Better Content Leads Readers Home


Getting visitors to your website can be easy for many writers. It can sometimes be as simple as having the right spot on a search engine. The more difficult task comes with getting those visitors to return to your website and to bring along friends in the process.

So much information fights for the attention of each visitor. Thousands of websites entice with a place for the visitors to spend their valuable time. You have to make a strong enough connection with each visitor that comes by that they will return. You also have to be able to create content that will bring your visitors home to stay.

Top Ways to Bring Readers Back
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Right or Wrong: It’s Your Decision


It’s amazing how this great wide Internet is full of advice for the online entrepreneur. You can open your RSS feed, email, Twitter or Facebook and it’s all right there in front of you. In fact, just today I found out:

  • You should never turn comments off on your blog.
  • You should aim to post to your blog every day.
  • You should never broadcast on social media – you must engage.

It isn’t the first time I heard these things and it won’t be the last.

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3 Common Conversational Content Mistakes & How to Fix ‘Em

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If you’ve been creating your own content or learning about how to write compelling content that converts readers into subscribers and customers, you’ve likely heard the term “conversational copy” or “Conversational content.”

It essentially means to write the way you speak.  It’s an extremely effective method to approaching writing because it means you’re more comfortable writing. It takes some of the pressure off. Additionally, for your readers it is a much more approachable style. They feel as if you’re actually talking directly to them. It helps form a connection to your reader or prospect.

(If you’ve been taking the Contentrix Better Content Course then you’re familiar with conversational content – it’s covered in Lesson Three Contentrix Style Guide.)

That being said, there are a few mistakes commonly made when writing conversationally. No worries, they’re easy to fix once you know what to look for.

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Ezine Articles – Hundred Articles, Hundred Days (HAHD) Challenge

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Every now and then EzineArticles launches a challenge to post 100 articles in 100 days. It sounds simple enough, but there is a reason they call it a challenge.

7 Benefits of the HAHD Challenge at EzineArticles

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Great Content Makes the Sale

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A salesman hides out in each and every one of us. Some of us are bold enough about that inner salesman that we can sale sand to nomad or ice to an Eskimo in winter. Others only bring out the salesman when it truly matter – like getting that date or closing that date with marriage.

Great content also creates a sale. Either it draws in the reader to make a purchase or it draws in the reader to be a regular follower that shares the website and builds my following. Both outcomes require that the content I produce create a desire to “buy” what I am selling.

Content that Sells

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