15 Quick & Important Reasons Why
You Should Be Working with a Ghostwriter

Written by Garnet Miller · Print This Article

If you’ve been running a business on the internet for any amount of time then you know that people value information. When you want to know the best coffee to buy (isn’t it Starbuck’s?) you check reviews online. For moms, determining the best way to get a newborn on a sleeping schedule may mean accessing the Web at 3 a.m. One of the best ways to find and keep customers is to offer them something to keep them coming back again and again. Sounds simple huh? If you are a business team of one then not so much. Here are fifteen simple reasons why you really want to try ghostwriters. Some you already may have already learned the hard way when that two-week old content started to stink up your website. 1.They know the written word. That isn’t to say that you are not a fair writer but ghostwriters do it every Read more...

Think…Errr…Write Before You Speak

Written by Alice Seba · Print This Article

think For the most part, we're still stuck in the so-called dark ages at Contentrix. We like to work with and communicate with the (VERY EFFECTIVE) written word. Sure, we do audio interviews and even some video - but it all comes back to our roots - words. And seriously, if you want polished multi-media content - written words. Every interview or video I've created (or at least the good ones...I apologize for the others), started with detailed notes, a script or some kind of written guideline. I'm not an accomplished speaker - just a half-decent writer - but having done my silent homework first helped create much more polished and informative audio and video marketing pieces. Just look at or listen to some of the content some people have out there. It's awkward. It's Read more...

7 Simple Ideas for Article or Blog Topics

Written by Kathryn Lang · Print This Article

A great idea can go a long way towards making a great article or blog post. Writing posts for your website every week, every day or multiple times each day can quickly eat away at all the ideas that you might have stored up. Having simple article layouts for each day of the week will make writing and posting consistently a little easier. Tips for Article & Blog Topics:

Link love

Best of the best

Some Feedback on the Blueprints

Written by Alice Seba · Print This Article

We've been hearing some great feedback on the Contentrix Blueprints - THANK YOU! Our goal is to provide bit-sized pieces of information and handy references that people will print out and consult anytime they get stuck with their content marketing. So far we have:

Headline Blueprint: Tons of templates and ideas for your headlines, titles & subject lines.
Content Idea Blueprint: Find endless ideas and topics for all your content creation.

And here's a little feedback I received just this morning: omarmreyes

If you'd like to share any feedback or suggestions for future blueprints, I'd be MOST grateful. Thanks!

Content & Copy:
4 Ways to Merge Your Goals for Better Results

Written by Alice Seba · Print This Article

merge A lot of people tell me that content and copy are two completely different things. They say:

Content is meant to inform, build relationships and shouldn't necessarily sell.
Copy is meant to sell a prospect on a product, offer, etc.

Well, I challenge you to consider:

What's the point of content if it doesn't get your reader TO DO something? Relationships are well and good, but we want to build relationships that cause our prospects and customers to take action on what we share.
And besides, good copy also informs, builds relationship AND convinces your reader to buy, sign up, etc.

In reality, content and copy are more similar than you might think. Of course, that doesn't mean you have to turn your articles or your blog posts into hype-filled sales Read more...