This is WHY: Exposure and Profits – Toronto – May 2014

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Exposure and Profit Panel Discussion

Well, that was a great weekend. It was so great, I didn’t want it to end and that’s probably the reason I stayed up until 3:30 in the morning yesterday when I had to be at the airport by 6. It was a tough morning, but I got plenty of sleep on the plane and then when I got back home. Now, I’m all refreshed and ready to get back at doing amazing things in my business.

While I don’t attend as many conferences as I used to (I prefer to focus on DOING over hopping from event to event), I still know how important it is to make these important connections, brush up on my knowledge and gather new ideas. So when I used my time, energy and funds to get to Kelly’s Exposure and Profit event…I knew I wouldn’t be disappointed. Kelly was paying attention to all the little details to ensure that this was an amazing event all around.

I could probably go on and on about everything, but I’m going to keep this at just three key takeaways I got from the weekend.

#1: Accommodate Your Audience to Be Awesome!

I mentioned that Kelly paid lots of attention to little details and that’s no exaggeration. She did have a great event planner, Margaret Binns, but it was those details beyond seating, timing, equipment and food (ohh…the food was amazing) that I’m talking about.

Kelly promised this to be an “introvert-friendly” event and she wasn’t kidding. She encouraged all participants to speak up and share their great message, but she did in the safest environment as possible. For example, she asked participants to share a 90 second introduction about themselves. They were asked to come up to the microphone to do it, but if they weren’t comfortable with that, she would read the introduction for them. But what was so wonderful that even if they didn’t want to read their own, they willingly came up on the stage beside Kelly while she read their introduction.

Slowly, but surely, people were becoming braver because of the safe environment that Kelly created.

The whole event ran like this. There were opportunities to stretch our wings, but if we needed to step back we could…but because it was so safe, most people chose to stretch. Heck, this even includes me. This was my first real conference speaking engagement, but I was pretty darned nervous about it. Kelly asked what I needed to make it easier and they even rearranged the whole stage area, so I could feel as comfortable as possible. First, I wanted a stool. Then, I said I wasn’t sure. Then I asked them to move the podium and they did everything I needed to calm my worried self.

Kelly asked us to leave a note about how we felt about the event and this is what I told her:

Alice Seba LOVES Exposure and Profit

This makes me think about how we can do the same with our audiences. There’s always something that will hold people back from achieving what they want to achieve and how can we, as their guides, make it safe for them to do so?

#2: Stories Are Amazing Marketing Tools

I think many of this know this on some level, but we don’t always take the time to connect the personal with our business. We may share personal stories and anecdotes, but we don’t always take the time to connect those to key learning points for our audiences.

Some of the most powerful stories from the weekend came from Darrel Eves. He shared a lot of stories, but the most powerful of which was one about the fundraiser he created for his brother who needed a kidney replacement where they raised over $250,000. I am pretty sure there were few dry eyes when he was done, but not only because it was a great story, but because it showed the power of YouTube and how we can make an incredible difference in the world with our own marketing skills. He connected his story with the greater message of his business and that’s how to use the power of storytelling.

Make your stories make a difference.

Derral Eves, Speaking at Exposure and Profit

I also told a story about my son that had some meaning for the audience members, but I’m going to save that for in a couple of days. I’ll make a post about it soon.

And before we move onto the next takeaway, we just (totally coincidentally…Mel planned it a while back) released a PLR package about Marketing with Stories. If you think your readers could benefit from it, go check it out.

Now moving along, let’s ask…

#3: What Would Awesome You Do?

Nicole Dean - Be Your Awesome!In another message that was shared through a great story, Nicole Dean encouraged us to be the most awesome version of ourselves possible. She told the true story of a man who had lost a lot of weight, saved his marriage and grew his business exponentially in the short amount of time because he would simply ask himself:

“What would the awesome me do?”

…each time he had to make a decision to do something in the day. Little by little, if you do the things awesome you would do, your life becomes awesome all at the same time.

So, keep this in mind, as you work and do all the other things in your life.

What Would Awesome You Do?

 And speaking of being awesome and connecting with others, our Competitors into Profits students know this. Don’t hide out anymore and try to do this online business thing all by yourself. It’s just so much darned work and it stifles your awesome.

Thank you so much to Kelly and her staff for putting together such a wonderful event. Thank you to the speakers and all the attendees for sharing such great information and for being an inspiration to do even better in the future.

 

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Freelance Sites vs. Hiring All Custom Content

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Hope your week is shaping up to be a good one. It’s been a busy week working with our clients and gearing up for all our new monthly service clients.

When we started planning our money-saving service, we asked for feedback from our clients and potential clients. Here is a question we received about that.

Q: “I’ve considered transcribing my teleseminars but was going to go through Elance or Odesk — so one question I would ask as a prospective client is ‘How is your service going to be different than what I can get through Odesk or Elance’?”

—————— START ANSWER ————————

There are plenty of places to find freelance transcriptionists and some of those places include job sites like Elance or oDesk. If you’re not familiar with these sites, they are places where businesses like you can post projects and people seeking work can bid on projects.

There are few things to consider when working with freelance sites:

* It’s time consuming to go through responses and decide who is the right one for the job.When you choose us, there are no applications to review. We make sure our team of transcriptionists get your jobs done. It’s that simple.

* While there are some great people working on these sites, you can bet there are plenty of bad apples. There are unqualified people applying for projects and plenty won’t bother to complete the project.

With All Custom Content, you’re dealing with a company that has reliably provided transcription service to our clients for the past 4 years.

* It’s not always easy to find people for ongoing work. We know that oDesk tries to put its focus into ongoing work, but there is no way to guarantee that. Many freelancers working this site are placing their work bids low, just so they can get the job and then realize they can’t afford to keep working at that rate, so they are off looking for the next best thing.

Again, we’re an established company that continues to provide this service on an ongoing basis. Sure, we have transcriptionists come and go, but our ultimate responsibility is to make sure YOUR project is done. We put our clients first…period.

Overall, you’re going to save time and money. Plus, you can rest assured that your projects are completed month after month, without the hassles you might get elsewhere. Of course, you have to weigh the pros and cons for your own unique business, but we think you’ll be pretty happy with what we’re cooking up and will have more information for you soon.

—————— END ANSWER ———————–

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A Recipe for Burnout and Stifled Success?

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Eek!

An inability to “see the forest for the trees” – if you’re not familiar with that saying it means that you are focusing on the details so much that you cannot see the big picture. When you try to do all of the tasks that are required to own and grow a business, you’re not only working around the clock, you’re also unable to stay focused on your vision and the big picture goals.

Instead, you spend your days mired in the mundane. You’re checking emails, paying bills, and writing blog posts. A business cannot grow without a clear and apparent vision, and the time and energy to focus in that vision.

Here are some of the problems with trying to do everything yourself…

Diminishing Your Strengths

You have special skills, experience, and knowledge that give your business a competitive edge. Yet if you don’t allow yourself the time and energy to focus on your superpowers then you’re hurting your business growth. You don’t have to do everything adequately when you can instead do a few things exceptionally. Instead, hire others to do the tasks you’re not exceptional at.

Not Leveraging the Strengths of Others

In grade school, most of us were taught that everyone brings something unique to the group. We all have specialty skills and strengths. Why not leverage the abilities of others? You get much more accomplished and your team is packed with passionate go-getters. It takes your business to the next level.

Boredom to Burnout

You may be a superhero who can do everything and never gets tired of it all. Most of us are not like that. We get tired, we lose enthusiasm and motivation, and it happens when we’re overwhelmed and doing things that just don’t make us particularly excited.

Burnout is the end result. And on your path to burnout you become bored. When you’re bored and tired you send an apathetic message to your contractors, prospects, and customers that you’re starting to lose interest in your own business. You’re tired. That message loses sales. It affects profits and it’s just not fun. Do what you do best; whatever it is that makes you smile and keeps you passionate and invested in your business.

Inefficient Systems

There’s a very good chance, if you are doing everything in your business yourself, that your systems are inefficient. It’s the opposite of what you’d expect, yet it’s what happens. There are two key reasons why.

The first is that you’re likely overwhelmed and the “hurry hurry” need to get it all done keeps you from spending time on improving your systems. You don’t have time to research software, test and track processes, and make improvements. The second is that you’re not accountable to anyone. There isn’t a virtual assistant who needs to have a process outlined for them. You can just work through processes the same way you always have, regardless of whether they really work.

The problem is that inefficient systems waste your time, energy, and money. There are resources you could be using to focus on growing your business. Whether you’re processing sales or creating content, if your systems are inefficient then you’re losing business.

Now, how you leverage the help of others in your business is completely up to you. You might hire a virtual assistant to take care of every day administrative tasks. You might get some guest bloggers to fill in some content holes for you. You might hire a graphic designer to avoid the learning curve of graphic design.

And of course, you could hire us to help you write. The course you take is up to you, but the more you can focus on the big picture of your business, the quicker your success will grow.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

The Many Benefits of Consistent Content Creation

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Consistent Content Creation Grows Business

If there’s one thing that can be said about business growth, it often comes back to consistency. Doing things that grow your business and doing them consistently (and of course, improving your methods as you go) is always a good thing. Let’s look at this in the context of content marketing and see how publishing content regularly can help you grow.

Here are 5 real ways regular content creation grows your business…

1. You’ll Provide A Better Visitor Experience

In general, humans like to know what to expect. If a blogger says they post every day and a day is skipped, some readers will feel let down. Now this doesn’t mean you have to blog every day. There’s a difference between consistency and frequency, and benefits of each. Decide when you’re going to publish content and stick to that schedule. Give your audience what you promised and they’ll learn to not only trust you, they’ll also return to your blog or website on a regular basis to consume your wonderful content.

2. You’ll Gain Repeat Traffic

Visitors that have been to your site and enjoyed what they saw are more likely to return. They also are more inclined to subscribe to your blog or email list. Small businesses that blog get 55% more website visitors than those that do not blog (Source).

3. More Qualified Leads

Consistent content leads to more subscribers and better lead capture results. Once you have an email address, you can then begin to nurture that potential customer with consistent content via your email newsletter. Frequency plays a role in lead capture as well. According to Impact Branding & Design, companies that blog more than 51 times per month, average 77% more leads than those that blog 24-50 times per month (Source).

4. Better Search Engine Results

Search engines like Google pay more attention to websites that consistently publish relevant content. Your site will be indexed more frequently if you’re publishing content on a regular basis. This, of course, leads to more organic traffic.

5. Consistent Content Builds Relationships and Strengthens Your Brand

Think of a piece of content as a conversation. It’s difficult to build a relationship with a single conversation. Relationships are built over time and so is your brand. It takes time for prospects to get to know who you are and what your business is about. Consistent content and a consistent message spread across a few well-chosen marketing channels can help you forge customer relationships and strengthen your brand.

Of course, creating content regularly and getting it out there consistently isn’t always easy. When you have so much on your plate, it often gets left by the wayside. As you know, we’re here to help you. And remember, if you choose one of our monthly ghostwriting savings programs here – we’ll take care of planning the topics, researching, writing, proofreading and more.

Whether you do your own content creation or get some help, regular content creation is what will keep you in the mind of your readers, grow your traffic and strengthen your brand.

BlogCPR.com

Nobody Else Can Write Blog Posts for Me!

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Are You Locking Out Business Growth?

As you probably know, we write all kinds of content for our clients at All Custom Content. Whether it’s articles, special reports, email messages or blog posts…we cover just about everything.

But sometimes people ask, “How could anyone else possibly write a blog post for me? Blogs are so personal.”

Blogging is a big job and while it’s valuable, it isn’t usually the most directly profitable aspect of our businesses. That means it’s the perfect thing to outsource while you focus on the most profitable activities in your business.

Still, agreed, blogging can be very personal and the transition to getting help with blogging can be intimidating.

So what do you do?… [Read more...]

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Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

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