Transitioning into Working More Hours This Fall


It’s been a long lazy summer and while we shared tips for keeping content publishing through the summer, it looks like we might all have to get back to some serious work in the fall.

Many of us will soon have a bunch of extra time to put into our businesses. The only problem is, more time doesn’t necessarily mean more profits. You have to invest that time wisely and avoid all those little distractions.

Here are some tips to stay on track… [Read more...]

When, Why and How to Make a Convincing Argument

Qwiki Founder is showing #mynewsdesk team the latest stuff from#qwiki
photo credit: ddesk

Sometimes as a blogger you have to step up and voice an opinion. Not only do you have to voice your opinion, but you’ve also got to get other people to buy into that opinion.

Many bloggers are capable of writing purely informational posts. But the bloggers that tend to garner huge followings – Names like Steve Pavlina, Gary Vaynerchuk, Tim Ferris or Seth Godin – Don’t just share information.

They share strong opinions. Then they actually move people to join them in those opinions. They make an argument so convincing that others can’t help but be sold.

When should you make an argument, instead of just presenting information? Why? And most importantly how? [Read more...]

Easy Content Weekly: August 27, 2011

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Another week come and gone and it’s our last Easy Content Weekly update for August. If you’re like a lot of online business owners you’re ready to get back into this in September. The summer weather will be behind us, the kids are back at school and things can get back to “normal”.

This week’s update includes help with SEO, content distribution and finding even more focus.

Plus, if you missed it, Alice released her latest “30 Minute Bootcamp”. This one is all about Email marketing and it’s a near painless and inexpensive way to get personalized help for your business. Check it out right here.

Spaces are limited, so if you want someone to tell you what to do, instead of trying to guess, this should be right up your alley. I am really excited about the case studies that will come out of these bootcamps too and I’m sure Alice will have details on those soon.

Now, let’s see all that’s new this week… [Read more...]

Does Using PLR Mean No Search Engine Rankings?


As sellers and CONSUMERS of PLR, it’s a question we’re frequently asked. Can you get search engine rankings and traffic if you use PLR?

To answer the question (and I’ve got some real case studies for you on this one), let’s look at a few things:

#1 / First, You Can’t Buy “SEO’ed” PLR Articles

If you come across a PLR article pack that says the keyword research has already been done and all you have to do is publish the articles, I’m afraid it’s not that easy. With duplicate content filters, it’d be pretty darned difficult for multiple sites to publish the EXACT SAME articles optimized for the EXACT SAME keywords.

It just doesn’t make sense for Google to show the same article 10 times for someone targeting the keyword phrase “white long haired chihuahua”, does it?

#2 / Content Isn’t Just for SEO

While there is definitely plenty of room for PLR content to provide for search engine rankings (more on that shortly), there is no reason to let SEO rule your content publishing efforts.

If content is useful to your website visitors, publish it. If you have regular readers and subscribers, they don’t come through search engines and they will have access to quality content…whether you secure search engine rankings for it or not.

But further than that, PLR can be used for:

  • Membership site content that search engines never see.
  • Information products
  • Autoresponder series
  • Special reports
  • Printed publications

…and more. Don’t limit your possibilities because you are worried what big brother Google might think.

#3 / How to Get Rankings: Target a Phrase and Publish

As noted in point #1, you can buy PLR that is already optimized for search engines. However, you can conduct your own PLR research and modify an article to target that phrase. That means, changing the title and modifying the body of the content…slightly. No massive rewrites required.

This is something we’ve been teaching at APLC since 2006 and it still works. We know this because we do it.

A Few Real Life Examples

Here are a few examples from my own sites that you might find eye-opening. We sell PLR, but we also use it and that means experimenting with using it as well.

Example #1: 4 Year Old Site with Some Original Content

Here is a site that is about 4 years old. It is about 20% original content, 10% reprints and 70% PLR. Keyword research is conducted, but not in huge depth. PLR articles are simply modified by changing the title to include the keyword phrase. Little other edits are done and, in most cases, no other edits are done to the content. There are approximately 425 pages on this site and it was built using Microsoft FrontPage (yes, I know!). There is no mailing list for this site (GASP, sorry!) and no other promotion done to get traffic.

This is the monthly visitor information for this year:

And last month, traffic came from 2229 different keyword phrases:

Example #2: Under 1 Year Old Site, No Original Content

Here’s another site that is less than a year old and about 4 1/2 months ago, we started adding PLR content on a regular basis. The site is comprised entirely of PLR content. There are about 990 pages on this site and it was built with WordPress. There is no mailing list or promotion for this site (other than an RSS-fed Twitter account that nobody has logged into). No edits were made to the content of the articles, just the titles were edited. No keyword research was conducted, just “common sense” was used to guess keywords people might enter to find such content.

And nope, that isn’t a great SEO strategy. This site is simply an experiment in what can be done with PLR, even with minimal effort. We also use our Speedy APLC Publisher to load up the content quickly, so publishing is fairly quick work.

Here are this year’s monthly stats:

And last month’s traffic came through 384 keyword phrases:

Final Thoughts

As you can see, a very relaxed approach to SEO still generates decent visitors through search engines. Of course, a more dedicated approach of intensive keyword research and original writing would likely produce more results. But considering the time required for such an approach, a decision needs to be made on how to allocate your time and resources.

So does that mean I suggest that you create sites wholly out of PLR content and be done with it? No, not at all. If you want to be a leader in your niche, you have to invest yourself into your content to stand out. However, there is still plenty of room for the use of PLR to generate organic search engine traffic in your marketing plan.

Consuming or Publishing?


The Internet is an amazing opportunity, it’s full of great information, tools and more. It’s good and it’s bad. Because sometimes there’s TOO much to be found in this great digital land.

If you’re a content publisher, you’ve probably come to see the same.

You may have even fallen into the trap of consuming content to the detriment of actually publishing content.

And let’s face it, it’s publishing that pays the bills. No one pays us for reading cool and interesting stuff online… [Read more...]

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