Lesson 1: The Big Picture

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Allow me to personally welcome you to Better Content Marketing – Faster and with More Conversions, your weekly course and action plan to get more results from your content marketing.

You will receive a welcome email that outlines what you can expect with this course, but I wanted to put those details here as well, so you can see them anytime you need a quick refresher.

How New Lessons Are Delivered:

Each week a lesson will be added to your account. We will also send out an email, but in case you miss that email, logging into your account every 7 days will give you access to a new lesson.

Your main log in page is here. It shows you which lessons you have access too. If you want to get any other products, go to the “Add/Renew Subscription” tab to add what you need.

All the resources are listed on the lesson page, but you have the option of adding the portable text resources to your Kindle. The Add to Kindle link will appear at the bottom of the lesson pages.

Asking Questions, Leaving Comments & Making Suggestions

You can ask questions and leave comments on each and every lesson. We want this to be as interactive an experience as possible…so please take advantage of this opportunity.

But please note, if you need tech support or need help with managing your account, please use our private customer support ticket system.

If You Get Behind on Lessons

If you get behind, don’t worry. You can come back and pick up where you left off anytime, but note that you’ll get the best results by sticking with the course as scheduled. That way, everything is fresh in your mind and you can keep pushing forward efficiently.

Lesson 1: The Big Picture

So let’s get right into it. Here are your course materials:

  • Your Lesson (whether you choose PDF and/or MP3, the content is the same…so it’s your choice on what you prefer):

We hope you’ll find this overview helpful and that you’ll be able to start putting some plans into place. We’ll be getting into more details on all the topics in the coming weeks.

Look forward to working with you!

20A78

Trouble Coming up with Content Topics?

We've done the work for you! Try our Contentrix Content Accelerators for 100 topic ideas in a growing number of niches. Click here for full details.

Lesson 2: Generating Endless Content Ideas

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Congratulations on making it through Lesson 1. I know it covered a lot, so let’s slow it down a little and just talk about generating content ideas this week. Use the strategies and apply these tips, and your ideas may very well be endless.

Here are your lesson materials:

  • Your Lesson (whether you choose PDF and/or MP3, the content is the same…so it’s your choice on what you prefer):
  • Also download: Supplemental Research Tool Guide (PDF) – > This is an illustrated guide of the research tools mentioned in this week’s lesson, plus more . It is extra information, whether you download the written or audio lesson.
  • Video: How I Use My iPhone to Create Content & Get Ideas

Watch the video below to see how I create most of my content when I’m not even at the computer. Even if you don’t have an iPhone, it’s a fantastic look into how a digital device like this can increase your productivity and make it easy to create content.

  • Additional Documents:
    • Student Glossary – Getting stuck on terminology? Check the glossary or just ask.

As always, if you have any questions, need feedback or pretty much anything, just ask below. If you are having trouble with your account or subscription, the best place to get personal and private assistant is right here.

Trouble Coming up with Content Topics?

We've done the work for you! Try our Contentrix Content Accelerators for 100 topic ideas in a growing number of niches. Click here for full details.

Lesson 3: The Contentrix Guide to Style

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With Lesson #2 under wraps, we’re ready to move on. This week’s lesson is The Contentrix Guide to Style.

This lesson is important for capturing your audience’s attention and will help you with the even more difficult task of keeping that attention.

Here are your lesson materials:

  • Your Lesson (whether you choose PDF and/or MP3, the content is the same…so it’s your choice on what you prefer. But note, for this week there are extra screenshots and examples in the PDF file, so I recommend you download it if you are planning on listening to the lesson):
  • Also download:
    • Content Templates (zip folder with .doc files): 7 templates that you can use as is, use as a guide or adapt to your own needs. Included in the zip folder:

    * Case Study Template
    * Product Comparison Template
    * Product Review Template
    * Tips List Template
    * Myth Buster Template
    * How to Template
    * Recipe Template (NEW!)
    * Resource List Template

  • Video: Editing Articles to Get Attention & Retain Readership

Watch the video that shows a live edit of some content, using what is taught in this lesson. The video uses WordPress, but what is shown can be applied no matter what web editor you use.

Click the image below and you’ll be taken to a new page where you can press play to see the video.

(Click the image above to open the video in another window. Click the play button to start the video. If you are using an iPhone or can’t view Flash, please watch this video, in 2 parts on our YouTube Channel.)

  • Additional Documents:
    • Student Glossary – Getting stuck on terminology? Check the glossary or just ask.

As always, if you have any questions, need feedback or pretty much anything, just ask below. If you are having trouble with your account or subscription, the best place to get personal and private assistant is right here.

BlogCPR.com

Lesson 4: Sell More with Words

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With Lesson #3 under wraps, we’re ready to move on. This week’s lesson is Sell More with Words.

This lesson will give you all the fundamentals of copywriting to ensure you know how to…well…sell with YOUR words.

Here are your lesson materials:

  • Your Lesson (whether you choose PDF and/or MP3, the content is the same…so it’s your choice on what you prefer):
  • Also download:
    • Swipe Files (PDF): Get templates for your headlines, transitions, power words and more. It’s an easy-reference document to help you formulate your copy and your content.
    • Copy Editing Checklist (PDF): This is from the PDF lesson, but makes it easy for you to refer to the checklist for editing your copy whenever you need it.
    • Sales Page Template (PDF): An easy to use sales page template that you can edit and use on your own sites.
    • Copywriting Glossary (PDF): Unsure what a term means? This copywriting glossary will ensure you’re not left in the dark.

Additional Documents:

  • Student Glossary – Getting stuck on terminology? Check the glossary or just ask.

As always, if you have any questions, need feedback or pretty much anything, just ask below. If you are having trouble with your account or subscription, the best place to get personal and private assistance is right here.

Trouble Coming up with Content Topics?

We've done the work for you! Try our Contentrix Content Accelerators for 100 topic ideas in a growing number of niches. Click here for full details.
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Lesson 5: Being Persuasive & The Art of Conversational Selling

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Persuasive ContentWith Lesson #4 under wraps, we’re ready to move on. This week’s lesson is:

Persuasion & The Art of Conversational Selling.

This lesson will show you how to be more persuasive in your writing and help you strategically apply last week’s lesson on copywriting to your content marketing.

Here are your lesson materials:

  • Your Lesson (whether you choose PDF and/or MP3, the content is essentially the same…so it’s your choice on what you prefer):
  • PDF Version
  • MP3 Audio Version (Grab the PDF if you’re going to listen the audio. There are some visual examples in it you’ll probably want to look at)

The key in this lesson is PRACTICE and to post your homework for feedback. Whether you want to discuss your UCP or have a review of the article or blog post you create, we’re here to help. Being persuasive and writing well takes practice and constructive feedback can go a long way too.

Additional Documents:

  • Student Glossary – Getting stuck on terminology? Check the glossary or just ask.

As always, if you have any questions, need feedback or pretty much anything, just ask below. If you are having trouble with your account or subscription, the best place to get personal and private assistance is right here.

Trouble Coming up with Content Topics?

We've done the work for you! Try our Contentrix Content Accelerators for 100 topic ideas in a growing number of niches. Click here for full details.
BlogCPR.com

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