How to Stand Out From Your Competition

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Freelancers face fierce competition. In Elance, the largest online marketplace for outsourcing, 99,150 service providers are vying for 26,393 jobs. That’s almost 4 freelancers for every job posted.

How do you stand out from the sea of service providers, especially those who are willing to work for peanuts? [Read more...]

Keeping Your Writers On Task & On Schedule

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scheduleGhostwriting has its advantages for the online business owner including helping you to meet your business commitments.  But, having people working for you also adds managerial duties to your schedule.  Handling multiple writers and projects requires that you stay on top of things so they run smoothly.

Running an online business is mostly a force of one getting things done. As your business grows, it may become necessary to hire others to help you. This is the reason you decided to use ghostwriters in the first place.

Your writers are professional and good at their job. It would be erroneous to assume that you are their only client. So, while you are juggling various projects, so are they most likely. To keep it all together, a schedule is needed for each of your writers and their projects.

Using a tool like Basecamp is great for helping you to manage your writers and projects without getting a daily headache. we all know though that a tool only works when we use it and use it often.you can set milestones for projects, communicate with writers and utilize other features to keep them on track.

Here are some suggestions for communicating with your writers to help them keep to the schedule without nagging them to death.

1. Stress due dates in the beginning. When you assign a project, always try to give your writers a tentative due date. The date will allow at least four or five days for them to work (unless it is a rush job) and at least a day or two for you to review and edit their work before uploading the finished product for the client.

2. Ask for confirmation of the project assignment. This is real life. Writers can have technical difficulties like power outages, Internet glitches and vacations (not difficult for them). With that in mind, a confirmation lets you know whether they can handle the project or not. If they can’t, it’s better to know in 24 hours so you can reassign than four days later when you’ll have to pay someone else extra to get it done on time.

3. Send a reminder halfway through the project. Things slip our minds at times, especially when we get busy. A reminder can jog their memory and also give you a chance to get an update on their progress. With Basecamp, milestones are automatic reminders that can be delivered to your writers.

4. Give credit where credit is due. When projects are delivered on time, be sure to give your writers a pat on the back. As an entrepreneur, you are used to motivating yourself, but it is also nice to hear from others that their hard work is being noticed. When clients give you positive feedback on their finished products, pass it on to the writers.

Managing writers is not an easy task but it also doesn’t have to create havoc. From the beginning, let your writers know your expectations so there are no surprises later on. Keep the lines of communication open so any problems can be dealt with in a timely manner to avoid missed deadlines.

BlogCPR.com

Who’s Afraid of the Big Bad Sell?

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afraidPiggy-backing on my post about blogging to the frugal, it’s often people who love to write and share who get into blogging/ content marketing as a means to earn a living. Some of these writers are great sales people, but in many cases they’re not (at least not yet).

If the above describes you – don’t worry this can be fixed.

First remind yourself of a couple of things:

  • You started this gig because you wanted to earn money… so it’s time to start doing that.
  • Your readers are also consumers (everyone is)… so consider it your obligation to guide them to the right products. In fact, your readers may come to rely on you when it comes to advice on products.
  • People who get annoyed at the suggestions of purchasing a product aren’t your target market. Stop justifying pleasing those that cannot be pleased with your efforts at profitability.

Get Prepared:

  • Learn copywriting. Sign up for free tips here or take a quiz to asses your copy powers.
  • Copywriting doesn’t always mean a hard sell. Using your new found copy skills will allow you to naturally and effectively incorporate copy elements into your content.
  • Study the masters: Find some writers/bloggers that incorporate calls to action into their content well. If you read their content and are compelled to act, study what they do and try to implement some of what they do. You still want to keep your own style and voice, but by implementing certain aspects… you start to incorporate things more naturally.
  • Inform as you sell: It’s not either or, you can be helpful as you sell. Whether it’s a detailed product review or illustrating exactly how a product works, you can be helpful while you sell.

If you need more help…

Here are some more Contentrix Links you might find useful:

  1. Write More Effective Emails with AIDA – by Lexi
  2. Power Words: Pack a Punch with Your Content – by Kristy
  3. Incorporating Calls to Action into Your Blog Posts for Better Results – by Kristy

And don’t forget to grab your Contentrix Blueprints – they’re easy-reference guides for each aspect of your content marketing.

BlogCPR.com

Write More Effective Emails with AIDA

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In university advertising class, one of the first things I learned was AIDA. This acronym stands for the four stages a piece of advertising should take its readers through – if it is to be effective.

What is AIDA?

AIDA stands for:

Attention

Interest

Desire

Action

Let’s see how you can apply AIDA to write more effective emails.

1. Get their ATTENTION with a compelling subject line.

Chances are, your readers get at least a dozen emails a day. How do you make sure they open yours, when they have so many other messages competing for their time and attention?

You grab their attention with a subject line that conveys both importance and urgency.

One of the best ways to write an email subject line is by promising a benefit or answering the question, “What’s in it for me?”

For example: “How to schedule 60 posts in 5 minutes in your Wordrpess blog”

You can find more tips for writing great subject lines here.

2. Pique their INTEREST in the first paragraph.

Ok, so your reader actually clicked your email open. How do you keep them reading? You pique and sustain their interest.

Don’t be roundabout in your writing – get to the point, and fast!

Pretend you’re writing a news article. The first paragraph should contain the whole story – what? when? where? how? who?

Example: “I just wanted to share with you a new WordPress plugin, which lets you automatically upload blog posts and schedule them for publication in a matter of minutes. And you can get it for free.”

And then you can go into details farther down the email.

3. The rest of the email should tap into their DESIRE.

Your readers are reading your email – now what? Don’t leave them hanging.

Tap into their desires by offering a solution to their problem, or an answer to their question.

(Uh, you are offering a solution, aren’t you? If not, then what are you writing the email for?)

Example: “This plugin usually retails for $47, but I know one way you can get it for free today.”

4. Make them ACT.

The ultimate measure of a successful email is the number of readers who click on the link in your email. To achieve this, you need a clear call to action.

And for heaven’s sake, have only one call to action.

Example: “Click here to download this WordPress plugin for free – until midnight tomorrow only:”

Don’t have so many links in your email that your readers get confused – and leave (Links at the bottom of your message, including the “unsubscribe” link, don’t count, of course).

When you give too many choices, oftentimes your reader makes the easiest choice of all: doing nothing.

So have one clear call to action and one link to click. You can mention the link several times throughout your email, at least twice, even three times if it’s a long email.

In summary, an effective email should: catch the reader’s attention; sustain their interest; arouse an intense desire; and, move them to action.

Remember AIDA next time you write an email. You’ll find your open rates and click-through rates shoot up.

PS: Incidentally, there IS a WordPress plugin you can use to upload and schedule posts in minutes, and you CAN get it for free. Click here to find out how.

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

Power Words: Pack a Punch in Your Content

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punchIf you’ve dabbled in copywriting, or even if you’ve just heard about it in passing, you’ve probably been exposed to the concept of power words. These are words that are highly effective in making sales. They aren’t just words that someone drew out of a hat. The so-called power words have been the subject of much testing and analysis, and they’ve been proven to result in conversions.

It’s not hard to understand why someone would want to use power words in sales copy. Who wouldn’t be willing to use certain words in an effort to make more sales? But power words can also help you make a greater impact with your content. They can keep your readers interested and make them want to come back for more.

So, what are these power words that I speak of? You can find numerous lists of them online, and they’re not all the same. Some of the words on some of the lists have been subject to a great deal of debate as to their effectiveness in making sales. But when writing content, your main concern is making an impact. Here are some words that fit the bill nicely.

  • “Free” and related words – Have you ever met anyone who didn’t like to get something for free? “Free,” “complimentary” and “gift” are three words that are bound to get your reader’s attention.
  • Words that indicate a great deal – When we walk into our favorite store, we’re often drawn to signs that point out a “sale” or “clearance.” These and related words such as “discount” and “affordable” can also make an impact in your content.
  • Promise words – Marketers often offer a guarantee with their products. The percentage of customers that take advantage of it is usually quite low, yet having that promise that the product will work as expected makes them more confident in making a purchase. “Guarantee”s and “promise”s can also serve to keep your reader interested.
  • Money words – Anything that will allow your readers to make more money is sure to pique their curiosity. “Money,” “wealth” and “cash” are words that few can resist.
  • Words that promise to make one’s life easier – The easy way to do something isn’t always the best way, but it’s almost invariably the preferred way. Tell your readers that something is “easy,” “simple” or “quick,” and they’ll be eager to learn more.
  • Descriptive words – We’ve touched on this with “free,” “easy” and the like, but the more descriptive you can be, the more interested your readers will be. Would you rather read “a book” or “an outstanding book?” Would you rather use “software” or “powerful software?” Positive, descriptive words are surefire attention getters.

If you want your content to command attention, these power words are guaranteed to do the job. They have brought great wealth to those who have used them in sales copy, and incorporating them into your content is quick and easy. And best of all, using these words is absolutely free!

How was that for a powerful paragraph?

Free Outsourcing Content Guide

Thinking of hiring a ghostwriter, but have concerns? Download your free 21-page step-by-step guide that shows you how to save time and maximize your profits through content creation. There’s no charge, just a quick opt-in required and you can unsubscribe any time. It's a real eye-opener and completely simplifies the content creation process for any online business owner.

Click here to get yours.

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