Attracting New Prospects:
Go Beyond The Blog

Written by Alice Seba · Print This Article

If you’re like many online business owners, you might put your content marketing focus on your company blog.

Perhaps you also submit to article directories, YouTube and even guest blog elsewhere, but when it comes to publishing content on one’s own virtual real estate, most online business owners rely heavily on their handy-dandy blog.

It seems to make sense as it’s your central content hub.

And it’s what everyone else seems to be doing.

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Looks Aren’t Everything, But They Sure Can Make A Difference

Written by Alice Seba · Print This Article

If you’ve ever sold an info product, you know the most important thing about marketing your product is the words you use.

I’m talking about:

* The words that make up the content of your product

AND

* The words you use to sell your product

Without these important words, your product is pretty much dead in the water. But once you’ve got those key items together, it’s time to consider your looks.

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Affiliate Program Content: Here’s What You Need

Written by Angela Wills · Print This Article

Selling your own products online?

If so, chances are you’ve started or thought about starting an affiliate program to increase your marketing reach.

An affiliate program is a program that’s set up to allow ‘affiliates’ (salespeople) to market your products through their own websites, blogs, email lists, social media networks and more.

Starting an affiliate program is no small feat. It takes work and effort to put together a program that’s easy for affiliates to use and understand. One of the biggest components of a successful affiliate program is the content that is provided to inform, train, communicate and market. Read more…

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Conversion: Less Volume, More Results

Written by Alice Seba · Print This Article

Here’s something I told our newsletter subscribers a few weeks ago:

* Numbers don’t matter as much as results. Focus on conversion strategies over building volume. Because if you’re not set up to convert, the volume won’t help you one bit.

To clarify — by numbers, I mean traffic numbers. Of course, the numbers involved in calculating your conversions…those are still important. Again, I’m referring to sheer VOLUME and the dangers of focusing solely on that.

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Copywriting Naturally – Easier Than You Think

Written by Angela Wills · Print This Article

When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They’re afraid if they don’t get just the right (perfect) formula they won’t sell a thing.

While it is true that you need to get it right, you certainly don’t have to get it perfect to start making sales with your own copywriting.

Think about when you tell a friend of the delicious meal you had a local restaurant. Do you follow a formula to make sure you’ve told them just the right things?

No – I bet you don’t! You just let the conversation flow naturally…

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The Center of Your Content Marketing

Written by Alice Seba · Print This Article

If you’re on our mailing list, you’ll know that over the past couple of weeks we have been sharing some ideas on how to maximize your content marketing efforts. Let’s keep this going because we have a few more topics to cover and the include:

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