25% Off PLR Coupon Code

If you’re ready to kick your content publishing into high gear or just simply need a few extra articles, here’s a coupon code to help you do that:

Coupon Code: 7BA94
Discount: 25%
Expiry: October 6, 2009

You can use for it for any bundles, press release packs or the first month of a new membership. And yes, you can use the coupon more than once, as long as it’s before the October 6 expiry date.

Choose your PLR Content at All Private Label Content…and just enter your coupon code on checkout.

And of course, if you choose (or already have) a monthly membership, you get a complimentary license to Speedy APLC Publisher, making it a snap to upload your content to your Wordpress site.

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12 Ideas for Using PLR Content

If you need content but don’t have the time or inclination to write it yourself, private label rights content, or PLR for short, can be a lifesaver. PLR is written and sold to multiple buyers, who are allowed to claim it as their own and modify it at will. You can get quality PLR geared toward a variety of niches from All Private Label Content.

PLR content can save you time and money, and there are all sorts of ways you can use it. Here are a few ideas to get you started.

1. Create a mini-site. Niche PLR is great for quickly creating sites geared toward selling affiliate products. Just add in your affiliate links, and you’re all set!
2. Turn PLR articles into blog posts for your blog. Keep some articles on hand to use when you don’t have the time to sit down and write a post. You’ll never have to worry about keeping fresh content on your blog.
3. Use articles as guest posts for someone else’s blog. Writing guest posts is a great way to establish yourself as an expert and get new visitors to your blog or website. And there’s no harm in making it a little easier on yourself by just adding your own touch to an article that’s already been written.
4. Rewrite and submit articles to directories. Webmasters who use your article are required to leave your byline and links intact, so this can result in lots of exposure and links back to your site.
5. Use it in an ebook or special report. PLR works nicely for rounding out ebooks that aren’t quite long enough. Or you could go the opposite route and write additional content to go with a few of your PLR articles.
6. Create a Squidoo lens or Hub Page using PLR articles. This is another effective way to get backlinks.
7. Use it as the basis for a YouTube video. Coming up with ideas for video marketing just got a whole lot easier!
8. Use it in your ezine. Why struggle to write new articles every month if you don’t have to?
9. Use it in your podcast. Turning PLR articles into audio gives them a whole new purpose.
10. Add it to printed promotional materials. Direct mailings, flyers, newsletters – the possibilities are endless.
11. Turn it into a checklist or cheat sheet. This won’t work for every article, but many can be reworked into other useful items such as these.
12. Incorporate it into a press release. Articles that contain statistics and other interesting facts work very well for this purpose.

PLR articles make great content for your website, but there’s so much more you can do with them. Think outside the box and see how many more ideas you can come up with. And if you’d like some free PLR to get your feet wet with, you can get it here.

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Editing Your Ghostwriter’s Work

Once your ghostwriter has handed in the completed project, it is your turn to go to work. You get the fulfilling job of editing their work. Here is where the rubber meets the road.

Before we go any further, first things first. If you are not the kind of person who has a head for grammar and the like, it would be a wise idea to have a proofreader/editor on your payroll. They can be added to Basecamp just like the writers. Giving them access to each project allows them to go ahead and do their thing right away. They can forward the finished product on to you for final approval.

For the rest of us who have at least written content before, here are a couple of tips if you want to give editing the old college try.

1. Provide your ghostwriter with a set of guidelines for your content.This will make like easier for you in the long run. include information like: formatting requirements (spacing, font, and etc.), grammar rules to follow (such as AP Stylebook) and what type of document to use for delivery (Word, plain text).

2. Ask them to do a self-edit first.It usually goes without saying for professional writers, but you will get some newbies. Don’t be afraid to offer them a chance because everyone needs someplace to begin. Simply using spell checker eliminates most of the simple grammatical errors that will drive you crazy.

Beyond the basics of grammar, there are other editing errors that can become a point of contention if you let it. Remember that this is a business relationship and one thing that keeps businesses strong is communication.

Here are a few issues that would need to be addressed right away:

• The “voice” is not being captured consistently
• No command of the subject matter
• Unfocused content
• Client instructions not being followed to the letter

Each of these situations is even more important than the grammar piece. You can use spell checker if you have to, but to correct the above examples, you’d have to rewrite the content and that is what you are paying the ghostwriter to do.

Solutions at Hand

You didn’t think I would leave you holding this hornet’s nest did you? There are ways to handle each one, but you will need a professional attitude to do so.

1. Whenever you assign a project, have the ghostwriter turn the work in three to four days before the due date. This allows time for them to revise their work if they need to without blowing your deadlines.

2. Tell the writer specifically what is wrong with their work. They are professionals and they can take it. If they didn’t follow directions, tell them that and ask that they reread the information.

3. Ask clients for samples that demonstrate what they want. Samples are guidelines that you can pass on to the writers. Most clients will be happy to help if it means getting their work done correctly the first time.

Editing is necessary if you want your clients to receive the clean, composed work that you desire to be known for. To that end, addressing editing issues with your ghostwriter  in the beginning, makes the job easier for you.

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How to Write Amazing,
Inspiring, Jaw Dropping Content

The trick to writing content that captivates, inspires and motivates?

Focus.

Eliminate all distractions when you write.

Why?

Because multi-tasking is a myth.  It’s just not possible.  I’m not here to argue with you about the validity of multitasking or if you can do it or not.  The science is in and it has been for a long time – your brain is incapable of doing two things at once.  (Despite many years of believing I could multi-task, I finally had to face the facts – I’m not equipped!)

If you’re, and this is just an example, watching Oprah while you’re trying to write an article, you can bet your attention is divided and neither task is getting the full value it deserves.  You’ll learn more from Oprah and have a better time if you close your laptop or you’ll write a better article/blog post/ report/ review, whatever, if you turn off Oprah.  Tivo it if you must.  Just turn the darn thing off.

Turn off the radio

Close the door to your office

Tell your kids SpongeBob is on (I know bad parenting but this is your business we’re talking about)

How do I know all of this?

I have two dogs, a cat, two female children who love to talk, a penchant for daytime TV and a husband who also works from home.  Believe me, I know distractions!

I also know that to write truly good content, you must get rid of the distractions.

There’s a side benefit too – you’ll write that wonderful, amazing, inspiring and jaw dropping content much faster than if you’re trying to Tweet, Facebook, cook dinner and find out what Luke is doing on General Hospital while writing your next blog post.

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How to Find and Scrutinize Guest Blogging Opportunities

Building a following on your blog requires building up your name recognition. One of the easiest ways to do this comes from writing for other websites in your niche. The trick to writing guest posts can be in finding the opportunities and then determining if those opportunities are best for your needs (and if you are best for that site).

Finding Guest Blogging Opportunities

• Visit blogs that are related to your blog niche. Make comments and get comfortable with the voice on those sites. After developing a relationship with the blog owner then offer to provide guests posts to the blog owners when you read about an upcoming vacation, family issues that are distracting the blog owner or sicknesses. Not only do you get your foot in the door as a guest blogger but you get to help someone else that is in a tight situation.

• Watch job listings. There are times when some websites will post job listings for guest blogs. Apply for those jobs that fall into your niche and that you can have a continued passion for creating posts.

• Consider inviting others to guest blog on your website. The thank you may be a reciprocal invitation back to you to guest blog on their websites.

• Ask for references. Once you guest blog for one website owner and feel confident in your relationship then ask for referrals to other websites for additional guest blogging opportunities.

Signs that the Guest Blog is a Good Choice

1. The blog where you will be writing is a subject where you have existing knowledge and passion and will require only limited research.

2. Your posts will be linked back to your own blog or other products potentially providing you a boost in page ranking but definitely opening up the chance for new readers to stop in at your website after reading your guest blog post.

3. You will be given a byline or author block so that the readers will begin to recognize your name and be drawn to your other writing.

4. The blog has a higher page rank than your own and can serve as a clip for future queries and job applications.

5. The owner of the blog where you will be guest posting is willing to offer some compensation for your material or you reserve the rights to all of the material that you produce as a guest blogger.

Deciding to become a guest blogger can be a tough one particularly for writers that are in the process of launching a freelance writing career. Most positions as a guest blogger do not provide much (if any) monetary benefits. The good news is that if you scrutinize guest blogging opportunities you may find many guest blogging positions that offer benefits that outweigh monetary compensation.

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How to Stand Out From Your Competition

Freelancers face fierce competition. In Elance, the largest online marketplace for outsourcing, 99,150 service providers are vying for 26,393 jobs. That’s almost 4 freelancers for every job posted.

How do you stand out from the sea of service providers, especially those who are willing to work for peanuts?

The answer is not to work for half a peanut. The answer is to position and market your services more effectively by having a Unique Selling Proposition (USP). Yes, just like a consumer product, freelancers need a USP.

BusinessDictionary.com defines a unique selling proposition as:

Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands.

The definition above is for a consumer brand or service, but it can be applied to a freelancer’s services as well.

Let’s break it down:

A real or perceived benefit…

What benefit do  your clients enjoy when they work with you? What happens to your client as a result of hiring you?

If you’re having trouble distinguishing between features and benefits, think of it this way: a feature is something observable about you or your service. For example: you work fast and efficiently. A benefit is something that happens to your client as a result of hiring you. For instance: your client makes more money.

… differentiates it from competing brands…

Do you offer something unique, that your clients can’t get from another service provider? Or do you promise something that a dozen other freelancers can also deliver?

If you’re a writer and all you can promise is to deliver five 600-word articles a day, then you’re not unique enough. Fast writers are a dime a dozen. But if you can spin 12 unique articles for one keyword phrase in the , then you may be on to something.

… and gives its buyer a logical reason to prefer it over other brands.

Do you promise something your clients really want? Do you know what your clients want? (Take note: we’re talking about your target clients’ wants, not their needs – two very different things!)

Here’s where knowing your target clients really pay off. What are they really looking for in a virtual assistant? Or a web designer? If you care to dig deep, the answers may surprise you.

Your USP Is Content

Once you have put together your USP, treat it like a piece of content you need to communicate to your prospective and existing clients. Put your USP at the bottom of your emails. Make it part of your signature in online forums. Make sure it’s in your social media profiles. Display it prominently on every page of your professional website. And certainly place it on your business card. Write an expanded version for your online bios.

If you need more help with formulating the USP of your freelancing business, join a free webinar by TheSavvyFreelancer.com on Thursday, September 24, 2009, 9 pm EST. We’ll go over specific elements to consider when you construct your USP.

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