Freelance Sites vs. Hiring All Custom Content

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Hope your week is shaping up to be a good one. It’s been a busy week working with our clients and gearing up for all our new monthly service clients.

When we started planning our money-saving service, we asked for feedback from our clients and potential clients. Here is a question we received about that.

Q: “I’ve considered transcribing my teleseminars but was going to go through Elance or Odesk — so one question I would ask as a prospective client is ‘How is your service going to be different than what I can get through Odesk or Elance’?”

—————— START ANSWER ————————

There are plenty of places to find freelance transcriptionists and some of those places include job sites like Elance or oDesk. If you’re not familiar with these sites, they are places where businesses like you can post projects and people seeking work can bid on projects.

There are few things to consider when working with freelance sites:

* It’s time consuming to go through responses and decide who is the right one for the job.When you choose us, there are no applications to review. We make sure our team of transcriptionists get your jobs done. It’s that simple.

* While there are some great people working on these sites, you can bet there are plenty of bad apples. There are unqualified people applying for projects and plenty won’t bother to complete the project.

With All Custom Content, you’re dealing with a company that has reliably provided transcription service to our clients for the past 4 years.

* It’s not always easy to find people for ongoing work. We know that oDesk tries to put its focus into ongoing work, but there is no way to guarantee that. Many freelancers working this site are placing their work bids low, just so they can get the job and then realize they can’t afford to keep working at that rate, so they are off looking for the next best thing.

Again, we’re an established company that continues to provide this service on an ongoing basis. Sure, we have transcriptionists come and go, but our ultimate responsibility is to make sure YOUR project is done. We put our clients first…period.

Overall, you’re going to save time and money. Plus, you can rest assured that your projects are completed month after month, without the hassles you might get elsewhere. Of course, you have to weigh the pros and cons for your own unique business, but we think you’ll be pretty happy with what we’re cooking up and will have more information for you soon.

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A Recipe for Burnout and Stifled Success?

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Eek!

An inability to “see the forest for the trees” – if you’re not familiar with that saying it means that you are focusing on the details so much that you cannot see the big picture. When you try to do all of the tasks that are required to own and grow a business, you’re not only working around the clock, you’re also unable to stay focused on your vision and the big picture goals.

Instead, you spend your days mired in the mundane. You’re checking emails, paying bills, and writing blog posts. A business cannot grow without a clear and apparent vision, and the time and energy to focus in that vision.

Here are some of the problems with trying to do everything yourself…

Diminishing Your Strengths

You have special skills, experience, and knowledge that give your business a competitive edge. Yet if you don’t allow yourself the time and energy to focus on your superpowers then you’re hurting your business growth. You don’t have to do everything adequately when you can instead do a few things exceptionally. Instead, hire others to do the tasks you’re not exceptional at.

Not Leveraging the Strengths of Others

In grade school, most of us were taught that everyone brings something unique to the group. We all have specialty skills and strengths. Why not leverage the abilities of others? You get much more accomplished and your team is packed with passionate go-getters. It takes your business to the next level.

Boredom to Burnout

You may be a superhero who can do everything and never gets tired of it all. Most of us are not like that. We get tired, we lose enthusiasm and motivation, and it happens when we’re overwhelmed and doing things that just don’t make us particularly excited.

Burnout is the end result. And on your path to burnout you become bored. When you’re bored and tired you send an apathetic message to your contractors, prospects, and customers that you’re starting to lose interest in your own business. You’re tired. That message loses sales. It affects profits and it’s just not fun. Do what you do best; whatever it is that makes you smile and keeps you passionate and invested in your business.

Inefficient Systems

There’s a very good chance, if you are doing everything in your business yourself, that your systems are inefficient. It’s the opposite of what you’d expect, yet it’s what happens. There are two key reasons why.

The first is that you’re likely overwhelmed and the “hurry hurry” need to get it all done keeps you from spending time on improving your systems. You don’t have time to research software, test and track processes, and make improvements. The second is that you’re not accountable to anyone. There isn’t a virtual assistant who needs to have a process outlined for them. You can just work through processes the same way you always have, regardless of whether they really work.

The problem is that inefficient systems waste your time, energy, and money. There are resources you could be using to focus on growing your business. Whether you’re processing sales or creating content, if your systems are inefficient then you’re losing business.

Now, how you leverage the help of others in your business is completely up to you. You might hire a virtual assistant to take care of every day administrative tasks. You might get some guest bloggers to fill in some content holes for you. You might hire a graphic designer to avoid the learning curve of graphic design.

And of course, you could hire us to help you write. The course you take is up to you, but the more you can focus on the big picture of your business, the quicker your success will grow.

Free Outsourcing Content Guide

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The Many Benefits of Consistent Content Creation

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Consistent Content Creation Grows Business

If there’s one thing that can be said about business growth, it often comes back to consistency. Doing things that grow your business and doing them consistently (and of course, improving your methods as you go) is always a good thing. Let’s look at this in the context of content marketing and see how publishing content regularly can help you grow.

Here are 5 real ways regular content creation grows your business…

1. You’ll Provide A Better Visitor Experience

In general, humans like to know what to expect. If a blogger says they post every day and a day is skipped, some readers will feel let down. Now this doesn’t mean you have to blog every day. There’s a difference between consistency and frequency, and benefits of each. Decide when you’re going to publish content and stick to that schedule. Give your audience what you promised and they’ll learn to not only trust you, they’ll also return to your blog or website on a regular basis to consume your wonderful content.

2. You’ll Gain Repeat Traffic

Visitors that have been to your site and enjoyed what they saw are more likely to return. They also are more inclined to subscribe to your blog or email list. Small businesses that blog get 55% more website visitors than those that do not blog (Source).

3. More Qualified Leads

Consistent content leads to more subscribers and better lead capture results. Once you have an email address, you can then begin to nurture that potential customer with consistent content via your email newsletter. Frequency plays a role in lead capture as well. According to Impact Branding & Design, companies that blog more than 51 times per month, average 77% more leads than those that blog 24-50 times per month (Source).

4. Better Search Engine Results

Search engines like Google pay more attention to websites that consistently publish relevant content. Your site will be indexed more frequently if you’re publishing content on a regular basis. This, of course, leads to more organic traffic.

5. Consistent Content Builds Relationships and Strengthens Your Brand

Think of a piece of content as a conversation. It’s difficult to build a relationship with a single conversation. Relationships are built over time and so is your brand. It takes time for prospects to get to know who you are and what your business is about. Consistent content and a consistent message spread across a few well-chosen marketing channels can help you forge customer relationships and strengthen your brand.

Of course, creating content regularly and getting it out there consistently isn’t always easy. When you have so much on your plate, it often gets left by the wayside. As you know, we’re here to help you. And remember, if you choose one of our monthly ghostwriting savings programs here – we’ll take care of planning the topics, researching, writing, proofreading and more.

Whether you do your own content creation or get some help, regular content creation is what will keep you in the mind of your readers, grow your traffic and strengthen your brand.

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

Nobody Else Can Write Blog Posts for Me!

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Are You Locking Out Business Growth?

As you probably know, we write all kinds of content for our clients at All Custom Content. Whether it’s articles, special reports, email messages or blog posts…we cover just about everything.

But sometimes people ask, “How could anyone else possibly write a blog post for me? Blogs are so personal.”

Blogging is a big job and while it’s valuable, it isn’t usually the most directly profitable aspect of our businesses. That means it’s the perfect thing to outsource while you focus on the most profitable activities in your business.

Still, agreed, blogging can be very personal and the transition to getting help with blogging can be intimidating.

So what do you do?… [Read more...]

Dave Bernstein: Keeping in Touch, Of Course!

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Dave BernsteinWe’re learning a ton here. We’ve heard from Therese Sparby and Kelly McCausey on 3 important questions about turning your would-be competitors into profits. I’ve got a new Q&A for you, but first, another reminder to make sure you join us for our Competitors into Profits course. You’ll get the tools, tips and butt-kicking you need to bust out of your marketing shell, so don’t miss it. Join us here.

Now let’s meet Dave Bernstein. He wears many hats and a busy man, indeed. He’s a DJ, does voiceovers and commercials and he’s even a celebrity chef in Pheonix, Arizona. At VIP Voiceovers, he does commercials, testimonials, audio books, phone messages and teleseminar recordings for this clients.

Let’s see what Dave has to say…

With such a busy life and impressive accomplishments in a variety of areas in his life, you know he has to have some great connections and wise advice to share.

"Keep in Touch! Making a contact is no good if you forget about them after 7 days" ~ Dave Bernstein, as shared on Contentrix.com

Q: What difference has building relationships made to your business?

A: A huge difference – almost every client I have has been built on first establishing a personal relationship with someone, which I believe you should always do before asking them for money. It’s about trust, loyalty, friendship, and a little bit of faith, and the combination is essential for any relationship in life, whether personal or business

Q: What have been your best strategies for meeting new and influential people?

A: I’ve used a combination of connecting nationally through seminars (of which I have produced a home study course in the past), local business groups, and even something as simple as picking up a phone and connecting/reconnecting with people. And, most important, I keep in touch – making a contact is no good if you forget about them after 7 days!

Q: What piece of advice do you have for someone who needs to start reaching out more?

A: First, be real. People can spot a phony a mile away. Be yourself. Genuinely want to help people, and never pay mind to those who want to bring you down while doing it. Be yourself out there. Get out of your comfort zone. And give to others, before you take for yourself.

How This Applies To You

I love Dave’s point about there’s no point in making a contact if you don’t stay in touch or ever get in touch again. This is why I discourage people from going crazy friending everyone on social media and why I even challenged you to leave your business card at home (See #4 here). Going through the motions of meeting people does nothing, if you don’t follow up.

Keep the connections meaningful and forget about building up large numbers…it’s just too time consuming. And of course, join us for Competitors into Profits where we’ll keep you on track doing EFFECTIVE relationship-building activities to grow your business.

 

Give Your Readers What They Want - WITHOUT All The Hard Work - Pre-made fully-illustrated step-by-step tutorials make it easy to sell your products, build your list and grow your business. Click here to learn more.

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