PLR Review: All Mom Content

Take a peek inside the All Mom Content Membership. 51 pieces of original and fully editable content for the mom market each and every month. By the way, All Mom Content comes with a free license to Speedy APLC Publisher, a must-have for PLR and Wordpress publishers.

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Beyond Articles: 10 Creative Ways to Distribute Your Content

So you’ve got a great article written. You’ve done your keyword research and placed it in strategic but natural places throughout your article. The article is informative and engaging, and it has a compelling call to sign up for your newsletter.

What next? Put your article to work – again and again. Of course, you would submit it to an article directory or post it on your blog.

But don’t stop there. That one article can become a stream of content to help promote you and your business.

Here are 10 ideas to get you started:

1. Read you article aloud and record it into an mp3 file. Submit the audio to AssociatedContent.com.

2. Take the mp3 audio and create a slideshow presentation around it. Share the slideshow in AssociatedContent.com or Slideshare.net.

3. Turn your slideshow into a video. If you created the slideshow in PowerPoint, you’ll need software to transform it to a video format. Upload your video to YouTube and other video sharing sites.

4. Take pieces of your article to create a Squidoo page or several.

5. Create an audio podcast with your mp3 recording.

6. Make a video podcast with your video.

7. Break the article into an e-course to be delivered through your autoresponder.

8. Got related articles you’ve already written? Put them together into a special report or ebook.

9. Use part of your article to respond to questions in Yahoo! Answers and discussion forums in your niche.

10. Snip your article into value-laden Twitter tweets.

There you go, 10 different ways to use a single article – and you haven’t even had to spin or rewrite it.

Maybe next week….

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Use Reddit.com to Build Readers

Reddit.com is a source for finding what is popular and new on the web. It is considered a social news website and provides one more opportunity for you to share content from your own site. Getting a high placement for submissions to Reddit.com will help drive more visitors to your website.

Users of Reddit.com supply the content and decide on the importance of that content. The idea behind the site is that the community will vote on the good content and push that content to the front page. It is designed so that the information will be constantly moving and filled with fresh and interesting links.

The name of the site comes from a play on words: I READ IT on Reddit.

It is easy to get involved with the community on Reddit.com. All that you are required to do is to set up an account. You can then begin submitting your links and also voting on the submissions that you like or dislike. Positive votes give the submissions a score of one. Negative votes are a negative score of one. The submissions that reach the #1 spots are those with the highest positive scores.

Reddit.com was started in 2005 by Steve Huffman and Alexis Ohanian. The company expanded over the next year and was acquired by Wired in 2006.

Using Reddit.com can be a great way to drive visitors to your websites. There are some tricks and tips that you need to know to help you make your submissions rise to the top.

Tips for Reaching the Top on Reddit.com

1. Make sure that your submissions are relevant to the category that you are submitting to. The more help that you provide to your readers then the more up votes that you will receive. Up votes mean a higher position in the ratings and a higher rating will drive readers to your site.

2. Offer something that is new and useful. Just repeating what you have already read will not push you to the top. Providing powerful, new content will not only get your writing attention but will help to push your writing to a better level all around.

3. Focus on being yourself. Be sincere and honest with your content. This will push your submissions up on Reddit.com but will also help build your overall authority in your niche.

What Others Say about Reddit.com

Webtrends on about.com gives you a quick overview of the pros and cons of using Reddit.com.

CenterNetworks gives you some of the first impressions of the benefits of Reddit.com, an overview and also competition.

Apppappeal.com gives you a more complete overview of the Reddit.com website.

Reddit.com is a social networking tool that you can use to help expand your web presence.

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Phrases and Terminology to Use when Communicating with your Ghostwriter

Sometimes it can seem like you and your ghostwriter are on a different page. It’s as if the two of you are speaking two separate languages. Well, I’m here to help with that. Here are some phrases and terms that can be helpful to you when trying to get the very best from your ghostwriters.

Types of Content

Usually your content needs will extend to articles for websites or blog posts for blogs. The basic difference is the length but the concept is the same. but, sometimes, you may need the occasional press release, special report or email templates.

1. Press Release – A press release is a self-promotional tool that highlights a new product you are introducing, a new website or even a new program.
2. Special Report – This is a short report of 5-10 pages that focuses on one subject. There is an introduction, body and conclusion.
3. Email Templates – This is a tool that can be provided to members of your affiliate program to use for email marketing your product. All an affiliate has to do is plug in their name and website.

Terminology for Ghostwriters

1. Voice – This pertains to how you want the article to sound. Some choices are: instructive, relaxed, informational or humorous.
2. Point of View – This is the article’s perspective in relation to the subject matter. It can be written with the audience as the focus by using “you” “we” and “us” as the subject. If the article is to sound as if it was written by the client, you can use “I” and “me.”
3. Sub-headlines – They divide the article into smaller sections. You have your title, or headline, but sub-headlines are used when you talk about a new aspect of your subject.
4. Bullet Points – Instead of listing things with commas in one sentence, use bullets to separate important facts for easier viewing.
5. Transitioning – This is the process of going from one paragraph to another smoothly. The last sentence of one paragraph logically leads to the first sentence of the next. Transitioning words include “next” “secondly” “then” and “also.”
6. Rewrite – This is the process of taking one article and writing it again in a different way to create another unique article. There are a couple of techniques that can be used for rewriting.
7. Target Audience – Who you are writing the article for. Knowing this helps with capturing the voice and choosing point of view for the article.

8. Keyword Articles – Highlighting a specific word or phrase in an article that search engines can use to rank the article among others of its type. Most search engines look for a keyword density of 1-3%.
9. Keyword Density – This refers to how many times a specifically highlighted word appears in an article of known word length.

These are only a few of the terms you can use to communicate your needs to your ghostwriter. Start here and add to your glossary as you move along.

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Recipes for Traffic

Not too long ago, if you needed a recipe, you either consulted a cookbook or called your great aunt Martha. Today, more and more recipe seekers are going online to find out how to make their favorite dishes.

And it’s not just wannabe chefs that hit the Web to search for recipes. It’s everyday cooks who want to try something new. It’s budget-minded individuals who are looking to lower their food bill. It’s health-conscious eaters who can’t find suitable prepared meals. It’s people who want to lose weight but don’t want to follow a diet that involves frozen meals or pills. The list goes on and on.

What does this mean for Internet marketers? It means that there are lots of great recipe niches to fill!

Maybe you’re thinking that there’s no shortage of recipe sites online. And quite frankly, there’s not. But most of those sites aren’t focused on a niche. Most of them provide a wide variety of recipes. They do well because they have lots of advertising dollars to work with, and they are often associated with well-known magazines or parent sites. But marketers with smaller budgets can do very well with sites that feature specific types of recipes.

Even if you don’t have a ready-made following, it’s not all that difficult to get a recipe site off the ground. If your niche is sufficiently focused, search engine optimization will be pretty easy. And even if you’re just including an occasional recipe on your blog, the name of the recipe is likely to draw some search engine traffic.

Right about now, you’re probably wondering how you can monetize recipes. Here are a few tips.

• First and foremost, make sure that the recipes you feature are relevant to your audience. If you’re starting a recipe site, use only recipes that fit within your niche. If you’re featuring recipes on an existing site or blog, make them recipes that will appeal to your audience. For instance, don’t publish high-cost recipes on a budget-oriented blog, and don’t publish recipes for decadent desserts on a weight loss site.
• Consider becoming an affiliate for a company that sells some of the ingredients. Then link the name of the ingredient to your affiliate page. This works best for items like hard-to-find herbs and sauces, because people aren’t as likely to buy things that they can easily find at their local grocery store online.
• Become an affiliate for a grocery delivery service. This idea works best for those who run sites with a local focus, because most online grocery stores serve only a limited geographical area.
• Sell your readers a cookbook with similar recipes. Print cookbooks are still good sellers, and recipe ebooks are quite popular as well. You could buy resale rights to an ebook, become an affiliate for a cookbook publisher, or even publish your own.

If you’re looking for an effective way to gain traffic, recipes could be just the thing. And if you play your cards right, that traffic can easily translate into dollars!

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The Art of Preselling

Do you hate “selling”? That’s a big problem when you’re actually in the business of selling something, whether it’s a product or service. Selling can feel sleazy, salesman-sy and dirty.

Here’s something that might make you feel better about selling your wares. Brian Clark of Copyblogger.com says that, in fact, “People love to buy stuff, but they don’t like to be sold to.”

The answer, then, is not to sell, but to presell.

What Is Preselling?

Preselling means getting your prospects in a buying mood. You’re not actually selling something, like a salesman does. Instead, you’re creating the desire to buy.

You get pre-sold all the time. For example:

• Your girlfriend calls you gushing about the new Italian restaurant that opened in town. You make a mental note to try it after your next movie.

• You’re looking for a breadmaker but don’t know which model to buy, so you read a blog which reviews and compares different models.

• Your brother tells you how he completely cleared his sinus infection by using a neti pot. Since you suffer from allergic rhinitis, too, you decide to go out and try a neti pot yourself.

In each of these examples, the people you interacted with did not try to sell anything to you. They were simply giving you information that you might find helpful. In fact, except for the blogger, none of them had anything to gain  from your purchase of the product or service in question.

This is what preselling is all about.

Preselling Principles

How do you presell effectively through content?

1. Start by providing useful content, which by itself, is valuable, useful and appreciated. At the same time, the content should point to the benefits of your product or service.

For example, if you sell organic yogurt, your content could be about the benefits of yogurt, particularly organic yogurt. If you’re selling an ebook of natural remedies for insomnia, your content could be about the harmful effects of sleeping drugs.

2. Your content should have a subtle “sell.” It should point to your product/service as a solution for your readers.

Relate the product or service to the topic. Say whom the product/service is perfect for. Finally, let your readers know how they can get the product or service.

3. Make sure there’s a product-to-market fit. No matter how skillful you are at preselling, you won’t succeed you’re preselling to the wrong market. So make sure to offer your content to those who will appreciate it.

Preselling is an important skills for affiliates. They can warm up their readers so that, when they reach the sales page, all they’re looking for is the order button.

If you’re the product/service seller yourself, then you need to presell as well. You don’t want all your content to be hard-selling all the time, after all.

Master the art of preselling and you’ll see an increase in your conversions. Your readers will be glad to have found the solution to their problems, and you’ll be happy with your profits.

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