The Art of Preselling
Written by Alexis Rodrigo · Print This Article
Do you hate “selling”? That’s a big problem when you’re actually in the business of selling something, whether it’s a product or service. Selling can feel sleazy, salesman-sy and dirty.
Here’s something that might make you feel better about selling your wares. Brian Clark of Copyblogger.com says that, in fact, “People love to buy stuff, but they don’t like to be sold to.”
The answer, then, is not to sell, but to presell.
What Is Preselling?
Preselling means getting your prospects in a buying mood. You’re not actually selling something, like a salesman does. Instead, you’re creating the desire to buy.
You get pre-sold all the time. For example:
- Your girlfriend calls you gushing about the new Italian restaurant that opened in town. You make a mental note to try it after your next movie.
- You’re looking for a breadmaker but don’t know which model to buy, so you read a blog which reviews and compares different models.
- Your brother tells you how he completely cleared his sinus infection by using a neti pot. Since you suffer from allergic rhinitis, too, you decide to go out and try a neti pot yourself.
In each of these examples, the people you interacted with did not try to sell anything to you. They were simply giving you information that you might find helpful. In fact, except for the blogger, none of them had anything to gain from your purchase of the product or service in question.
This is what preselling is all about.
Preselling Principles
How do you presell effectively through content?
Planning Holiday Content
Written by Kathryn Lang · Print This Article
Planning holiday content begins long before the holiday decorations go up. That means you need to get started today. Understanding the trends, the terms and taking advantage of both will help you draw visitors to your site with the right holiday and seasonal content.
Keep in mind that the holiday season turns hectic for readers but it may also become chaotic for you as well. Getting organized and planning ahead will help you keep things moving in the right direction even when ribbons and tape cover the office floor.
7 Tips for Holiday and Seasonal Content
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Content is King - Be like this frog prince and make a stack of coin with content. Get your free content marketing guide. To get yours, click here
How to Check if Ghostwritten Work has been Plagiarized
Written by Garnet Miller · Print This Article
It was a big issue in high school and college but you probably never thought you’d have to deal with it in your content. We are talking about plagiarism and it can create a very sticky situation for you if your ghostwriter makes the mistake of “borrowing” words from someone else. There are ways that you can head this off, though, so it doesn’t happen to you.
When it comes to your business, there is no such thing as being too “Type A” in my opinion. No matter what work gets delegated to others, ultimately you are the one who must answer to the client at the end of the day. Read more…
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How to Write a Good Review (That Inspires Action!)
Written by Kristy Pruitt · Print This Article
Reviews make great content for just about any website or blog. They bring lots of search engine traffic, because so many Internet users look for reviews of things they’re thinking about buying. And if you’re in affiliate marketing, taking advantage of this tendency can seriously boost your conversions as well.
As you might imagine, not all reviews are created equal. You’ve probably run across a few that just weren’t very useful at all. More often, the review is helpful, but it doesn’t achieve the purpose that the writer set out to achieve. Specifically, it doesn’t result in sales.
Sound familiar? Perhaps you’ve written what you thought was a stellar review, only to be disappointed with its performance. Here are some tips to keep in mind for your next one.
Do You Know The Benefit of the Benefit?
Written by Alice Seba · Print This Article
If you’ve taken any kind of copywriting training, you’ve probably been told to focus on your product benefits, instead of features.
Depending on your product, in many cases, features are still important…but in order to sell your product well, you need to know the benefit of each feature. In other words, the WHY your customer wants the feature. And then to sell even more persuasively, you need to know the benefit of the benefit.
Sound confusing? It’s not all that complicated. Let’s look at a couple of examples:
Everybody says "Content is King", but what does that mean for you? 
