Boost Your Profits – Monetize Your Old Content

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Dig into your archives

As a content publisher, certainly you keep pretty busy. Sometimes we publish content without monetizing it or we don’t monetize it effectively. Once you know what works for monetization, it’s a perfect time to go back through your archives and monetize your older content.

Identify Potential Content

The best content to monetize is content that had a good response. You can use your analytics data to identify the content that gets the most attention on your blog – look for linkbacks as well as organic search results. If you allow comments, you might also include content that inspired more discussion than usual.

Identify Monetization Opportunities

There are many ways to monetize old posts. Here are just a few ideas for you…

1. You can add affiliate or product links to old blog posts and send the content to your email list.

2. You can update old posts and re-publish them on your blog to drive traffic to your opt-in page.

3. You can also monetize old content by sharing it on social media with the goal to drive traffic to sales pages or opt-in forms.

4. Another option is to repurpose old content for your affiliates to use. The more content you can provide them, the easier it will be for them to promote your products or services.

Track Results

Whether the goal is to build your opt-in list, promote products, or help your affiliates generate sales, tracking your results can help you identify the most effective monetization tactics for your audience.

When you do monetize old content, be sure to promote it again. Share it with your list, tell your social media followers and even get your affiliates on board.

Conversion: Less Volume, More Results

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Here’s something I told our newsletter subscribers a few weeks ago:

* Numbers don’t matter as much as results. Focus on conversion strategies over building volume. Because if you’re not set up to convert, the volume won’t help you one bit.

To clarify — by numbers, I mean traffic numbers. Of course, the numbers involved in calculating your conversions…those are still important. Again, I’m referring to sheer VOLUME and the dangers of focusing solely on that.

Think About How Hard You Work to Get Traffic

Being Popular Isn't Always What It's Cracked Up to BeGetting traffic isn’t always easy. You optimize your web pages and build links. You write wicked blog posts, hoping for a little word of mouth and link love. You make all the “friends” you can on the social web, so they will be interested in clicking through to your information and hopefully buy your products.

Here’s the problem – if you aren’t targeting your IDEAL customer in all that work, you’re just setting yourself up for a really high q2maintenance business. If you have decided that your business needs volume (rather than conversion) to succeed, you’ve probably done a few of the following things:

  • Tried to get as many “friends” and people who like you and your website as possible. Just like in real life, more friends and fans means more emails, more phone calls, more obligations. In short, it can be EXHAUSTING.
  • Were more concerned with volume than your idea target customer, hoping something would stick. Sorry, but the more generic and wide-appealing your message, the less likely you’ll convert and in the process you may alienate your actual target market.
  • Didn’t implement a strong conversion strategy because you thought it might affect your volume. We all want to be liked, but we’re also here to run a business…so run your business. If you lose people along the way, the reason is simple. They weren’t your customers to begin with.

So, here’s the big question. How are your conversions? Do you know?

Calculating Your Conversions

The calculation for conversion is simple and if you already get this part, bear with me while I explain for others. Plus, there might be a few tips in this section you hadn’t thought of before.

The basic calculation is this:

# of action (sales/opt-ins/etc.) / # of visitors = conversion rate (expressed as a percentage)

For example, if I have 3 sales during ad campaign that achieves 274 visitors, my conversion rate is:  1.1%

Or if I have 120 visitors and 30 opt-in to my newsletter, my conversion rate is:  25%

And hey, if you don’t want to get out a calculator, there is a handy conversion rate calculator where you can plop in your numbers. But honestly, it’s a simple matter of dividing your actions/sales/opt-ins by the number of visitors. Simple as that.

So What’s a Good Conversion Rate?

Measure Your ProfitIt varies. It depends if you’re selling a product or looking for a leads – obviously, a lead is easier to get than a sale. It also depends on your source of traffic.

Traffic from your opt-in or customer list should convert better than a general advertising campaign.

Traffic from affiliates who effectively warm up their referrals will often be higher than a pay-per-click  campaign.

Of course, people want some kind of barometer to ensure they’re somewhere in the ballpark of where they should be.

For a sales page with targeted traffic, a conversion rate of 2-4% would be a good thing to shoot for, but for many products it is possible to go higher.

For an opt-in page with similar traffic 30% or more is certainly attainable and if you’re sending pre-sold traffic to the opt-in page, you can go much higher than that.

You also want to look at conversions on a page-per-page basis. If you have a multi-page website and you’re looking at the visitor numbers as a whole, but you’re trying to figure out how well your sales page converts, you should look at the visitor stats for the actual sales page page. While knowing how your website performs as a whole can be a useful statistic, there are many administrative pages and pages people visit for other reasons (ex. membership log in areas, download pages, forums, etc.).

And as a final note (we aren’t going to go deep into numbers here – I hear you…math isn’t my favorite subject either!), your profit per sale also effects what type of conversion you might be shooting for. If you have a high profit product, a lower conversion rate might very well be acceptable because it yields a better return for you. So the second calculation you need to do is “value per visitor”.

Calculating Your Value Per Visitor

Sales Total / # Visitors = Value Per Visitor

For example, if I have 789 visitors and my sales are $523, that means the visitor value is $0.66 . Of course, you need to take into account your actual PROFIT, so if you know your profit per sale and use that, you will get a much more telling number. Of course, the higher profit your product is and the more targeted your traffic and page, the easier it will be to increase that number.

Improving Your Conversions

Now I didn’t mean to get into a math lesson, but it’s important to get those basics out of the way. The fact of the matter is, marketing to the masses is tiring and it’s way more work and if you look at your numbers, you might be surprised that you’re working much harder at getting volume than you need to.

With that in mind, here are some action steps for you:

  • Know who your audience is and keep your focus on that. A great resource for finding your ideal target customer is our 15 Things Guide.
  • Different pages, have different purposes, so you have to balance conversion with your end goals. For example, you’ll approach a blog differently than you would a sales page or opt-in page, but many of the basics are the same. You need to conscious of conversion, no matter the marketing vehicle.
  • Don’t be afraid to sell and learn to sell naturally. If you have a product that is the perfect complement to something you’re talking about in a blog post, tell them about it. Sell products regularly to your mailing list. It seems silly to say, but many people don’t seem to realize – If you want to sell something, you have to sell it!
  • Keep your reader focused. There’s no need to give them a thousand different options and hope they’ll click something or do something. Keep your site clean and focus on one main conversion goal per page (ex. sell a product, get an opt-in, etc.).

Now there’s nothing wrong with growing your volume, once you have those 4 things above in place. After all, if you’ve got the conversion thing down, more highly-target prospects will only benefit your business.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

5 Monetization Mistakes and How to Avoid Them

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Monetization Mistakes

We’ve been talking about monetization, so now would be a good time to talk about the mistakes many people make in the process. Keep these things in mind to help you stay on the right track.

Too Many Distractions – Make sure your content doesn’t distract from your goal. Keep your formatting and message focused. If your goal is to motivate an opt-in, then make sure no other calls to action or links distract from that goal.

More Than One Goal Or Tactic – It’s not uncommon to see reports packed with affiliate links, “sign up for my e-course” links, and even affiliate recruitment links. Unfortunately, this is all too confusing for your readers. Focus on one goal per piece of content for best results.

Unclear Call To Action/Goal – Do your readers know what action they’re supposed to take once they’ve read your content? Make sure your call to action is clear and actionable.

No Follow Through – Seize the moment. You’ve successfully captured your prospect’s attention, now make sure you follow through. For example, if you’re using a report to build your list, and then you don’t follow through with goal-oriented, value-driven emails you’re missing out.

Inconsistent Content Quality and Frequency – The best way to achieve business and monetization success is with a content plan that consistently and frequently delivers high quality content. Be the business that always provides value-driven content and you’ll earn the trust and respect of your prospects, which ultimately leads to profits.

Overall, the key is to be focused and make sure your audience knows exactly what you want them to do. And, of course…ALWAYS follow up!

BlogCPR.com

Swipe File: Content Marketing Results

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Free Swipe FileIt’s one thing to publish content and hope for something to stick, but it’s entirely another to create content that is designed for boosted conversions.

I don’t know about you, but I’d prefer to do the latter. :-)

To help you, we’ve released a Content Marketing Swipe file that will help you with your…

  • Headlines
  • Power Words & Phrases
  • Transitions
  • Calls-to-Action
  • Closings
  • Post Scripts (P.S.’s)

Download it and keep it handy EVERY TIME you write a blog post, an email, a report…basically, whenever you’re writing ANYTHING.  I hope you’ll find it helpful.

Download Link:

Click here to download your swipe file

Feel free to share it with your ghostwriter, copywriter or anyone who writes for you as well.

BlogCPR.com

Publishing Free Reports? Quick Monetization Tips

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Ideas for Monetizing Reports

If you give out free reports to your audience, make the very most of this opportunity by ensuring you’re growing your business at the same time. It’s not enough to just give out great content. You need have a clear purpose.

Here are some tips for you…

Build Your List: Your email or opt-in list is your connection to qualified prospects. Create a value-driven report and monetize it by giving it away to new email subscribers.

Promote Your Products: It’s natural to promote your own products, or affiliate products, in reports. Come up with specific report topics that will lend themselves to naturally and effectively promote your products.

Market Your Services: If you’re a service provider, reports are a nice way to show your readers how to make the most of your service. For example, if you’re a WordPress developer, you can show them the benefits of using WordPress and how to grow their business with it. Then, they can hire you to develop their site for them.

Attract Qualified Leads: Provide valuable but incomplete information and use your report to motivate readers to contact you for more information. Make sure your contact information is easy to find and mention it a few times, so they’re more likely to contact you.

Recruit Super Affiliates: Create reports that teach about affiliate marketing or showcase your affiliates’ success stories to attract super-affiliates to your program. For example, if you’re in the health market, you can create a promotion strategy to get your report out to health bloggers.

When you have a plan, you’ll go places. If your busy planning your monetization strategy, we can always take care of the report writing for you. Check out our services here. We’d be happy to give you hand and even come up with the report topics for you.

BlogCPR.com

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