Here’s something I told our newsletter subscribers a few weeks ago:
* Numbers don’t matter as much as results. Focus on conversion strategies over building volume. Because if you’re not set up to convert, the volume won’t help you one bit.
To clarify — by numbers, I mean traffic numbers. Of course, the numbers involved in calculating your conversions…those are still important. Again, I’m referring to sheer VOLUME and the dangers of focusing solely on that.