Does Your Content Have Purpose?
Written by Alice Seba · Print This Article
So big question, hey? No, I’m not talking about whether your content is deep, meaningful and will cause a life-changing epiphany for your readers.
Not at all…good content doesn’t have to be your life’s work or anything close to it.If you’re writing content for business purposes, it simply needs to serve a need for your readers…and in turn, how does it benefit your business?
A few days ago Annette, gave us some advice on using an editorial calendar and Kathryn provided more tips for planning your content.
All that planning is all well and good, but what I’m wondering is if you have a reason WHY you publish your content? It may not be something you think about consciously, but if you’re creating content, having a PURPOSE for that content is going to go a long way for you and your business. Because let’s face it, publishing content for content’s sake is only going to drain your time and/or wallet. So instead, consciously think about the purpose for each piece of content you publish.
More Steps for Content Calendars
Written by Kathryn Lang · Print This Article
Annette asked if I was using an editorial calendar for my website. I had to say no. But an editorial calendar is a great idea for managing my content and keeping that content fresh and flowing. Taking my website to the next level means pushing beyond the ordinary. Creating a list for what I want to write and when I want it posted is definitely NOT the ordinary way I do things.
Most of my life has been spent meeting deadlines by the skin of my teeth. Planning things in advance might be an option, but procrastination kept them in the planning stage. I have always been a very good procrastinator. These last several months have helped me to understand the value of following the plan if I want my website to be all that it can be.
5 Easy Steps for Planning and Writing Content
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Are Your Using an Editorial Calendar?
Written by Annette Elton · Print This Article
A few month’s ago the esteemed Alexis Rodrigo blogged about New Year’s Resolutions for Content Marketer (It’s #8 on the list). So the question is….are you using an Editorial Calendar?
What is An Editorial Calendar?
Quite simply, it’s a list of the content you’re going to publish with corresponding publication dates. You can find samples of what an editorial calendar can look like here:
Content is King - Be like this frog prince and make a stack of coin with content. Get your free content marketing guide. To get yours, click here
If Email Marketing Dies, I’ll Eat My Shoe
Written by Alice Seba · Print This Article
A few weeks ago, I gave you some encouragement when you just don't feel like blogging (it's OKAY!), And in that post, I honed in on an area that deserves plenty of your attention...and that's email marketing.
And a little later, in my sheer frustration at people who claim email marketing is dead or at least dying some slow death, I asked social media enthusiasts to look at the big picture.
In that post, I mentioned that email runs across all platforms (i.e. you don't have to be on Twitter to get your messages...people have choice of pop3s, Gmail, Hotmail, etc.) and for the online business owner, it also provides:
- Private communication: It’s how your customers can ask questions and get support. And even if you use a ticket system, it’s still in conjunction with email.
Content is King - Be like this frog prince and make a stack of coin with content. Get your free content marketing guide. To get yours, click here
Featured Article Directory: Articledashboard.com
Written by Kathryn Lang · Print This Article
ArticleDashboard.com is a free article directory website and ezine that provides a place for authors to submit their articles and for website owners to access content. The directory was established in 2005 and continues to stand as a solid provider for a wide range of topics.
Article Dashboard has been working to establish itself as a top content provider since it first came on the scene in August 2005. It not only provides content, but also provides free software that allows sites to establish their own article directories. Websites can use this software to build resources for their visitors and the software can be customized for a specific need or niche.
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Everybody says "Content is King", but what does that mean for you? 
