Easy Content & Promotion Ideas -> Holidays!

Written by Alice Seba · Print This Article

With Canada Day coming tomorrow…and of course, American Independence Day on Monday, holidays are on my mind.

We always celebrate Canada Day with a barbecue with friends. Then being so close to the U.S. border, the kids are lucky enough to travel to Washington State with their grandparents to enjoy the fireworks and festivities on the 4th.

By the way, did you also know that July is “Hot Dog Month”? I know that information should be a real gem for you.

Outside of holidays being loads of fun, holidays and observances are perfect for planning and creating content and promotions surrounding them.

Whether you’re struggling for blog topic ideas, want to work on a fundraiser or have a special sale for your products, it’s great to know what’s on the horizon. And for your international readers, it always helps to be in the know on what they’re celebrating too.

Here’s a handy list (we shared this with some of our exclusive members at DIYplr.com a few months back) to keep by your side as you plan and publish throughout the year… Read more…

The Basics of Video Blog Posts in 3 Easy Steps

Written by Derek Pankaew · Print This Article

photo credit: [benthomas]

Video content is one of the most powerful ways you can connect with your visitors. Videos give your visitors much more of a sense of who you are than text or even audio.

Yet many marketers choose not to do video posts, not because they don’t want to, but because they believe it’s too difficult. Or that it’s too complicated, or that it’s expensive, or that they can’t learn how to do video posts without spending exhorbitant amounts of time.

None of that is true. Here’s how to create video posts in just 3 easy steps. Read more…

The Jean Girl: A Lesson in Focusing on the Positive & Identifying with Your Audience

Written by Alice Seba · Print This Article

A few months ago, I was shopping for jeans and the sales person said, “You have a small waist like me,” and then proceeded to help me find the perfect pair for me. And they were perfect and one of my most favourite pairs of jeans for sure.

I left the store with a pair of great jeans and feeling great about myself. After all, I had a small waist…the dream of many women.

Fast-forward a few months later, it suddenly dawned on me what she was really saying when she told me I had a small waist. She was saying I had big hips! Instead of highlighting the negative, she chose to focus on my waist, which is small in comparison to my lady-like hips…
Read more…

Easy Content Weekly – June 25, 2011

Written by Lesli Mack · Print This Article

This is the last issue of Easy Content Weekly for June and that means, we’re half way through 2011. Can you believe it?

In that time, there has been a lot of great advice, tools and more put together by Alice and her team, so I thought I’d share 5 of my favorites from 2001 so far.

But first, here’s what’s new this week… Read more…

22 Ways to Get Motivated When You Don’t Feel Like Publishing or Writing Content

Written by Alice Seba · Print This Article

There’s nothing worse than suddenly feeling your motivation deflate like popped balloon.

Heck, it just happened to me a few moments ago and then I decided to write this post.

I had a number of things planned, but kind of felt overwhelmed by it all…so I asked myself to step back and just do one thing. That one thing was the list I am about to share with you.

And hey, after doing this, I feel motivated to keep things going today. I hope it might produce similar results for you when you need it… Read more…