Switching gears from blogging, over the next few weeks we’d like to share an easy way to create content that’s beneficial to your audience AND to yourself as well. We’re talking about the age-old practice of conducting interviews to share content.
Interviews are super easy for a few reasons:
• If you don’t care much for the keyboard, there is little writing involved.
• You can tap into the expertise of someone else and let them provide the content.
• Interviews can be repurposed into other types of high value content.
Chances are that you know several people who have information and value to provide your readers and prospects. Identify someone you’d like to interview and set it up. For example, if you’re a business coach you might interview someone who teaches about creating and using positive affirmations or about leveraging social media – anything related to helping your audience improve their business.
There are a few benefits to sharing interviews as well:
• You establish yourself as a more in-depth source of information in your subject area.
• You get to forge relationships with other key players in your niche as you interview people with established expertise and connections.
• You can even tap into the audiences of those people when they publicize their interview with you. Ongoing interviews are a great way to expand your reach.
• If the person you’re interviewing has a product, you can earn commissions by promoting it as their affiliate in the interview.
So let’s talk about makes a great interview:
• Relevant: Make sure your interviews are relevant to your audience, and offer them some insight and helpful advice they need. When crafting questions, keep your audience in mind or even ask them for some input on what they’d like to know.
• Interesting: Keeping in mind relevancy, draw out stories and anecdotes to connect with the listener. People learn more effectively from stories because they pay attention to them and are more likely to remember them.
• Easy to listen to: If you’re recording your interview, ensure you have good sound quality. You don’t have to buy all kinds of expensive equipment, but make sure you have decent sound without any distractions. We’ll actually talk about equipment and tools next week.
How you can use interviews as content:
• For members only, in order to add value to their investment. Heck, there are plenty of successful membership sites built solely around interviews.
• Share it on your blog or website with your new and regular readers.
• Create a podcast you can share on your website and on iTunes, for added exposure.
• Transcribed and shared as content on your blog, with your members or you can even put the interviews into reports or ebooks. Add them to the Kindle store for even more exposure.
• Segment interviews into easy to absorb pieces. One lengthier interview could bring you plenty of content over time.
• Repurpose “how to” or instructional interviews into workbooks and other high-value content.
• Identify key information and quotes and create graphics, social media posts and other tidbits from the material.
There are so many possibilities with interviews that go well beyond the simple phone or Skype call they start with. Of course, getting everything done does take some work and there are a few ways we can help you with your interviews.
Here are a few things we can do:
• Research and Questions: Conduct research and create compelling and relevant interview questions.
• Transcription: Transcribe the audio and clean it up, so those who prefer to read or are unable to listen can have access.
• Repurposing: Repurpose the material into articles, blog posts, social media updates and more.
If you’re stuck for ideas on content creation this week, why not reach out to someone and ask them for a quick interview. Your audience will get great content, you’ll have made a new connection and if you play your cards right, you’ll even grow your audience.