How to Stand Out From Your Competition

Written by Alexis Rodrigo · Print This Article

Freelancers face fierce competition. In Elance, the largest online marketplace for outsourcing, 99,150 service providers are vying for 26,393 jobs. That’s almost 4 freelancers for every job posted.

How do you stand out from the sea of service providers, especially those who are willing to work for peanuts? Read more…

Keeping Your Writers On Task & On Schedule

Written by Garnet Miller · Print This Article

Ghostwriting has its advantages for the online business owner including helping you to meet your business commitments. But, having people working for you also adds managerial duties to your schedule. Handling multiple writers and projects requires that you stay on top of things so they run smoothly. Running an online business is mostly a force of one getting things done. As your business grows, it may become necessary to hire others to help you. This is the reason you decided to use ghostwriters in the first place. Your writers are professional and good at their job. It would be erroneous to assume that you are their only client. So, while you are juggling various projects, so are they most likely. To keep it all together, a schedule is needed for each of your writers and their projects. Using a Read more...

Who’s Afraid of the Big Bad Sell?

Written by Alice Seba · Print This Article

afraid Piggy-backing on my post about blogging to the frugal, it’s often people who love to write and share who get into blogging/ content marketing as a means to earn a living. Some of these writers are great sales people, but in many cases they’re not (at least not yet). If the above describes you – don’t worry this can be fixed. First remind yourself of a couple of things:

You started this gig because you wanted to earn money… so it’s time to start doing that.
Your readers are also consumers (everyone is)… so consider it your obligation to guide them to the right products. In fact, your readers may come to rely on you when it comes to advice on products.
People who get annoyed at the suggestions of purchasing a product aren’t your target market.

Write More Effective Emails with AIDA

Written by Alexis Rodrigo · Print This Article

In university advertising class, one of the first things I learned was AIDA. This acronym stands for the four stages a piece of advertising should take its readers through - if it is to be effective. What is AIDA? AIDA stands for: Attention Interest Desire Action Let's see how you can apply AIDA to write more effective emails. 1. Get their ATTENTION with a compelling subject line. Chances are, your readers get at least a dozen emails a day. How do you make sure they open yours, when they have so many other messages competing for their time and attention? You grab their attention with a subject line that conveys both importance and urgency. One of the best ways to write an email subject line is by promising a benefit or answering the question, "What's in it for me?" For example: "How to schedule 60 posts in 5 minutes in your Wordrpess blog" You can find more tips for writing great subject lines Read more...

Power Words: Pack a Punch in Your Content

Written by Kristy Pruitt · Print This Article

punch If you've dabbled in copywriting, or even if you've just heard about it in passing, you've probably been exposed to the concept of power words. These are words that are highly effective in making sales. They aren't just words that someone drew out of a hat. The so-called power words have been the subject of much testing and analysis, and they've been proven to result in conversions. It's not hard to understand why someone would want to use power words in sales copy. Who wouldn't be willing to use certain words in an effort to make more sales? But power words can also help you make a greater impact with your content. They can keep your readers interested and make them want to come back for more. So, what are these power words that I speak of? You Read more...