Not at all…good content doesn’t have to be your life’s work or anything close to it.If you’re writing content for business purposes, it simply needs to serve a need for your readers…and in turn, how does it benefit your business?
All that planning is all well and good, but what I’m wondering is if you have a reason WHY you publish your content? It may not be something you think about consciously, but if you’re creating content, having a PURPOSE for that content is going to go a long way for you and your business. Because let’s face it, publishing content for content’s sake is only going to drain your time and/or wallet. So instead, consciously think about the purpose for each piece of content you publish.