Crossing the Borders of Content
Written by Kathryn Lang
Creating content specific for your niche does the most for your website. Niche content provides visitors with needed information that draws them back time and again. It also serves to establish your brand and build your expertise in that niche.
Writers find passion and emotion will drive the words created. That can mean content that crosses over from your niche into borders unknown. Your muse may compel you to write something about subjects outside your normal niche, but before you go invading the neighboring niches you need to be sure you can formulate the content so that it continues to work with your own site.
Tops Tips for Writing Crossover Content
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1. Write about events that are unrelated to your website when you are teaming with others for a fundraiser or giveaway. You can pour out your heart about the event and connect it back to your own website through the fundraiser.
2. Current events can light the fires of passion in even the calmest of writers. The great thing for most of us is that these current events often affect our niche in some fashion. Finding that relationship will give you the words to connect current events to your own website and make your content site specific.
3. Not all current events will relate, but those unrelated events can be used as anecdotes for your website or niche. It may take a little creativity to find the parallel, but that creativity gives birth to great content that will bring visitors back time and again.
4. Content may be on the very edge of your niche, but still close enough to the borders to be considered part of your niche. Writing about these outer issues will help you stretch the borders of your niche and give you the opportunity to expand your content.
5. Guest writers can make it possible to stretch into other borders. A guest post from a site related to your niche but not necessarily in your niche will open up even more fields of content for you to write.
The needs of your visitors have to be the driving force of all the content that you create. Although it may make your muse happy to vent about current events or your mother –in-law, the content will do very little to build your website if you do not find a way to make it relate to your niche.
Crossing the borders of content can be done with flair and creativity. The right crossings can even open up the content territory giving you more to write about in the days to come. Find ways to relate the new content to your current site and you will make your muse happy and your visitors satisfied.
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About the Author
Visit Kathryn online: KathrynLang.com
Everybody says "Content is King", but what does that mean for you? 
Stacey says:
Thank you Kathryn. Great ideas for reaching more of your targets.
Kathryn Lang says:
Stretching our content, our visitors and our own experiences will make websites more rounded. The important thing is to make sure that it still relates to the main focus of your site.