Does Your Content Have Impact?

Have you ever stepped back to analyze why some articles or blog posts make you laugh, cry and take action and others just leave you feeling absolutely nothing? Do you know how your content affects your readers?  Does it move them?  Connect with them? Does it take a firm grip; embed itself in their memory so they’re talking about your content with friends and associates? To create this effect, consider tapping into three fiction-writing concepts: •    Hook •    Pace •    Show don’t tell Why These Fiction Concepts Work for Your Non-Fiction Content While I’ve been writing content and copy for a number of years, I have actually been a fiction writer all my life.   I also review romance novels for a national magazine.  When I quit my day job to become a web content writer, I quickly realized the overlay between these two formats. Let’s take a look these fiction concepts individually and how you can apply them Read more...

Helping the Great Content Market Itself
But I Still Want Conversions

Just read Problogger's "The Myth of 'Great Content' Marketing Itself" and realize we're in the thick of it right here at Contentrix. When people look at great blogs that are ultra-popular, they might assume that it was just the great content that drove everyone there. I agree with Darren's statement that: "Each of the above statements has elements of truth to it. Many bloggers have built successful blogs on the back of great content. However there are almost always other factors at play." But it's rarely the content that completely drives it. It's connections and visibility that brings people in. Word-of-mouth has a definite role, but for word-of-mouth to really take off, you still need those connections and visibility to start with. I'm facing this reality here now. Contentrix has only been officially live for a couple of Read more...

How to Write a Product Review

When you want to buy a new product, it is logical to ask someone you trust what they know about the product. For the article writer or blogger, one way to get noticed, build that trust and create traffic (plus earn money through affiliate links)  is to write product reviews for your products and others. A snippet about this product or that won’t cut it. You need a structured article that answers all of the questions buyers like you might have. Here are a few pointers for writing well-read product reviews. 1. Mention the product in the title. Some people think of titles like, “The Last Mop you’ll ever need.” That’s great, but without pointing specifically to a brand of mop, this article will be passed over for one that does. Instead you can say, “Swiffer WetJet: The Read more...

The Mom Market – Still HUGE!
Reach Them with Online Content

After Eric shared the 26 ideas of what to do with ebooks from Mom PLR Ebooks, I thought it was just as fitting that we share this informative article from the same source (co-written with my own All Private Label Content). While the  ebook ideas work for any market, this article focuses on delivering content to today's tech-savvy mom. And interestingly enough, even if you don't specifically target moms with your business, they are likely to have some influence on your market. So with that in mind, let's get to the article... Marketing to Digital Moms: How To Reach Out To Today’s Tech-Savvy Moms Gone are the days when the word “Mom” conjures images of a female who cannot operate the video recorder or navigate her way through the latest videogame, and only switches on the Read more...

What to Do with Ebooks:
26 Things for Your Business

Last week, I shared 31 ideas for using special reports in your marketing. Let's follow that up with some ideas for ebook. The ideas come from Mom PLR eBooks (use coupon code: "ebookboost" to get your first month for only $5) and we thought you might find them handy. Some ideas may overlap with the special report ideas, but I'm sure you'll find some new gems and good reminders. 1. Break up the eBook into blog posts or articles for your site. Publishing fresh content frequently is a good way to build up traffic. 2. Answer questions. Use content from the eBook to respond to questions in Yahoo! Answers and discussion forums in your market. Of course, add a link to your site. 3. Turn the eBook into a training tool for your affiliates. Good affiliates are Read more...

15 Quick & Important Reasons Why
You Should Be Working with a Ghostwriter

If you’ve been running a business on the internet for any amount of time then you know that people value information. When you want to know the best coffee to buy (isn’t it Starbuck’s?) you check reviews online. For moms, determining the best way to get a newborn on a sleeping schedule may mean accessing the Web at 3 a.m. One of the best ways to find and keep customers is to offer them something to keep them coming back again and again. Sounds simple huh? If you are a business team of one then not so much. Here are fifteen simple reasons why you really want to try ghostwriters. Some you already may have already learned the hard way when that two-week old content started to stink up your website. 1.They know the written word. That isn’t to say that you are not a fair writer but ghostwriters do it every Read more...

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