Selling Website Advertising: Just Add Traffic…No Marketing Savvy Required?

It’s an incredible opportunity. The Internet levels the playing field for all content publishers, no matter their budget. We can publish and sell ebooks and info-products…no need for a big-time  publisher to take us under their wing. We don’t need to publish an expensive glossy magazine to get advertisers to pay good money for  advertising within our content. It’s a pretty good gig, but it still takes good business skills and marketing know-how.

You may have heard that if you create a high traffic website, advertisers will be willing to pay good money to advertise on your site.

The truth is it can and it does happen.

You may have been given the impression that all you have to do is  focus on building traffic and you’re set.

Read more…

Article Writing Basics: Winning With Article Submissions

I’ve been doing a lot of playing around with article marketing lately with great results. Just to prove that I know what I’m talking about, here’s a screen shot of my current EzineArticles.com statistics:

As you can see I’ve submitted over 140 articles. Most of those have been within the last six months.  I’ve found that the immediate result is a new flow of traffic to my website. But the long term results will also include more inbound links, business branding and potential opportunities (interviews, joint ventures, etc).

What I want to do today is give you some article writing basics on how I’ve worked my article writing and submissions so you can go and duplicate it with your own business. Read more…

The Benefits of Seasonal Content

With Christmas almost here, I’d first like to wish all of our readers a happy and safe holiday season and a wonderful, healthy and profitable new year. And second, I’d like to discuss the benefits of seasonal content.

Yes, it’s a little late to start thinking about putting up Christmas content for this year. But if you’re really feeling the Christmas spirit, there’s no reason you can’t put that creative energy to use and start writing for next Christmas. And there are plenty of other seasons and holidays coming up between now and then, so seasonal content is something that should always be on our minds.

Why? Because it brings in traffic year after year!

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Evergreen Content: What Is It and Why Should You Care?

There was a time when those who wanted the latest news had to wait until 6:00 pm and turn on the TV. Then came cable news networks, which featured top headlines 24 hours a day. Now, if you want to know what’s going on right now, all you have to do is go online.

There’s no doubt that some of the most popular sites online are those that feature the latest news, gossip, technology and such. But if you’re focusing your content exclusively on what’s hot right now, you could be doing yourself a disservice, especially if you are looking for long-term search engine traffic. Including some evergreen content will help you keep the traffic coming in.

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Social Media: Don’t Set It and Forget It

It’s amazing how far social media has come in such a short time. Ten years ago, people who used their computers to communicate with others were often referred to as geeks. Now, the tables have been turned. If you don’t use Facebook, MySpace or Twitter, people begin to wonder which rock you just crawled out from under.

That’s not to say that everybody is using social media. There are still plenty of people who aren’t. But there are enough people who are using it that if you’re not, there’s a good chance that you’re alienating at least some of your customers.

I just finished reading a post over at the Outspoken Media blog about businesses using Twitter. Most of the corporate big dogs are doing it, as well as a rapidly increasing number of small business owners. But as Lisa Barone pointed out in that thought-provoking post, hiring someone to do your tweeting for you and then forgetting about it can easily backfire. Read more…

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