Suffering from Fuzzy Thinking? How to Add Clarity to Your Content

Every once in a while I find clarity eluding me. At those times, the article, report, post or book I’m writing just doesn’t seem to have flow and nothing looks or sounds like I want it to sound.  After many years of writing everything from romantic fiction to business courses, I’ve realized fuzzy thinking is caused by a number of things.  The good news is, knowing how to recognize fuzzy thinking and sweep it away is the key to writing quickly, and clearly, time after time. Fuzzy thinking is caused by “the lacks”: Lack of food. It’s not often I forget a meal but if I have a task list a mile long and am feeling under the gun so to speak then food seems to get forgotten or shoved to the bottom of my task list.  AND eating junk food, rather than brain food, always creates fuzzy thinking.  Eat and eat Read more...

The Opening Paragraph: Get Their Attention

You’ve just written a fantastic title. It's a great hook that would get anyone interested in your article. Now that you have that title, the first paragraph has to be equally as dynamic to hold the reader’s attention. The first paragraph of your article does many things: First of all it tells the reader what you will be talking about. Second, it tells the reader why they should be interested. Third, it does both of these things in such a way that the reader can’t help but keep their eyes glued to the screen until the last word is read. We are assuming that your paragraph will contain at least three sentences. Three to four sentences is good for your opening paragraph. You don’t want to give away too much, but just enough to peak your reader’s interest. The first paragraph Read more...

Subject Lines Matter: 8 Tips to Pique Your Subscriber’s Curiosity to Open Your Email

Email has become the communication method of choice for many marketers, including those with businesses that aren't based online. It's easy to see why. You can send an email to a list of targeted prospects at a tiny fraction of the cost of sending out a direct mail piece or conducting a telemarketing campaign. Unfortunately, the ease and low cost of sending emails has also made it an attractive way for unscrupulous individuals to send out communications. You know, spammers, phishers and the like. Pretty much everyone with an email account has had their fill of these lowlifes. And it has made most of us hyper-vigilant about avoiding them. Spam filters have evolved to the point where they can keep the majority of spam out of our inboxes. But some still gets through. Between this and the fact Read more...

Special Reports – Stuff to Do With Them

After being in the information product game for 8 years, I've put together a ton of (I have no idea how many) special reports. Sometimes I sell them, sometimes I use them for marketing purposes. It really depends on my objective, but there are so many thing you can do with reports and they don't take too long to put together. Here are 31 ideas, in fact. They come from the Special Report Club - which is a monthly membership that offers pre-written reports in the Internet marketing niche. By the way, if you are in the market for these type of reports, you can enter coupon code: "save10" to get $10 off your first month. Back to the 31 ideas for your next special report: 1. Sell it – and keep all of the profits. The most Read more...

Content Writer’s Fatigue? Banish It With These Tips

One of the secrets of successful content marketing is consistency. If you want to reach more prospects and subtly sell them your products, you've got to get the content out there. That likely means sticking with a content publishing schedule or the whole content marketing thing gets thrown out the window. You know how it goes, "I'll do it tomorrow" becomes "I'll get to it next week" and so forth. The easiest way to avoid what I call writer's fatigue (you know, when you just don't feel like writing anymore)  is certainly to hire a ghostwriter or grab some PLR. Then it's somebody else's job to come up with the content and you're off the hook. :-) But I assume you're reading this because you write some or all of your own content. Here are some tips Read more...

« Previous Page — Next Page »