient systems waste your time, energy, and money. There are resources you could be using to focus on growing your business. Whether you’re processing sales or creating content, if your systems are inefficient then you’re losing business.

Now, how you leverage the help of others in your business is completely up to you. You might hire a virtual assistant to take care of every day administrative tasks. You might get some guest bloggers to fill in some content holes for you. You might hire a graphic designer to avoid the learning curve of graphic design.

And of course, you could hire us to help you write. The course you take is up to you, but the more you can focus on the big picture of your business, the quicker your success will grow.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

What to Do If Your Ghostwriter Screws Up

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What to do if a ghostwriters messes up
Over the past couple of weeks, we’ve been talking about finding the right writer and communicating, so you get what you want.

Unfortunately, sometimes it happens and your writer will screw up. If you receive a project you’re not happy with, there’s no need to panic. Everything is salvageable and it’s going to take a little work to get there.

Here are some tips to help you:

1. Ask for revisions. Most writers include a round of revisions in their work for hire agreement or as part of their services. Not because they expect trouble but sometimes there are miscommunications or mistakes and it’s easier to address them with an upfront policy.

2. Address the revision request in two parts:

  • What works? Let the writer know what you did like about the content and what you want to keep.
  • What doesn’t? Once you’ve touched on the elements you want to keep, then let the writer know what needs to be revised, why you need it revised and how you want it to be revised. Be specific. The more details you can provide, the better.

3. Assess your systems and communication process: Often content mistakes are made because of a miscommunication. The writer didn’t understand what you wanted. Common issues include:

  • Not enough information was provided
  • Too tight of a deadline and the writer was rushed
  • Not a good match for your content needs or industry. Most writers specialize, make sure they have experience in your niche or with the content format you need written.

4. Ask for questions: Make sure your writer understands what you need written and what your goals are. Make it easy for them to ask questions by being available and organized.

5. Decide whether to try again: It can take a little time to iron out the kinks with a new writer. If they’re responsive to your revision needs and you think there’s a future together then consider trying again. If your writer still doesn’t produce what you need after revisions, it might time to consider moving on.

The key thing to remember is that even professional ghostwriters need training so they can work most effectively with your business and to your specifications. Once you have a well trained writer on your team, they’re an invaluable asset you don’t want to lose.

Remember, we’re always available to help you with your writing. With our monthly savings program, you get to work directly with our project manager who specializes in communicating with our writers and making sure you get exactly what you want. Check us out here.

 

How to Tell If Your Outsourced Content is Good,
Even If You Don’t Fancy Yourself a Writer

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Magnifying GlassA lot of people who happen to be great writers hire us because they want to save time. Other people hire us because:

1. They don’t like writing
2. They think they don’t write well (they might be fooling themselves though)

…or…

3. English isn’t their first language and they need an extra hand.

If any of these describe you, you may have wondered how you can tell whether or not your ghostwriter has returned quality work to you. It’s not always easy, but it’s important to review the work your writer gives to you.

Here are a few tips to help ensure you’re getting quality… [Read more...]

Nobody Else Can Write Blog Posts for Me!

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Are You Locking Out Business Growth?

As you probably know, we write all kinds of content for our clients at All Custom Content. Whether it’s articles, special reports, email messages or blog posts…we cover just about everything.

But sometimes people ask, “How could anyone else possibly write a blog post for me? Blogs are so personal.”

Blogging is a big job and while it’s valuable, it isn’t usually the most directly profitable aspect of our businesses. That means it’s the perfect thing to outsource while you focus on the most profitable activities in your business.

Still, agreed, blogging can be very personal and the transition to getting help with blogging can be intimidating.

So what do you do?… [Read more...]

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

When Your Content Marketing Plan Goes off the Rails

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What to do when plans fall apart

You’ve started the new year off right by setting your goals and making your content marketing, but sometimes it doesn’t work out quite how you planned.

Here are a few ides to help you in certain situations that make things go awry.

Content Isn’t What You Need

Sometimes a ghostwriter doesn’t understand the project requirements or they deliver something that just isn’t what you need or requested. In some instances there was a simple communication problem. Other times, the writer missed the mark.

So what do you do?

Instead of fixing it yourself, which is the most common reaction, ask the writer for a revision. Most ghostwriters include an opportunity for revision within their project costs; all you have to do is ask. Provide good feedback so the writer knows how to fix it and let them take care of the rest.

The Content is Late

There’s nothing quite as frustrating as waiting for a content project to be delivered. Your personal deadlines creep closer and still you wait. You have few choices; you can cancel the project and find another writer who can manage a rush project. You can adjust your timetable and shift your deadlines.

Neither of these solutions is ideal. The best approach is to find a ghostwriter who doesn’t miss deadlines and to build a buffer into your own timetable.

You Don’t Have the Time or Energy to Write the Content You Need

Sometimes the best intentions aren’t enough. You get busy. Your content marketing falls behind and you have deadlines approaching. You need blog posts, social media posts, and emails yesterday, but there’s just no time to get it all done.

Whether you’re stuck in a jam or you need more content created than you have time to write, the solution is a good working relationship with a ghostwriter. They can take over when you need a hand or fill in the gaps to help you meet your content marketing needs.

Of course, we’re always here to lend you a hand. From brainstorming content and researching to writing and editing, we’ve got you covered. Be sure to check out our monthly saving program. Our rates will be going up drastically in March, so lock in your low rate now. We’d love to work with you!

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

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